Introducing New Sidekick Updates

Last modified: May 20, 2025

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Hey Shopify entrepreneurs,

There’s a lot of noise in the AI world right now. Most tools promise productivity. Few actually move the needle.

Sidekick is different. It’s not a chatbot. It’s not a shiny new thing to play with for five minutes before going back to Google Sheets. Sidekick is being built as an AI co-founder-someone (or something) that helps you run the day-to-day, so you can focus on building.

And today, it just got a lot smarter.

Whether you’re running a one-product store or scaling across regions, here’s what just launched-and more importantly, what it means for you.

Multi-Step Reasoning: Understand Why Sales Drop-Not Just That They Did

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The Problem: You open your dashboard. Sales are down. But is it ads? Inventory? Did someone nuke your email flow? You have numbers-but no answers.

What’s New: Sidekick now connects data points across your store-inventory, traffic, customer behavior, marketing performance-and gives you actual insights. Ask, “Why did sales drop last week?” and get a cause, not a shrug.

Why It Matters to You: You get real-time, root-cause analysis without digging through five reports. This is how you make fast, confident decisions-and avoid flying blind.

Image Generation: Product Photos and Visuals, No Studio Required

The Problem: You need a promo banner. Or a product mockup. Or an ad image that doesn’t look like a Canva template from 2019. But you don’t have a designer-or the budget.

What’s New: Sidekick can now create images on demand. Describe what you want (“satin candle with a moody background and soft shadows”)-and Sidekick generates it.

Why It Matters to You: Launch faster, promote more, and stop waiting on freelancers or stock image licenses. Your brand stays on pace with your ideas.

20 Languages: Now Fluent in the Language You Use

The Problem: Running your store in a language that most tools don’t understand? You’ve probably dealt with awkward translations, broken workflows, or the dreaded toggle-and-copy-paste cycle.

What’s New: Sidekick now works in every language Shopify supports. No manual setup. No translation needed. It just… works. In your language. Inside your admin.

Why It Matters to You: Whether you’re based in Berlin, Bangkok, or Buenos Aires, Sidekick meets you where you are-without friction.

Conclusion: What Makes Sidekick Different?

Most AI tools help with tasks. Sidekick helps with decisions.

It doesn’t replace your team-it acts like the team you don’t have yet. The one that watches data, spots weak spots, and helps you move faster, without burning out or burning cash.

And every update brings it closer to being the operator, strategist, and creative partner you’ve needed.

Sidekick isn’t built for clicks. It’s built for commerce.
And now, it’s officially more useful than ever.

Go ahead-ask it something real.
Like, “How can I sell more of my slow-moving product?”
Or, “What should my next product photo look like?”

We can’t wait to see what you do with it.