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Shopify + Roblox: The Wild New Frontier
Last modified: January 16, 2025

Shopify + Roblox: The Wild New Frontier for Selling Virtual AND Physical Products
Alright, let’s get real for a second: the game (literally) just changed. Shopify has teamed up with Roblox, and this move is about to blur the lines between IRL shopping and the digital world in the coolest way possible. Starting in 2025, Shopify merchants can sell real, physical products inside Roblox games. Yep, your online store is heading straight into the metaverse—and the opportunities are massive.
Roblox, with its 89 million daily active users, is already the go-to for immersive experiences. From virtual concerts to interactive games, the platform has redefined what “online” can mean. And now, with Shopify integration, brands can turn these experiences into shoppable adventures. The best part? You can sell both virtual items for avatars and physical goods for their humans.
Here’s the lowdown on how to make it happen.
Step 1: Set Up Shop (Literally)
First things first: you need a Shopify store. Whether you’re selling streetwear, accessories, or collectibles, Shopify gives you all the tools to create a killer online store. Upload your products, customize your storefront, and boom—you’re ready to roll.
If you’re new to Shopify, don’t sweat it. Their setup process is super intuitive, and you can start with a free trial to test the waters.
Step 2: Build Your Roblox World
Now, here’s where things get fun. Roblox isn’t just a gaming platform—it’s a playground for creativity. Use Roblox Studio (their free development tool) to create a virtual space that reflects your brand’s vibe. Think interactive boutiques, neon-lit cities, or even a floating island mall.
For inspiration, check out what Ralph Lauren did with “The Winter Escape,” a cozy holiday-themed Roblox world. Or take a page from Carolina Herrera, who partnered with Karlie Kloss to design a full-blown virtual runway experience. The possibilities? Endless.
Step 3: Pair Physical Products with Virtual Twins
Here’s the kicker: don’t just sell physical stuff—create “twinning” items. Gen Z is obsessed with avatar customization (seriously, 54% say they dress their avatars how they’d dress IRL), so why not give them virtual versions of your real-world products?
Picture this: Someone buys a hoodie from your Roblox store for their avatar, and they get the real-life version shipped to their door. It’s not just merch—it’s a vibe.
Step 4: Promote Like a Pro
You’ve got the shop. You’ve got the world. Now it’s time to make some noise. Roblox Ads Manager lets you place virtual billboards, video ads, or even clickable portals inside other users’ games. Imagine a digital sign in a virtual city that says, “Check out [Your Brand]’s World—click here to explore.” With millions of players cruising through Roblox daily, the reach is insane.
Why This is a Big Deal
This Shopify x Roblox collab is more than just another sales channel. It’s a whole new way of doing business. Here’s why it’s a game-changer:
- Massive Audience: Roblox’s user base is young, engaged, and ready to spend. You’re not just reaching gamers—you’re reaching trendsetters.
- Next-Level Branding: Forget flat online stores. A virtual world lets you build a fully immersive brand experience that people actually want to hang out in.
- Blended Shopping: Virtual hats? Real sneakers? Both at once? Yes, please.
What’s the Deal with Virtual Items?
For those diving into the virtual goods game, here’s the tea:
- Currency: Roblox items are bought with Robux (1 USD = ~80 Robux).
- Marketplace Magic: Sell your designs on Roblox’s Marketplace by creating them in Blender or another 3D tool, uploading them to Roblox Studio, and setting your price.
- Limited Editions: Want to create hype? Drop limited-quantity items, and let users resell them. Every resale nets you 10%—passive income for the win.
The 2025 Playbook: Start Now
Shopify and Roblox are still rolling this out, but you can get ahead of the curve by setting up your Shopify store and diving into Roblox Studio. The brands already experimenting in this space (hello, Ralph Lauren and Carolina Herrera) are killing it because they understand what’s next: immersive shopping that blurs the line between the digital and physical.
So, if you’re still sticking to traditional e-commerce, it’s time to level up. The metaverse isn’t the future—it’s the now. The only question left is: are you ready to take your brand there?