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How Many Shopify Stores Can I Have?
Last modified: November 13, 2023
When you’re an entrepreneur, you can often find that you have vested interests in more than one business. In fact, many retailers, even large brands, have more than one business. For example Walmart owns lots of other brands.
You could have one website that hosts the sales for all these brands. But this can be confusing. A customer will typically search for the name of the brand rather than something else. Therefore, it is best if you have a unique URL for each and every brand that you’re managing.
Why Do You Want More Than One Retail Store?
There are numerous reasons why you might want to have more than one retail business. For one, different products might require a unique branding to appeal to a specific audience. For instance, children’s clothing can be very different from children’s toys. There are even different themes for these different areas.
Or you might want an ecommerce store that sells products that are priced at the mid-point for the niche and another that offers similar products at a lower, bargain basement price level.
By having two brands, you can have these brands segregated and appeal to the respective audiences without discouraging the other audience. This should lead to a higher conversion rate and better revenues.
At the same time, if the niches are similar but the audience slightly different, you can help with the SEO. You can create articles that link between your stores when it is relevant. Inbound links are a fundamental part of the success of SEO.
The Benefits Of More Than One Shopify Store
However, there are numerous benefits of having both stores on Shopify. Number one, it means that you only have to learn how to manage one CMS. Another advantage is security. There is a chance that even with the best security there is a data breach on your business. With separate stores, you can reduce the size of the data compromised, reducing the problems you face.
Finally, there is the chance to build international businesses. Just like Amazon, you could have a different store for each territory you sell in (i.e. USA, Canada, UK, France, etc.). Although if you’re on Shopify Plus, you can do this already. You can learn more about Shopify Plus here.
Shopify Store Limits: How Many You Can Establish
Shopify’s Store Policy
Shopify does not impose a strict limit on the number of stores one can own. Users are free to create multiple stores based on their business needs and strategies.
Each store operates independently with its own subscription and settings.
Strategic Planning for Multiple Stores
Before expanding to multiple Shopify stores, it’s important to plan strategically.
Assess the market demand, resource availability, and potential return on investment to ensure that each store contributes positively to your business goals.
Global Reach and Market Adaptation
Expanding your Shopify presence globally requires understanding diverse markets. Each country has unique preferences in products, layouts, and advertising.
Multiple stores allow for tailored experiences, addressing currency, tax, and language differences effectively.
Segmented Customer Approach
Tailoring stores to different customer segments enhances the shopping experience. Consider separate stores for luxury, mid-range, and bargain products.
This strategy helps meet varied customer expectations and spending habits.
Practical Insights for More Than One Shopify Stores
Shopify Plus and Store Management
Shopify Plus is the gateway to managing multiple stores under one account.
It’s ideal for high-traffic businesses and offers extensive features for seamless management of numerous storefronts.
Cost Implications and Planning
Running multiple stores involves significant investment. Each store incurs separate subscription costs, theme purchases, and app fees.
Careful financial planning is essential to ensure profitability and sustainability.
Efficient Operations with Apps
Leverage Shopify apps for efficient management across stores.
Apps for inventory management, customer support, and data migration can streamline operations, saving time and enhancing customer experience.
Conclusion: How Many Shopify Stores Can I Have?
While there are challenges, there is also the ability to have as many Shopify stores as you like. There are higher costs, but the potential rewards can be worth the extra investment.
Is it necessary to have separate inventories for each store?
While stores can share inventory, separate management is often recommended for clarity and specific stock control per store.
Can I run different promotions on each Shopify store?
Yes, you can run store-specific promotions, allowing for targeted marketing and sales strategies for different customer segments.
Is it possible to transfer products between Shopify stores?
Yes, products can be transferred between stores, but this requires manual adjustments or using specific data migration tools.