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How to Sell Print on Demand Calendars
Last modified: October 8, 2023
Are you looking to sell print-on-demand calendars from your website? Then you might need to work out how to do it. Here is a quick guide on how you can sell print-on-demand calendars and make a good profitable business.
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Why Sell Print on Demand Calendars?
There are numerous advantages to selling print on demand calendars. For us, only the number bought are ever printed. Therefore, you are not out of pocket when the calendar is out of date and you’ve overbought on the calendars. Therefore, you’re not going to waste money on stock and you will never need to reduce the price of the calendar. As soon as the season has ended you can just remove them from your website.
Did you know you can sell canvases as well?
Another benefit is that you can take your time creating the calendar. Yes, you will want to get your calendar ready in mind to sell for the Christmas festive period or back to school period, but with other calendar production lines, the final designs have to be completed long before they can be completed for print on demand calendars.
Another advantage is time-saving. You don’t need to fulfill orders when you’re using sites like Printful or Printify (or any other of the best Shopify POD apps available) to print and ship your calendars. They will handle the fulfillment for you, leaving you with more time to promote your website.
And these companies can connect right to your Shopify website with ease and at no additional costs.
How to Create Print on Demand Calendars
Using the apps that are provided for you by Printful or Printify, you can easily create calendars. Just upload the images and change the designs and everything else is done for you. You need to start designing the calendar as soon as the new year starts, ready for the next year. You need to take several images or photographs and then arrange them. This can take a long time.
You should also look at how you can create more than one time of the year to sell. University or school children might prefer to have a school term calendar where the year starts in September. Some parents might like this as well.
You need to market your calendar throughout the year. Start to share on Facebook and Instagram some of the designs, images and more of the calendar and when completed, order a sample and showcase it on your social media channels.
To help you with cash flow, you can use a pre-order option on Shopify to get orders in before you make them available. Though this could be costly as you will then need to ship the products yourself.
Enhancing Your Calendar Business Strategy
Understanding the Market Dynamics
In our extensive experience in digital marketing and eCommerce, we have observed the importance of comprehensive market research. The calendar business is not exempt from this crucial step. Consumer behavior and competitor analysis are integral to identifying gaps and opportunities.
For instance, understanding the types of calendars that resonate with consumers, the price points that are most attractive, and the platforms where these products are primarily purchased can significantly influence your business strategy.
Developing a Robust Business Plan
A well-crafted business plan is the foundation of a successful online calendar business. We have been in scenarios where a detailed plan, including the business proposition, goals, operational strategies, and financial projections, has been instrumental in driving growth and sustainability.
Legal compliance and documentation are aspects we never overlook, ensuring that the business operates within the legal frameworks, mitigating risks, and enhancing credibility.
Setting Up for Success
The choice of workspace and equipment is pivotal. In our journey, we have optimized our operations by ensuring that the workspace is conducive and the equipment is up-to-date and efficient.
Whether it’s a sophisticated printing setup for large-scale production or a minimalist approach for custom-made, handcrafted calendars, the setup should align with the business scale and objectives. We have seen the tangible impact of this alignment in enhancing productivity and quality.
Quality and Design Innovation
Quality and innovation in design are aspects we hold in high regard. In our experience, offering a variety of unique, high-quality designs caters to diverse customer tastes and preferences.
We’ve invested in research and design innovation to ensure our calendars are not just functional but also artistic pieces that resonate with different demographics. This approach has consistently resulted in increased customer loyalty and repeat purchases.
Customer Experience Optimization
In our journey, enhancing the customer experience has always been a priority. We focus on ensuring that the purchasing process is seamless and that customer support is accessible and responsive.
Integrating feedback mechanisms and continuously improving the user interface of our website has led to increased customer satisfaction. Happy customers often translate to positive reviews and referrals, amplifying our brand’s reach and reputation.
Optimizing Production and Distribution
Selecting the Right Printing Partner
Our years in the field have taught us the significance of quality printing. We have collaborated with various printing partners, and the choice between home printing, POD services, and custom printing services is influenced by factors like scale, quality expectations, and cost implications.
Each option has its merits and challenges, and the selection often aligns with the business’s scale, market expectations, and quality standards.
Effective Online Presence
In the digital era, an online presence is non-negotiable. We have experimented with various platforms, from fully owned websites powered by platforms like Shopify to third-party platforms like Amazon and Etsy.
Each presents unique opportunities and challenges. The integration of social media marketing has also been a game-changer, opening up avenues to reach a broader audience and engage with customers effectively.
Marketing and Promotion Strategies
Utilizing e-commerce platforms’ built-in tools, maintaining an informative and engaging blog, and leveraging social media are strategies we have employed with significant success.
Offline marketing, though seemingly traditional, has also contributed to expanding our reach, making our calendar business a recognizable brand.
Conclusion: How to Sell Print-on-Demand Calendars
Are you looking to sell print-on-demand calendars? Then you can use the advice above to help you get started. There are some great platforms out there that can help you out, try them out and see more orders on your website at a good profit level.
How can I handle returns and refunds for my print on demand calendars?
Develop a clear return policy, communicate with your POD partner, and ensure customer satisfaction.
What are the initial costs involved in starting a print on demand calendar business?
This can include the cost of designing, setting up an online store, and marketing.
How can I create unique and attractive calendar designs?
Research market trends, consider your target audience, and possibly collaborate with artists or use design software.