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How to Make Passive Income on YouTube
Last modified: October 7, 2023
YouTube is one of the most popular video-sharing websites online. Numerous videos are uploaded every minute online. About 24 hours worth of content is uploaded every minute. And content creators are finding that YouTube is a great way for them to make money, especially passive income. So in this article, we teach how to make passive income on YouTube.
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Option One: Advertising
One of the most common options is to rely on advertising that is available on the channel. For this to happen, you have to have met certain criteria that YouTube sets. It does change on occasion. At the time of writing, creators had to have 10,000 watch hours and 1000 subscribers to get monetized.
You also need to make sure that you don’t break any content creator regulations.
Advertising on YouTube doesn’t yield great results for your brand. You might be lucky to get about $100 a month from this option. But it is passive income and it can usually cover costs.
Option Two: Merchandise
One of the top options often used on YouTube is for creators to sell merchandise. Usually, these are print on demand products that are sold on their website. When an order is made, a third party will create the product and ship it to the customer.
Merchandise is a great way to engage with audiences and can act as a marketing prompt as well, with your audiences acting as brand ambassadors. In addition, you can earn lots with merchandising as every month you can change what is on option, offer new designs and more.
By changing the designs often, you can improve the scarcity of the products which increases the value of the product.
Option Three: Affiliate Marketing
Affiliate marketing is one most common passive income strategies for numerous brands. This is because all that is required is a link to the product/service. When a customer makes a purchase, you’re given a commission.
Commission rates can be as little as 1-5% or as high as 50%. You need to choose your content and match that to your affiliate partners.
Option Four: Patrons
Another common option on YouTube is patron and membership systems. This is when viewers pay you a set amount per month for you to keep creating content. In return, you give them special rewards and other perks that keep them with you.
Numerous platforms allow you to do this. However, some options allow you to build a membership site on your Shopify website. This can help you keep more of the subscriptions and have a great area for you to offer perks and offer unique products to your loyal followers.
Enhancing Your YouTube Revenue Streams
YouTube Partner Program Features
We’ve been in the digital marketing space for years, and one thing we’ve learned is the power of diversifying income streams. The YouTube Partner Program is a valuable resource, offering features like AdSense, Channel Memberships, and Super Chats.
We’ve seen channels transform financially by effectively leveraging these features. To join, you need 1,000 subscribers and 4,000 valid public watch hours in the last 12 months. Once in, the revenue potential, as we’ve witnessed, is significant.
Sponsorships and Endorsements
Our expertise in securing sponsorships and endorsements has been a game-changer. Brands are always on the lookout for YouTube channels that resonate with their products.
We’ve crafted compelling content that attracts these brands, ensuring a win-win situation where we earn, and they get the visibility they seek.
Over the years, we’ve explored YouTube automation, a model where the operations of a YouTube channel are fully automated.
It’s about creating faceless YouTube videos, a strategy we’ve seen generate hundreds of thousands in ad revenue. With the right team and tools, content creation becomes seamless and highly profitable.
Super Chats and Super Stickers
These features enable viewers to pay to pin their comments or use exclusive stickers during live chats. We’ve maximized this by hosting engaging live sessions, prompting viewers to use Super Chats and Stickers, leading to increased earnings.
Challenges in YouTube Passive Income and Solutions
Content Monetization Policies
Navigating YouTube’s strict content monetization policies can be challenging. We overcome this by staying updated on policy changes, ensuring our content always adheres to the guidelines to avoid demonetization.
The platform is saturated with content creators. We tackle this by focusing on niche markets, creating high-quality, unique content, and consistently engaging with our audience to build a loyal following.
YouTube’s algorithm changes can affect video visibility. We mitigate this by optimizing video titles, descriptions, and tags for SEO, and consistently analyzing performance metrics to adapt our strategies for maximum visibility.
Ad revenue can be inconsistent. We diversify our income streams by incorporating affiliate marketing, channel memberships, and merchandise sales to stabilize our earnings and reduce dependency on ad revenue.
Maintaining viewer engagement can be challenging. We resolve this by focusing on creating valuable, relevant content, and actively interacting with our audience through comments and social media to foster a strong community.
Creating consistent, high-quality content can be demanding. We tackle this by planning and scheduling content in advance, investing in good equipment, and occasionally outsourcing tasks to ensure content quality and consistency.
Navigating copyright laws is crucial to avoid content takedowns or legal actions. We always ensure to use royalty-free music, images, and videos, or obtain necessary permissions to use copyrighted materials, safeguarding our channel’s reputation and monetization.
Conclusion: How to Make Passive Income on YouTube
YouTube is one of the most popular ways that you can build a following and business online. All of the options above are great, but you might want to use a mixture of them to make the best passive income. The more that you do, the more revenue you can generate from your channel.
How much does it cost to start a YouTube channel?
Starting a YouTube channel is free, but you might need to invest in equipment and marketing to enhance the quality and visibility of your content.
How do I start a YouTube channel?
Create a Google account, go to YouTube, click on the user icon at the top right, select “Your Channel” and then click “Create Channel”.
How can I measure the success of my YouTube channel?
Monitor metrics like view count, watch time, subscriber growth, and engagement rate in YouTube Analytics.