Shopify’s Big Move: Partnering With the Biggest Brands

Shopify has long been known as the champion of small businesses, helping entrepreneurs set up sleek online stores with ease. But now? Shopify is going after the big leagues. Think Reebok. Overstock. Barnes & Noble. These aren’t just businesses—they’re giants. And Shopify is proving it can handle the weight.

Why Big Brands Are Choosing Shopify

For years, Shopify built its reputation on empowering smaller businesses. But now, it’s proving that its platform isn’t just for the little guys—it’s scalable, flexible, and built to handle the complexities of massive enterprises.

Shopify President Harley Finkelstein says it best: “We’ve built a flexible, scalable platform that powers merchants of all sizes.” Translation? Whether you’re shipping 10 packages or 10,000, Shopify is ready to keep up.

Big brands need stability, reliability, and tools that grow with them. Shopify is stepping up to deliver all of that—and more.

How Shopify is Winning Over Enterprise Clients

1. Massive Names Are Signing On

Shopify isn’t just dabbling in enterprise. It’s making waves. Over the last year, major names like Off-White, BeautyCounter, and Lionsgate Entertainment have joined the platform. These are brands with complex systems, high demands, and global audiences. And Shopify is meeting those challenges head-on. Target and Shopify have a special relationship and the list of names is just growing – in fact global giant Victoria’s Secret is moving to Shopify.

Morgan Stanley’s Keith Weiss points out that Shopify onboarded 16 enterprise clients in the last quarter alone. The momentum is real, and the list of big brands making the switch is growing fast.

2. Simplified Onboarding

Big brands don’t have time for clunky, outdated processes. Shopify knows this, and it’s been making onboarding smoother and faster. According to Finkelstein, merchants can now migrate their data to Shopify in minutes—a process that used to take days.

This ease of use is a game-changer for companies hesitant to leave their legacy systems behind. Shopify makes the transition painless, setting the stage for long-term success.

3. Competing—and Winning—Against Giants

Shopify is now sitting at the same table as Oracle, Adobe, and SAP when it comes to enterprise negotiations. And here’s the kicker—they’re not just showing up; they’re winning. Rick Watson, founder of RMW Commerce Consulting, notes that Shopify is in every major negotiation room now, proving it’s a serious contender in the enterprise space.

Why This Shift Matters

Stability for Shopify

By courting enterprise clients, Shopify is securing a steadier, more predictable revenue stream. Big brands bring consistent sales and long-term contracts—something smaller businesses can’t always guarantee.

A Platform That Can Handle Anything

Shopify’s growth into the enterprise space doesn’t mean it’s leaving smaller businesses behind. Instead, it shows that the platform is flexible enough to handle businesses of any size. Whether you’re running a boutique or managing a global brand, Shopify has the tools to make it work.

The Road Ahead: What’s Next for Shopify?

The push toward bigger brands is still in its early stages, but the results are already promising. Analysts predict that Shopify’s enterprise strategy will drive even more growth in 2025 and beyond. While onboarding these clients takes time and effort, the payoff—both in revenue and reputation—is undeniable.

Shopify is proving that it’s not just a platform for starting a business—it’s a platform for growing one. With big names signing on and enterprise momentum building, Shopify’s future is looking brighter—and bigger—than ever, from hometown shops to global luxury brands, Shopify is the spot.

Ready to Join the Big Leagues?

Whether you’re a growing business or an established brand looking for a scalable, reliable platform, Shopify is proving it’s ready for the challenge. Big brands trust Shopify to handle their online operations—why not you? With Shopify, your business isn’t just in good hands—it’s in the best hands. Have a look at Shopify’s latest pricing & offers.