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How Many Products Should I Start With Dropshipping?

How Many Products Should I Start With Dropshipping?

Last modified: January 5, 2022

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When you start dropshipping on Shopify you might want to consider ‘how many products should I start with dropshipping’. This is a reasonable question that can make or break your business as you try to build a brand that is credible and profitable.

So here is a quick guide to your options and how they can impact you and your Shopify store.

Dropshipping just a few Products

The first option is to be very specialized and to dropship just a few products. There are some advantages to this. For one, you can become known as the supplier of a set group of products that can be really good for brand recognition. At the same time, you can base your marketing around a set of products that improves efficiency.

However, there are also some negatives to this option. The first problem is sustainability. Most stores that dropship just a few products are selling very high-ticket items, like furniture and exercise equipment. This means that customers have a very short period of time with you and will make infrequent visits to your store.

Having few retained customers can reduce your long term profits. Returning customers are more cost-effective compared to new customers and you would need to be constantly bringing in new customers to make this work.

You could dropship a few small low-ticket items, but there is a problem there that you don’t have the wide variety to collect large sales that will offer you better rewards.

Dropshipping a lot of Products

Sometimes you might want to dropship lots of items from your store. This can be a great idea. When one product goes out of stock, your store won’t look suddenly empty and there are ways that you can cross-sell and upsell to get more revenue from your customers.

You can also diversify to allow you to attract a wider audience and improve revenues. However, management of larger stores can be more challenging and you can find that you miss things. Also, you have to have better control over your branding. It is easy to have lots of products and not realise that there is one product that is ruining your reputation.

Therefore, only really go for a lot of products if you’ve got the time or dedication to manage the larger stock.

Final Word: How Many Products Should I Start With Dropshipping?

There are many different ways that you can determine how many products should I start with dropshipping? There are some successful brands that only dropship a few products and then there are some that are growing their brand with thousands of products. It all depends on what your specific goals are, what the brand is and more.

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