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How to Make your First Sale on Shopify Quicker
Last modified: June 25, 2024
The average time for a website on Shopify to make its first sale is about 14 days. That two-week period can seem like the longest in the world if you’ve had no experience with businesses before or any eCommerce project. Some people can lose faith in their business. However, there are ways that you can make that first sale faster on your website.
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Debutify
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BoosterTheme.com
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Symmetry
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Korando
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Atlantic
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Mavon
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Grid Theme
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Everything
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Palo Alto
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Polaris
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Pop
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Plain
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Shoptimized™ - Highest Converting Shopify Theme
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Jumpstart
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Luce
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Retailer Multipurpose Fastest Converting Shopify Themes
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Why Does it Take so Long?
One of the reasons why it takes so long on Shopify to make that first order is that you have no reputation or imprint on the world when you start. Google doesn’t immediately rank your website and display you on search results. It takes time for Google to find your website, rate it for numerous keywords, and then insert it into search results.
At the same time, because you’re a new website, you will have a new domain penalty applied to you. Therefore, you will appear lower than you would like. This can really harm your website when it first gets going, but there are good reasons for this. The penalty lasts for just three to six months, and you can often get a good rating within that period, even with the penalty.
Another factor that you must consider carefully is that if you’ve not been marketing your brand at all, you’re starting from cold. So if you have no social media contacts/followers, then sales are going to be slow.
This slow start can often lead to low conversion rates. If you find your store struggling with conversions, it’s crucial to analyze your marketing efforts, improve your product positioning, and ensure that you’re effectively reaching and engaging your target audience.
How to Make your First Sale on Shopify Quicker
So if you’re looking to make your first sale on Shopify quicker, then you need to be more proactive. There are several ways that you can do this. The first is to start marketing your brand before your website is live. You can put a coming soon page on your website and then develop it in the background.
Then you can use social media to promote your brand, with some pictures of the products you’re going to be selling. Then you can direct customers to your website and get them to subscribe to your website’s mailing list. There are various apps that can help you here, including this one.
Within the mailing list, you can then keep customers up to date with developments and drip feed them marketing content to get them more inclined to buy from you.
Then on the day of your website going live, you can send them a final email about the release of your website. On that day, you can offer customers a special discount if they were subscribed to your mailing list (like 10% off). Only offer this for the first 48 hours or something, so you can add some urgency to your website.
This can help you build a following on social media before your website is live. It can also help you grow your website so you’re more likely to make a sale in the first couple of days.
By focusing on these strategies, you can potentially increase the number of sales you make in a day, setting a strong foundation for your business operations.
Building Trust and Engagement for Shopify’s First Sale Success
Enhancing Website Trustworthiness
Focus on building trust by enhancing your website’s security and transparency. Include security badges, safe payment options, and clear return policies to reassure customers. This foundational trust is crucial for converting visitors into buyers.
Ensuring that your store is always available and fully functional is also key to building trust. An unavailable store can significantly hinder your chances of making that crucial first sale.
Engaging Through Content and Social Media
Utilize your blog and social media platforms effectively. Share engaging content that highlights your products and offers value to your audience.
Regularly update your blog and social media profiles to keep your audience engaged and informed about your brand and products.
This consistent engagement can help you recover from a sales slump if you experience one, as it keeps your brand top-of-mind for potential customers.
Quickly Maximize Sales with Strategic Shopify Marketing
Implementing Effective Promotional Strategies
Use promotional tactics like limited-time discounts or free shipping to create urgency and encourage purchases. A loyalty program can also incentivize repeat business, enhancing customer retention and increasing sales.
Optimizing Product Pages for Higher Conversion
Ensure your product pages are optimized to convert visitors into customers. High-quality images, detailed descriptions, and customer reviews can significantly enhance the attractiveness of your products, leading to increased sales.
Expanding Reach with Paid Advertising
Invest in paid advertising to broaden your reach and attract more potential customers. Platforms like Google Ads and Facebook Ads can be highly effective in targeting specific customer segments, driving traffic, and increasing sales.
Conclusion: How to Make Your First Sale on Shopify Quicker
If you would like your website to make a sale faster than the average of 14 days, then you need to market your Shopify store before you go live. Above is a quick introduction of how you can use a coming soon page, email marketing and a discount to improve the odds of getting your website to start selling soon.
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Can influencer marketing help in making the first sale on Shopify?
Yes, it can boost your first sale by leveraging the influencer’s audience. Choose influencers whose followers match your target demographic, and collaborate on authentic content that showcases your products.
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What are some effective ways to use content marketing for my Shopify store?
Content marketing can attract and engage potential customers. Create blog posts or videos that provide value related to your products, like how-to guides or lifestyle content, to draw in an audience and lead them to your store.
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How important is SEO for making my first sale on Shopify?
SEO is crucial for driving organic traffic to your Shopify store. Focus on optimizing your product titles, descriptions, and images with relevant keywords to improve your store’s visibility in search engine results.
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