Shop Campaigns Are Now for Everyone

Hey, Shopify merchants—big news. Shopify just opened up Shop Campaigns, its ad-buying product, to all merchants in the U.S. and Canada. That’s right, what used to be exclusive to Shopify Plus users is now available to everyone. Whether you’re running a small side hustle or scaling a fast-growing brand, you now have access to an advertising tool designed to help you find new customers without all the complexity.

This move isn’t just a product update—it’s Shopify doubling down on its commitment to making your life easier and helping your business grow. Advertising has always been a headache for smaller merchants, but Shopify is here to simplify the process, reduce the risks, and make it accessible to everyone.

What Are Shop Campaigns?

If you’re not already familiar, Shop Campaigns is Shopify’s ad-buying service that works for you. Here’s how it works:

• Shopify manages the ads: Campaigns run across platforms like Meta, Google, Shopify’s Shop app, and its consumer website.
• Ads are performance-based: You only pay when a customer makes a purchase after clicking the ad—no wasted spend, no guessing games.
• Setup is simple: You just set a budget tied to your customer acquisition cost (CAC). For example, if your CAC is $50, your campaign budget starts at $50 per day.

For Shopify site owners, this is huge. You no longer need to be an ad expert or spend hours figuring out campaigns. Shopify does the heavy lifting so you can focus on running your business.

Why This Update Matters for Merchants

This rollout is a game-changer for Shopify merchants of all sizes. Here’s why:

1. Democratizing Advertising: What was once reserved for enterprise-level Shopify Plus users is now open to all. Whether you’re selling handmade jewelry or managing a booming DTC brand, you now have access to the same ad tools as the big players.
2. Low Risk, Big Potential: Because you only pay for results (when someone buys), Shop Campaigns minimize wasted ad spend while helping you grow your audience.
3. Streamlined and Easy: You don’t need to master Google Ads or navigate Facebook’s dashboard. Shopify handles the details, giving you more time to focus on your products and customers.
4. Drive Real Results: Shopify claims that Shop Campaigns can generate up to 24% of new customers for brands that use them. That’s a serious boost for any merchant looking to grow.

How to Use Shop Campaigns

Here’s the simple step-by-step:

1. Set Your Budget: Decide how much you want to spend based on your CAC. Shopify makes this straightforward by tying your daily budget to the cost of acquiring one new customer.
2. Let Shopify Handle the Ads: Campaigns automatically run on platforms like Meta, Google, and the Shop app, targeting potential customers where they’re most likely to convert.
3. Pay Only for Results: You only pay if someone buys something after clicking the ad. No confusing metrics, just clear results.

What This Means for Your Business

For Shopify merchants, this is more than just another feature. This is Shopify giving you a powerful new way to grow, no matter your size or expertise. Whether you’re scaling your store or just starting out, Shop Campaigns can help you:

• Reach More Customers: Get your products in front of new audiences across Google, Meta, and Shopify’s platforms.
• Simplify Your Marketing: Let Shopify handle the complexities of advertising so you can focus on what you do best.
• Grow Smarter: Performance-based campaigns mean you’re not throwing money into a void. Every dollar you spend is tied to an actual purchase.

Your Takeaway

Shopify just made advertising approachable—and that’s a big win for every merchant out there. Whether you’re running a one-person operation or managing a growing team, Shop Campaigns give you a chance to compete with the big brands without breaking the bank or drowning in ad jargon.

So, if you’ve ever hesitated to get into advertising, now’s your moment. Shopify has done the hard work of streamlining the process and minimizing risks. All that’s left is for you to set a budget, let Shopify handle the rest, and watch your customer base grow.

Ready to give it a shot? Your next big win might just be one Shop Campaign away.