How To Decide What To Sell On Shopify [2024]
Shopify - 3 Day Free Trial - No cc Needed   Free Trial
Detect Shopify Theme

Or go to our Shopify Theme Detector directly

How To Decide What To Sell On Shopify

Last modified: October 28, 2023

How To Decide What To Sell On Shopify
Free Shopify Trial

Selling online is one of the best ways to start a business nowadays. It offers low-cost entry to a market and a great way to reach audiences who are shopping online now more than ever. Selling using Shopify allows you to compete with larger businesses, receive payments quicker, and reach a global audience without the expense of lots of physical stores.

However, one of the most challenging aspects of your new business venture is identifying a product to sell.

So, here are some ways to identify opportunities to find a new product. If you’re using dropshipping to sell products, you can also use this guide here.

Key Takeaways
1
Identifying a product to sell is a challenging aspect of online business.
2
Use trending keywords to discover market opportunities and product ideas.
3
Google Trends can help identify trending keywords for product selection.

Recommended: 24 Best Shopify Dropshipping Apps [Feb, 2024]
# Name Image
Shopify
Get a Free Custom Shopify Store
1
AutoDS
AutoDS
2
Spocket-World Wide Suppliers
Spocket-World Wide Suppliers
3
Syncee - Global Dropshipping
Syncee - Global Dropshipping
4
Printful-Sell Printed and Embroidered Items
Printful-Sell Printed and Embroidered Items
5
Sup Dropshipping
Sup Dropshipping
6
DSers-AliExpress Dropshipping
DSers-AliExpress Dropshipping
7
Zendrop - Dropshipping & POD
Zendrop - Dropshipping & POD
8
Dropshipman: Dropshipping & POD
Dropshipman: Dropshipping & POD
9
AO - AliExpress Dropshipping by FireApps
AO - AliExpress Dropshipping by FireApps
10
Trendsi - Fashion Dropshipping
Trendsi - Fashion Dropshipping
11
CJdropshipping
CJdropshipping
12
DropCommerce
DropCommerce
13
Modalyst-Sell Brand Name Products
Modalyst-Sell Brand Name Products
14
Ali Orders-Fulfill Orders Easily
Ali Orders-Fulfill Orders Easily
15
Blanka - Private Label Beauty
Blanka - Private Label Beauty
16
Dropified-Automate Your Dropshipping Business
Dropified-Automate Your Dropshipping Business
17
ProductPro
ProductPro
18
Spreadr App
Spreadr App
19
Importify
Importify
20
Inventory Source
Inventory Source
21
Roxie
Roxie
22
Fulfillbot: Dropshipping Agent
Fulfillbot: Dropshipping Agent
23
KakaClo
KakaClo
24
Oberlo-Get the Best Produtcts for Your Site
Oberlo-Get the Best Produtcts for Your Site
Show More

Using Keywords

Keywords are a great way to find opportunities in the market which are available to enter. By looking at those keywords that are trending, which can be found using Google Trends, you can discover what audiences are looking for. With this information you can find products to sell and then create the Shopify store for them.

Remember that this strategy has lots of potential for short term success. But trends can sometimes fall flat and you would need to rethink what products you want to sell. However, with the right brand name, you can actually constantly update what you sell to match current trends.

Create Branding That Is Unique And A Product You’re Passionate About

This approach requires you to commit to something that is of interest to you. Then you need to create a branding that is innovative, different and unique from other brands selling similar products. When you’re passionate about a product, you can often sell it better than a product you know nothing about.

Identify Customer Pain Points/Passions

If you’ve worked in a specific industry for a long time, then you will know what is causing issues with customers. This can move you to find and sell a product that deals directly with the pain point. This will create a unique position and a perfect sales angle for you to sell to customers.

Alternatively, you can also find what customers are passionate about and sell something to them. Customers who are passionate about something will often search for them on the internet for long periods of time. They will also spend a significant amount of money on those activities.

Use Dropshipping

You can also use dropshipping programs, like Obero to find products that sell well and have great customer reviews. You can then use the reviews and sell the products on your site. Customers trust peer reviews more than marketing materials, so this is a great way to build a powerful marketing platform by sourcing products from a manufacturer and using the reviews they have of the product to convince customers to buy from your store.

Keep Reading

Exploring Strategies for Deciding What to Sell on Shopify

Conduct Market Research

Understanding the current market trends is crucial. Use tools like Google Trends to identify products that are gaining popularity. Survey potential customers to gauge interest in certain products.

Identify a Niche

Instead of offering everything, focus on a specific niche. This can help in establishing authority in that particular area. For example, sustainable eco-friendly products or handcrafted artisanal goods.

Analyze Competitors

Look at successful Shopify stores and analyze their best-selling products. While it’s not about copying, understanding what works can provide insights into potential product offerings.

Consider Profit Margins

While it’s tempting to sell high-demand products, it’s essential to consider the profit margins. Ensure that after all costs, a decent profit remains. This will ensure sustainability in the long run.

Test and Iterate

Before fully committing, test a range of products. Use platforms like Facebook Ads for targeted marketing and gauge the response. Based on feedback and sales, refine the product offerings.

 

Choosing the Right Products To Sell On Shopify

Focus on Supplier Reputation

Choosing products from reputable suppliers ensures quality, leading to satisfied customers. By selecting all products from a single supplier, you can streamline shipping costs and provide accurate shipping rates.

Stay Updated with Market Trends

While researching market trends can be time-consuming, selling a trendy product at the right time can be profitable. This approach requires frequent updates to your product line and continuous research on the latest trends.

Address a Unique Need

Building a product line that addresses a specific problem can set your store apart. For instance, offering a collection of products that aren’t typically found together can solve the issue of sourcing multiple items from different places.

Target a Specific Demographic

Understanding the needs and wants of a particular demographic can guide your product selection. For example, catering to university students’ needs when they move into a new house can be a niche to explore.

Potential Product Sources When Deciding What To Sell On Shopify

Utilize Online Business Forums

Forums like the Shopify Community, Reddit, and Quora are treasure troves of information. Engage in discussions to gather insights on trending products and reliable suppliers.

Leverage Social Media

Suppliers are increasingly active on platforms like Instagram, Facebook, and LinkedIn. By using relevant hashtags and joining groups, you can discover potential product sources and gain insights into market demands.

Attend Trade Shows

Trade shows provide an opportunity to meet experts and suppliers face-to-face. Engage with manufacturers, understand their offerings, and establish partnerships that can benefit your online store.

 

Always prioritize high-quality, ethically sourced products. Ensure that the products align with your brand’s values and resonate with your target audience.

Conclusion: How To Decide What To Sell On Shopify

After you have chosen what you want to sell on your site, you can start to build your brand and grow your business. With the right product, you can succeed.

Keep on reading about Dropshipping on Shopify. For example How To Backup A Shopify Store and How To Enable Pre-Orders On Shopify. Both part of our Shopify Dropshipping Apps and Shopify Dropshipping Themes lists. You can read more about Dropshipping on Shopify with our ultimate Dropshipping on Shopify guide.

FAQs
  • What if the product I choose doesn’t sell well on Shopify?

    If a product doesn’t perform well, gather customer feedback, adjust your marketing strategy, or consider pivoting to a different product based on market demand.

  • How can I differentiate my Shopify store from competitors when selling similar products?

    In a competitive market, differentiation is vital. Enhance customer service, craft compelling product descriptions, invest in high-quality images, and explore bundling, loyalty programs, or educational content to add value.

  • How can I ensure the products I choose align with current market demands?

    Regular market research, using tools like Google Trends, surveys, and competitor analysis, ensures alignment with market demands. Engaging with potential customers on social media and forums provides valuable insights into their preferences and needs.

Got Something To Say?

Your email address will not be published. Required fields are marked *