Newly Launched Announcement Bar Extensions Help You Re-Engage Customers After Checkout

Shopify has just introduced support for a new kind of post-purchase extension: announcement bars on the Thank You page and Customer Account pages. And while it might sound like a small UI change, it opens up some big opportunities for how you connect with buyers after the sale.

These new extensions allow you to capture attention at key post-checkout moments whether you’re looking to collect reviews, request feedback, drive upsells, or promote offers.

Built using the 2025-07 version of the Checkout and Customer Account UI extension APIs, announcement bars give you a flexible, high-visibility way to highlight next steps for your customers.

What’s New?

With this update, developers and partners can now build and place announcement bar extensions in the following areas:

• Thank You page (Order Status)
• Customer Account → Order Index page
• Customer Account → Profile page

These announcement bars are not static blocks or banners, they’re built to stand out. With options for color, motion, and layout, they allow you to catch the customer’s eye at exactly the right moment, without disrupting their experience.

Why This Matters for Store Owners

For a long time, the post-purchase experience in Shopify was fairly static. Customers landed on the Thank You page, maybe checked their shipping info, and moved on or used a Thank You Page app.

Now, you can turn that space into a strategic engagement opportunity.

Here’s what you can do with the new announcement bars:

• Request reviews right after a purchase
• Offer limited-time discounts on related products
• Share referral program links
• Prompt newsletter or SMS signups
• Collect post-purchase surveys or feedback
• Guide customers to educational content, like setup guides or styling tips

These aren’t pop-ups or pushy overlays, they’re more elegant, persistent, and designed to live comfortably on the page without feeling intrusive.

Where These Extensions Appear

Let’s break down the key placements where you can now use these bars:

1. Thank You Page (Order Status)

This is prime real estate. Customers are still engaged, they just completed a purchase, and they’re more likely to interact with your brand again in that moment. A well-placed announcement bar can nudge them toward a valuable next action.

2. Order Index Page

Perfect for surfacing ongoing promotions or reminding returning customers of loyalty rewards, new launches, or exclusive collections.

3. Profile Page

Use this area to deepen your relationship with loyal buyers. Announce new features, refer-a-friend programs, or account-level promotions.

Built for Developers, Available to Everyone

This new UI form factor is available to Shopify app developers now. If you work with a Shopify partner or developer team, they can start building custom extensions using the 2025-07 Checkout and Customer Account UI extension APIs today.

You can also explore apps in the Shopify App Store that offer pre-built announcement bar apps, which can do this for you without a developer.