Harvey Finkelstein Talks Holiday 2025

Last modified: November 30, 2025

News

Every November, the data whispers before it shouts. It’s not just telling us what people are buying - it’s showing us what they’re hoping for.

This year? Harvey Finkelstein’s LinkedIn post answers this question with Shopify data and guess what -
It’s not ski trips or gadgets or oversized lounge sets.
It’s baking sheets.
It’s wooden toy kits.
It’s scarves and coloring books.

And it’s not about the things themselves.
It’s about what those things lead to.
Time together.
Small rituals.
The kind of moments that stick around longer than the wrapping paper.

In Finkelstein’s recent LinkedIn post, he mentions Shopify’s own trend data, bakeware is spiking.
Roasting pans? Up 274%.
Cookie jars? Up 247%.
Craft kits? Up 110%.
Blankets. Scarves. Coloring books. All climbing.

But here’s the real story he says:
People aren’t just shopping. They’re preparing.
For time in the kitchen. For creative afternoons with their kids. For slow Sundays wrapped in something warm.

This isn’t just consumer behavior.
This is a shift in intention.

And if you’re a merchant?
This is your moment, right now, to meet them there.

Your Products Aren’t Just Products. They’re Invitations.

Look at what you’re selling. Ask yourself: What experience does this unlock?

A baking set isn’t just bakeware. It’s a holiday memory in the making.
A craft kit isn’t just for kids. It’s a 90-minute pause button.
A scarf? A love letter disguised as something warm.

If you can reframe what you sell as a way to create meaning - and not just another item on the shelf - you’re not selling. You’re resonating.

And resonance is what converts this season.

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What Shopify Merchants Should Do Right Now:

1. Tell the Story Behind the Product

People aren’t just buying ingredients - they’re buying the feeling of baking cookies with someone they love.
Update your product pages. Add captions. Show the human side of your product in action.

2. Create a “Meaningful Gift” Collection

Curate a new section in your store.
Bundle items that help people connect - kits, cozy things, make-it-yourself gifts, anything that feels intentional.
Call it something that feels like a moment, not a sale:
Gifts to Make Together. Things That Slow Time. For Afternoons That Matter.

3. Use Words That Stir, Not Sell

Swap out product descriptions that talk about features.
Say what people feel when they use it.

“This isn’t just a blanket. It’s the quiet hour after the kids go to bed.”
“Not a toy. A project with your kid before they outgrow asking.”

4. Lean Into Your Own Story

You started your shop for a reason. Maybe even a personal one.
Share that. Remind people there’s a person behind the product. That alone adds meaning in a sea of faceless checkout buttons.

The Next 3 Weeks Will Separate Sellers From Storytellers

Shoppers want more than stuff. They want the spark behind it. The why.

They are looking for moments to create. And you, the founder, the maker, the seller, are handing them the tools.

So here’s the real play this season:
Don’t just sell the product.
Sell the moment it creates.
Make your store the place people go when they want to give something that means something.

Because Black Friday may be over -
but the most important sales of the year are just beginning.