Or go to our Shopify Theme Detector directly
Shopify Just Renamed and Repriced Its Plans — Say Hello to “Grow”
Last modified: April 10, 2025
Shopify’s been doing a little spring cleaning—and it’s not just dusting off dashboards. As of 2025, their pricing page looks way different. New names. New pricing. Same mission: helping you build, sell, and scale.
The big headline? The middle-tier plan that used to be called just “Shopify” is now Grow.
But that’s not all. The whole lineup got a facelift—from “Basic” to “Advanced” and even “Starter” tucked in below for tiny brands just getting started. Whether you’re launching your first store or managing a full-blown team, there’s a plan that fits (without breaking the bank).
Confused? Don’t worry. We’re unpacking what changed, what stayed, and whether this new pricing structure actually benefits you. Because in Shopify’s world, every plan has a purpose—and now, every plan has a name that actually makes sense.
New Shopify Pricing Plans in April 2025
Here’s the glow-up in action. Shopify streamlined the names and tweaked the prices to better reflect business stages.
| Plan Name | Monthly Price | Annual Price (per month) | Who It’s For |
| Starter | $5 | N/A | Tiny brands, link-in-bio shops |
| Basic | $39 | $29 | New online stores |
| Grow | $105 | $79 | Scaling stores needing more power |
| Advanced | $399 | $299 | High-volume, data-heavy ops |
| Plus | Custom | From $2,300 | Enterprise-level legends |
Source: Shopify Pricing Page
What Changed with the “Grow” Plan?
Let’s zoom in on the star of the show: the Grow plan.
This was formerly just the “Shopify” plan, priced at $105/month. Now? It’s Grow at $105/month.
Here’s what you get with Grow:
- Full online store with custom branding
- Standard performance analytics + basic reports
- Up to 5 staff accounts
- 1.9% + 30¢ online credit card rate (better than Basic)
- Lower in-person transaction fees
- Support for selling on multiple sales channels
It’s designed for brands that have traction. You’re not “testing” the waters—you’re out here trying to scale.
Why Rename “Shopify” to “Grow”?
The old naming system was confusing. “Shopify” was both the platform and a plan name—so when someone said “I’m on Shopify,” nobody knew which plan they were talking about.
Renaming it “Grow” clears that up and:
- Reflects the stage of business it’s meant for
- Aligns with Shopify’s push for scalable growth
- Makes it easier for users to choose a plan based on their goals
The vibe is clear: Grow is for businesses ready to leave baby steps behind.
Key Features Across All Plans
All Shopify plans still come stacked with:
- Shopify’s world-class checkout
- Multiple sales channels (online store, POS, social media)
- Unlimited products
- 24/7 support
- App integrations
- Secure hosting + SSL
- Shopify POS (depending on plan)
Want the deep dive? Click that “Full list of features” button on their pricing page. It slaps.
Should You Switch Plans?
If you’re on the old Shopify plan you’ll automatically move to the Grow plan.
Consider Grow if:
- You’re selling consistently and need better reporting
- You’re ready to reduce payment fees
- You’ve got a small team and need more staff logins
Stick with Basic if:
- You’re just launching or testing your niche
- You’re keeping overhead super lean
Upgrade to Advanced if:
- You run a high-revenue operation
- You need custom reports and better shipping discounts
TL;DR – Shopify’s Pricing Just Got Smarter
The renaming of the “Shopify” plan to Grow is more than just a cosmetic update. It’s Shopify getting serious about clearly supporting every stage of business.
You’re getting the same great tools—just now with a label that actually matches your business mindset: growth, baby.
So yeah. You’re not just running a store. You’re building momentum. And Grow is here to fuel it.
PageFly Landing Page Builder 
Shopify 
SEMrush 
Website Maintenance 
UpPromote