Shopify Unveils Major Updates to Its Partner Program, Expanding Opportunities for 2025

A New Era for the Shopify Partner Program

Shopify’s partner ecosystem has always played a key role in the company’s growth, and 2025 brings a major evolution to the program. The updates include:

• Clearer Partner Tracks – Shopify is refining its tiers, benefits, and requirements, making it easier for partners to position themselves as industry leaders.
• Increased Support – Partners will have access to more resources and co-selling opportunities, giving them a competitive edge.
• More Revenue Opportunities – Shopify is encouraging partners to expand their expertise across its B2B, DTC, and POS solutions, allowing them to reach new clients and industries.

Unified Commerce: The Future of Selling

One of the biggest takeaways from Shopify’s update is the push toward unified commerce—the integration of B2B, direct-to-consumer (DTC), and in-person retail (POS) strategies.

A recent study by EY found that businesses embracing unified commerce on Shopify saw:

• 20% faster implementation times when integrating Shopify POS.
• 8.9% higher sales after adopting a unified approach.

For partners, this means a huge opportunity to help brands streamline operations across multiple sales channels—and Shopify is providing the tools to make it happen.

Innovation: New Tools to Drive Growth

Shopify isn’t just refining its partner program—it’s also launching powerful new marketing and advertising tools to help businesses grow.

Three key tools are leading the charge:

• Shopify Collective – Enables businesses to collaborate on products and build curated marketplaces, expanding their reach.
• Shopify Collabs – Connects brands with influencers and content creators, making it easier to launch effective marketing campaigns.
• Shopify Audiences – Uses Shopify’s commerce data to help businesses find more customers and maximize ad performance.

With these tools, Shopify partners can help merchants capture more demand, improve marketing efforts, and drive higher conversions.

Stronger Collaboration: Co-Selling for Bigger Wins

In 2025, co-selling will be a major focus for Shopify and its partners. By working more closely together, Shopify aims to attach partners to more deals, ensuring that merchants get the best solutions possible—especially in the enterprise space.

Since Shopify isn’t looking to build every possible combination of solutions for enterprise merchants, it will rely on partners to develop custom integrations and industry-specific solutions. This approach makes Shopify more competitive against other enterprise ecommerce platforms, giving businesses a stronger reason to choose Shopify.

Why This Matters for Shopify Partners

For agencies, developers, and technology providers in the Shopify ecosystem, these changes represent a huge opportunity to:

• Expand their services by integrating Shopify’s B2B, DTC, and POS solutions.
• Leverage new marketing tools to help merchants drive more demand.
• Increase revenue through Shopify’s refined partner tracks and co-selling strategy.
• Gain a competitive edge in the enterprise ecommerce space.

The Road Ahead: A New Chapter for Shopify Partnerships

Shopify’s message is clear: 2025 is the year of collaboration, expansion, and innovation.

By refining its partner program, embracing unified commerce, and investing in new marketing tools, Shopify is setting the stage for unprecedented growth. Partners who take advantage of these updates will be positioned to win more business, help more merchants, and play a bigger role in shaping the future of commerce.

For anyone considering joining the Shopify ecosystem, there has never been a better time to become a Shopify partner.

Learn more about the updated partner program and start building your success with Shopify today.