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Elder Influencers Are Taking Over (And Your Shopify Store Better Catch Up)
Last modified: April 27, 2025
Ok so real talk—everyone’s been thirsting after Gen Z, chasing TikTok teens like it’s the Olympics of short-form chaos. But while we were all busy trying to go viral, elder influencers like historians snuck in the back door…and fully stole the spotlight.
We’re talking silver foxes, glam grannies, and 70-year-olds dropping skincare tips like gospel. Not only are they thriving online, they’re converting harder than your fave beauty blogger in 2015.
These icons aren’t just doing it for the ‘Gram. They’re building community, selling out products, and rewriting the rules of who gets to influence. And if your Shopify store hasn’t figured out how to tap into that power? You’re leaving trust, traffic, and juicy revenue on the table.
Let’s break down the why, the how, and what you can do right now to link up with the coolest icons on the internet—who just so happen to be older, wiser, and more stylish than your entire explore page.
Why Elder Influencers Are That Powerful
How Your Shopify Store Can Ride the Silver Wave
1. Co-Create a Product Drop
Not just collab. Co-create. Like, give them a seat at the design table and name the thing after them.
Ex: “The Irma Set”—a cozy lounge duo handpicked by your favorite 68-year-old style icon who always looks like she just stepped off a film set in Milan.
2. Upgrade Your UGC Game (Yes, With Older Shoppers)
Encourage unboxings, reviews, and day-in-the-life content from your 50+ buyers. Then actually use it. Normalize older faces on your site. Center them in ads. Let their glow carry your conversions.
Pro move: Create a campaign called “Style Has No Expiration Date.” Just sayin’.
3. Layer In Micro-Stories on Product Pages
Use mini testimonials that sound like something someone’s stylish grandma would say at brunch.
“This lotion reminds me of how my mother smelled on Sundays.” – Joyce, 71
Emotional resonance? Off the charts.
4. Design Like They’re Actually Shopping (Because They Are)
Bigger fonts. Clearer nav. No weird icons pretending to be buttons. Mobile views with chunkier tap targets. Alt text on images. Good UX = good for everyone, but essential here.
Accessibility ≠ optional. It’s strategy now.
5. Run Influencer Ads That Don’t Feel Like Ads
Pick creators who are already killin’ it in the elder space. Let them tell their story in their words. No scripts. No fake vibes. Just vibes-vibes.
Think: morning routines, book recs, “my daughter stole my sweater again,” real-life stuff. Ads that feel like a friend chatting over tea.
Real Talk: Age Isn’t a Trend. It’s a Flex.
Let’s not pretend this is a “new niche.” Elder influencers have always had the sauce. The difference now? We’re finally paying attention.
They bring lived experience, community credibility, and storytelling that makes everything feel richer. If you want your brand to feel warm, real, and human—you need them on your team.
So next time you build a landing page or choose your promo photo? Ask yourself—who’s missing? Because age-inclusive content doesn’t just look better. It performs better. It earns trust.
And in a world where everyone’s screaming for attention, that quiet, grounded, wise energy?
That’s the voice people are actually listening to. Also can partner with Gen Z for fun energy.
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