How Many Products Should I Start with Dropshipping? [2024]
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How Many Products Should I Start with Dropshipping?

Last modified: April 17, 2024

How Many Products Should I Start with Dropshipping?
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When you start dropshipping on Shopify, you might want to consider ‘how many products I should start with dropshipping’. This is a reasonable question that can make or break your business as you try to build a brand that is credible and profitable.

So here is a quick guide to your options and how they can impact you and your Shopify store.

Key Takeaways
1
Start dropshipping with 5–20 products, focusing on 1–3 initially to test the market.
2
Choose between a general or niche store based on your market research, aligning with your brand identity.
3
Expand your product range based on customer feedback and market trends, ensuring brand growth.

 

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1
AutoDS
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Spocket-World Wide Suppliers
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3
Syncee - Global Dropshipping
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Printful-Sell Printed and Embroidered Items
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13
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ProductPro
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Spreadr App
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Importify
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Roxie
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Fulfillbot: Dropshipping Agent
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KakaClo
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Oberlo-Get the Best Produtcts for Your Site
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Dropshipping Just a Few Products

The first option is to be very specialized and to dropship just a few products. There are some advantages to this. For one, you can become known as the supplier of a set group of products that can be perfect for brand recognition. At the same time, you can base your marketing around a set of products that improves efficiency.

However, there are also some negatives to this option. The first problem is sustainability. Most stores that set up dropship just a few products are selling very high-ticket items, like furniture and exercise equipment. This means that customers have a very short period of time with you and will make infrequent visits to your store.

Having few retained customers can reduce your long term profits. Returning customers are more cost-effective compared to new customers, and you would need to be constantly bringing in new customers to make this work.

You could dropship a few small, low-ticket items, but there is a problem there that you don’t have the wide variety to collect large sales that will offer you better rewards.

Dropshipping a Lot of Products

Sometimes you might want to dropship lots of items from your store. This can be a great idea. When one product goes out of stock, your store won’t look suddenly empty, and there are ways that you can cross-sell and upsell to get more revenue from your customers.

You can also diversify to allow you to attract a wider audience and improve revenues. However, management of larger stores can be more challenging, and you can find that you miss things. Also, you have to have better control over your branding. It is easy to have lots of products and not realize that there is one product that is ruining your reputation.

Therefore, only really go for a lot of products if you’ve got the time or dedication to manage the larger stock.

Keep Reading

Strategies for Product Selection in Dropshipping

Starting with a Few Products

When launching your dropshipping business, begin with a selection of 5–20 products, promoting 1–3 key items initially. This allows you to manage your available resources while gaining valuable insights into the market.

General Store vs. Niche Store

The composition of your product catalog should align with the type of dropshipping store you are operating. For a general store, it’s recommended to start with a broader range of 20–50 products.

Product Testing and Optimization

By methodically testing the waters with a limited subset of products, you can fine-tune your marketing tactics, monitor customer reactions, and gain valuable insights, steering your dropshipping business toward greater success.

Key Considerations in Product Quantity

Market Research and Customer Needs

Before embarking on your dropshipping journey, invest time and effort into conducting comprehensive market research.

This allows you to gain a deep understanding of customer needs, preferences, and market dynamics, helping you realistically assess the potential profitability of your dropshipping venture.

Building a Brand Identity

The careful selection of products that harmonize with your brand identity is pivotal for establishing a strong market presence.

Your product range serves as a reflection of your brand’s values, positioning, and niche, ultimately influencing your ability to make money and drive sustainable growth.

Scalability and Expansion

As your store gains garners customer feedback, you can expand your product offerings, allowing you to respond to evolving market trends and ensuring that your business remains adaptable and poised for long-term success.

Conclusion: How Many Products Should I Start with Dropshipping?

There are many different ways that you can determine how many products should I start with dropshipping? There are some successful brands that only dropship a few products, and then there are some that are growing their brand with thousands of products. It all depends on what your specific goals are, what the brand is and more.

Keep on reading about Dropshipping on Shopify. For example How Long Has Dropshipping Been Around? and How to Dropship from Wish. Both part of our Shopify Dropshipping Apps and Shopify Dropshipping Themes lists. You can read more about Dropshipping on Shopify with our ultimate Dropshipping on Shopify guide.

FAQs
  • Is there an ideal number of products to start with in dropshipping?

    The ideal number of products to begin with in dropshipping can vary based on factors like business goals, available resources, and market research. Generally, starting with a range of 5–20 products.

  • How does the choice of dropshipping platform influence the number of products to start with?

    The choice of dropshipping platform can impact the number of products you should start with. Some platforms are more versatile and user-friendly, enabling you to manage a larger inventory.

  • How does customer target demographic impact the number of products in dropshipping?

    Your target demographic has a profound influence on the number of products you should offer in dropshipping. Understanding your customers’ preferences, needs, and shopping behaviors is essential.

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