Black Friday Statistics for Shopify Break Records

In a remarkable display of e-commerce prowess, Shopify merchants achieved a record-breaking $11.5 billion in sales during the 2024 Black Friday-Cyber Monday weekend, marking a 24% increase from the Black Friday 2023 year’s $9.3 billion.

This significant growth underscores Shopify’s expanding influence in the global retail landscape.

Over 76 million consumers worldwide made purchases from Shopify-powered brands, with an average cart value of $108.56 USD.

Notably, more than 16,500 entrepreneurs celebrated their first sale on the platform, while over 67,000 merchants experienced their highest-selling day ever. The shopping frenzy peaked at 12:01 PM EST on Black Friday, reaching an astonishing $4.6 million in sales per minute.

Top-selling products during this period included Vuori’s Performance Jogger, BÉIS Travel’s The Weekender bag, Tower 28 Beauty’s Swipe Serum Concealer, Our Place’s Perfect Pot, and rhode skin’s Pocket Blush.

The event’s global reach was evident, with merchants’ sales in the Europe, Middle East, and Africa (EMEA) region increasing by 39%, and the Asia-Pacific (APAC) region experiencing a 29% growth compared to the previous year.

This record-breaking performance highlights Shopify’s robust platform and the resilience of its merchants, solidifying its position as a leader in global commerce.

The success of this shopping weekend not only reflects the dedication of individual entrepreneurs but also showcases the collective strength and adaptability of Shopify’s global merchant community. Could it also be an effect of the recent upgrade of Shop Campaigns for holiday 2024?

For many entrepreneurs, making that first sale is a monumental milestone-a validation of their hard work and a promising indicator of future success.

Similarly, achieving the highest sales day ever is a testament to a merchant’s growth and the increasing demand for their products.

These achievements are not just about numbers; they represent dreams realized and the relentless pursuit of excellence.

As Shopify continues to empower businesses of all sizes, this year’s Black Friday-Cyber Monday results serve as a powerful reminder of the platform’s impact on the global retail ecosystem.

With unwavering support and innovative solutions, Shopify remains committed to helping merchants thrive in an ever-evolving market. Kudos to to Mikhail Parakhin the new CTO of Shopify for kicking off this holiday season with a blast. And while it’s deep into holiday season, it’s never the wrong time to open a new Shopify store.