Boomers & Gen Z: A Match Made in Marketing Heaven

The Rise of the “Elder Influencer”

The internet is no longer just a young person’s game. Some of the biggest viral stars today are retirees, historians, grandmothers testing Gen Z slang, and 60+ entrepreneurs showing how they built empires from scratch.

Here’s what’s happening:

• Experts are going viral – Woodworkers, historians, tailors, and master chefs are racking up millions of views simply by sharing what they know.
• Older creators are effortlessly funny – No forced jokes, no chasing trends—just pure, unfiltered personality that Gen Z eats up.
• Grandparents are the new brand ambassadors – Marketers are realizing that an older person talking about a product (especially in Gen Z slang) is comedy gold and weirdly effective.

Examples?

• A grandmother testing Gen Z slang to promote a history museum? Viral.
• A 70-year-old tailor explaining why modern clothes are poorly made? Instant credibility.
• A retired scientist explaining everyday life through physics? People love it.

Gen Z respects people who know their stuff. And boomers? They have decades of experience to share.

Why This Works: Gen Z Is Over Fake Influencers

Gen Z has grown up in the era of Photoshop, fake flexing, and paid promotions. They’re done with it. They want real people with real experience.

That’s why this marketing trend is taking off—because authenticity wins every time. When a 70-year-old artist shares their decades-long journey, it’s more inspiring than a random influencer pushing fast fashion. When a former CEO breaks down business lessons, young entrepreneurs take notes.

This trend isn’t just about age—it’s about expertise, passion, and storytelling.

What Can Boomers & Gen Z Create Together?

The opportunities here are endless. If you’re a business owner, brand, or creator, here’s how to tap into this magic:

1. The “Grandparent Expert” Niche

• Partner with a retired expert in your field to create content.
• If you have an older family member, get them involved in your brand.
• Feature stories of experienced professionals in your industry.

2. Intergenerational Content That Feels Real

• Have a Gen Z person teach a boomer about TikTok trends (but don’t force it).
• Have a boomer critique modern trends from their expert point of view.
• Mix humor with knowledge—this combo always wins.

3. The Power of Storytelling

• Interview an older person about their life experiences and share the lessons.
• Create content that shows the process behind skills that are fading away.
• Highlight multi-generational businesses or partnerships.

The Future of Marketing: Experience + Fresh Perspective

This isn’t just a trend—it’s the beginning of something huge. The future of content isn’t just about young, trendy influencers. It’s about expertise, storytelling, and authenticity.

Boomers have the wisdom. Gen Z has the platforms. Put them together? That’s marketing heaven.