Nicki Minaj’s Pop-Up Nails: The Glam Queen’s Next Big Move

Picture this: You’re walking through SoHo, when BAM—pink, neon, glitter. You rub your eyes, but it’s no mirage. It’s Nicki Minaj’s Pop-Up Nails. The beauty world just got a shake-up, and if you’re not making a beeline for it, we need to talk.

Launched in October 2024, this nail haven is as extra as you’d expect. From the moment the doors opened, fans flooded the scene. Some camped overnight (true Barbz energy) to secure their spot. It’s hard not to notice that Shopify is cranking it up in the trendy and luxury fashion world, recently having had an event with Vogue. Not only that they’re rocking the slippery transition between online and in-person shopping, embracing everything from buy online and pick up in person to buy in Roblox and get to your door.

Nicki’s Nails Aren’t Just Pretty—They’re History in the Making

Let’s get one thing straight: This isn’t your average mani-pedi situation. Forget basic French tips. Nicki’s nails are statements. Think “Barbz Bling,” a Swarovski crystal-encrusted masterpiece that basically doubles as a disco ball. Or “Pink Friday Frenzy,” a bubblegum pink set with dangling charms of microphones, crowns, and—yes—tiny pink wigs.

And then there’s the mic-drop design: “Queen of Shopify.” Gold foil, black enamel, and a teeny Shopify logo. It’s serving “CEO of nails” energy. She launched her nails on Shopify originally with just an online presence.

Inside the Pop-Up: It’s a Nail Salon, a Party, and a Photo Shoot

Walk in, and you’re hit with the vibes. Nicki’s biggest hits blast from the speakers. The staff? Decked out in matching pink jumpsuits, hyping you up at every turn. And every nail station is styled like a mini recording booth.

But wait—there’s more. A selfie wall lights up with “Nailed It, Barbz” in giant neon. Mocktails served in nail polish-shaped bottles (called Pink Lemonade) are almost too cute to drink. Even the receipts are holographic.

Powered by Shopify: Nicki’s Not Just Pretty—She’s Smart

Here’s where the business brilliance shines. Shopify is running the show behind the scenes. Want to book an appointment? Easy. Need exclusive nail kits or Barbz merch? It’s all a click away.

Nicki’s team uses Shopify’s tech to track everything—appointments, inventory, and even merch sales. Fans who can’t make it to SoHo? No sweat. The exclusive goodies are available online. Shop from anywhere.

Forget Hoodies—These Nails Are the Ultimate Fan Merch

Who needs posters or t-shirts when you can wear your fandom on your fingertips? Nicki’s nails let Barbz show their loyalty every single day. It’s bold, it’s personal, and it’s setting a new standard for what merch can be.

And people are obsessed. TikTok’s got unboxing videos of the nail kits, while Twitter’s in meltdown mode over sold-out designs. Missed your chance to snag one? Keep refreshing Shopify, my friend.

What’s Next? Hint: It’s Even Bigger

Rumor has it, Nicki’s planning to make Pop-Up Nails a full-blown chain. Imagine this: A virtual nail studio where you design your custom set in 3D on Shopify, and they show up at your door. If anyone can make that happen, it’s Nicki.