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How To Decide What To Sell On Shopify
Last modified: October 28, 2023
Selling online is one of the best ways to start a business nowadays. It offers low-cost entry to a market and a great way to reach audiences who are shopping online now more than ever. Selling using Shopify allows you to compete with larger businesses, receive payments quicker, and reach a global audience without the expense of lots of physical stores.
However, one of the most challenging aspects of your new business venture is identifying a product to sell.
So, here are some ways to identify opportunities to find a new product. If you’re using dropshipping to sell products, you can also use this guide here.
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AutoDS
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Spocket-World Wide Suppliers
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Syncee - Global Dropshipping
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Printful-Sell Printed and Embroidered Items
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Sup Dropshipping
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DSers-AliExpress Dropshipping
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Zendrop - Dropshipping & POD
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Dropshipman: Dropshipping & POD
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AO - AliExpress Dropshipping by FireApps
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Trendsi - Fashion Dropshipping
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CJdropshipping
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DropCommerce
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Modalyst-Sell Brand Name Products
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Ali Orders-Fulfill Orders Easily
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Blanka - Private Label Beauty
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Dropified-Automate Your Dropshipping Business
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ProductPro
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Spreadr App
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Importify
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Inventory Source
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Roxie
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Fulfillbot: Dropshipping Agent
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KakaClo
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Oberlo-Get the Best Produtcts for Your Site
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Using Keywords
Keywords are a great way to find opportunities in the market which are available to enter. By looking at those keywords that are trending, which can be found using Google Trends, you can discover what audiences are looking for. With this information you can find products to sell and then create the Shopify store for them.
Remember that this strategy has lots of potential for short term success. But trends can sometimes fall flat and you would need to rethink what products you want to sell. However, with the right brand name, you can actually constantly update what you sell to match current trends.
Create Branding That Is Unique And A Product You’re Passionate About
This approach requires you to commit to something that is of interest to you. Then you need to create a branding that is innovative, different and unique from other brands selling similar products. When you’re passionate about a product, you can often sell it better than a product you know nothing about.
Identify Customer Pain Points/Passions
If you’ve worked in a specific industry for a long time, then you will know what is causing issues with customers. This can move you to find and sell a product that deals directly with the pain point. This will create a unique position and a perfect sales angle for you to sell to customers.
Alternatively, you can also find what customers are passionate about and sell something to them. Customers who are passionate about something will often search for them on the internet for long periods of time. They will also spend a significant amount of money on those activities.
Use Dropshipping
You can also use dropshipping programs, like Obero to find products that sell well and have great customer reviews. You can then use the reviews and sell the products on your site. Customers trust peer reviews more than marketing materials, so this is a great way to build a powerful marketing platform by sourcing products from a manufacturer and using the reviews they have of the product to convince customers to buy from your store.
Exploring Strategies for Deciding What to Sell on Shopify
Conduct Market Research
Understanding the current market trends is crucial. Use tools like Google Trends to identify products that are gaining popularity. Survey potential customers to gauge interest in certain products.
Identify a Niche
Instead of offering everything, focus on a specific niche. This can help in establishing authority in that particular area. For example, sustainable eco-friendly products or handcrafted artisanal goods.
Analyze Competitors
Look at successful Shopify stores and analyze their best-selling products. While it’s not about copying, understanding what works can provide insights into potential product offerings.
Consider Profit Margins
While it’s tempting to sell high-demand products, it’s essential to consider the profit margins. Ensure that after all costs, a decent profit remains. This will ensure sustainability in the long run.
Test and Iterate
Before fully committing, test a range of products. Use platforms like Facebook Ads for targeted marketing and gauge the response. Based on feedback and sales, refine the product offerings.
Choosing the Right Products To Sell On Shopify
Focus on Supplier Reputation
Choosing products from reputable suppliers ensures quality, leading to satisfied customers. By selecting all products from a single supplier, you can streamline shipping costs and provide accurate shipping rates.
Stay Updated with Market Trends
While researching market trends can be time-consuming, selling a trendy product at the right time can be profitable. This approach requires frequent updates to your product line and continuous research on the latest trends.
Address a Unique Need
Building a product line that addresses a specific problem can set your store apart. For instance, offering a collection of products that aren’t typically found together can solve the issue of sourcing multiple items from different places.
Target a Specific Demographic
Understanding the needs and wants of a particular demographic can guide your product selection. For example, catering to university students’ needs when they move into a new house can be a niche to explore.
Potential Product Sources When Deciding What To Sell On Shopify
Utilize Online Business Forums
Forums like the Shopify Community, Reddit, and Quora are treasure troves of information. Engage in discussions to gather insights on trending products and reliable suppliers.
Leverage Social Media
Suppliers are increasingly active on platforms like Instagram, Facebook, and LinkedIn. By using relevant hashtags and joining groups, you can discover potential product sources and gain insights into market demands.
Attend Trade Shows
Trade shows provide an opportunity to meet experts and suppliers face-to-face. Engage with manufacturers, understand their offerings, and establish partnerships that can benefit your online store.
Always prioritize high-quality, ethically sourced products. Ensure that the products align with your brand’s values and resonate with your target audience.
Conclusion: How To Decide What To Sell On Shopify
After you have chosen what you want to sell on your site, you can start to build your brand and grow your business. With the right product, you can succeed.
Keep on reading about Dropshipping on Shopify. For example How To Backup A Shopify Store and How To Enable Pre-Orders On Shopify. Both part of our Shopify Dropshipping Apps and Shopify Dropshipping Themes lists. You can read more about Dropshipping on Shopify with our ultimate Dropshipping on Shopify guide.
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What if the product I choose doesn’t sell well on Shopify?
If a product doesn’t perform well, gather customer feedback, adjust your marketing strategy, or consider pivoting to a different product based on market demand.
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How can I differentiate my Shopify store from competitors when selling similar products?
In a competitive market, differentiation is vital. Enhance customer service, craft compelling product descriptions, invest in high-quality images, and explore bundling, loyalty programs, or educational content to add value.
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How can I ensure the products I choose align with current market demands?
Regular market research, using tools like Google Trends, surveys, and competitor analysis, ensures alignment with market demands. Engaging with potential customers on social media and forums provides valuable insights into their preferences and needs.
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