How Many Visitors do I Need a Month on Shopify for Great Profits

The conversion rate is one of the most important aspects of any website. The number of people visiting your website doesn’t make a difference if no one is making a purchase. You could pay Google to advertise you across the internet for millions, but without a converting website, the money is wasted.

Conversion for many eCommerce websites is about 1-2%. That means one or two out of every hundred visitors purchase on your website. That isn’t too much. Some websites can achieve higher conversion rates and there can be a big difference.

For instance, if you converted just 4%, then you’re doubling your revenue or you can attract just half of the traffic to achieve the same results. There are several ways to improve your website’s conversion, you can read more of those strategies here.

Traffic levels are important. You can have a conversion rate of 50% but if you’re only getting two people to visit your website a day, then you’re only selling once a day. There are numerous ways that you can increase traffic levels to your website, but two of the most successful is going to be email marketing and search engine optimization.

To start with, you should concentrate on search engine optimization. Email marketing assumes that people have already subscribed to your mailing list, which would require them to have found you via another route.

Sales mean nothing if you’re not achieving the profit margin that you need. The more profit you can make with your customers, the fewer sales you need. Ideally, you want to be making a profit margin of between 40% and 70%. This can be very easy when you have low-ticket products and the smallest change can make big difference, especially when you have lots of orders coming through.

High-ticket products are harder to sell. However, there are ways to make the profit margins higher.