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Speedy Updates on Carts & Checkouts – How to Leverage
Last modified: January 5, 2025
Hey Shopify merchants, here’s something you already know: speed isn’t just a nice-to-have—it’s a must-have. A slow cart or clunky checkout doesn’t just frustrate customers; it can cost you sales.
That’s why Shopify’s latest updates are a huge win for merchants looking to remove friction, boost conversions, and deliver better shopping experiences.
With upgrades like faster cart load times, longer-lasting carts, and a streamlined one-page checkout, Shopify is doubling down on its mission to make the customer journey as smooth as possible. Let’s break it down: what’s new, why it matters, and how these updates help you grow.
Faster Cart = Faster Sales
We’ve all been there—a customer clicks “View Cart,” and the page takes forever to load. What happens next? They abandon their cart, and you lose a sale. Shopify’s cart optimization fixes that.
- What’s New: Carts now load up to 50% faster on global storefronts, powered by Shopify’s improved infrastructure.
- Why It Matters: Speed reduces frustration. The faster your cart loads, the less likely customers are to bail before completing their purchase.
- How to Use It: Promote your faster, smoother shopping experience to customers. Every millisecond counts when driving conversions.
Longer-Lasting Carts Keep Customers Coming Back
Shoppers are easily distracted—adding items to their cart, wandering off, and forgetting to complete the purchase. Shopify’s extended cart lifespan gives them more time to return and buy, boosting your chances of closing the sale.
- What’s New: Carts now last longer, making it easier for customers to pick up where they left off.
- Why It Matters: Fewer clicks, more convenience. Longer cart windows mean higher conversion rates and give merchants time to re-engage customers with reminders or personalized offers.
- How It Helps: Extended carts encourage customers to browse more, potentially increasing average order value (AOV) as they add more items to their order.
One-Page Checkout: Faster, Simpler, Better
Shopify’s one-page checkout is designed to eliminate unnecessary steps, letting customers complete their purchases without hopping through multiple pages. Fewer clicks = happier customers = more sales.
- What’s New: Shopify’s checkout updates include:
- A streamlined, single-page checkout that’s faster and more intuitive.
- Asynchronous loading, which means fields like addresses load instantly while customizations load in the background.
- Smoother animations and faster transitions between payment submission and confirmation.
- Accelerated checkout buttons like Apple Pay now load up to 58% faster on product pages.
- Why It Matters: Speed kills hesitation. A smooth, fast checkout reduces cart abandonment and maximizes conversion rates.
- How It Helps You: One-page checkout gives customers a “wow” moment. They’ll appreciate the ease and be more likely to shop with you again.
The Shopify Advantage: Cart + Checkout in Perfect Harmony
Shopify’s updates aren’t just about individual features—they’re about creating a seamless flow from cart to checkout. When the cart loads faster and keeps items longer, customers are more likely to transition into a smooth, frictionless checkout experience.
From Shop Pay to polished animations and optimized performance, these updates are engineered for one thing: helping you sell more.
How These Updates Boost Your Business
Here’s what Shopify’s new cart and checkout optimizations mean for your store:
- Higher Conversion Rates: Speed matters. Faster carts and one-page checkout mean fewer drop-offs and more completed purchases.
- Increased Average Order Value (AOV): With extended cart life, customers have more time to return, browse, and add items to their orders.
- Enhanced Customer Experience: Faster load times and smoother transitions create a friction-free shopping experience, leaving customers impressed and satisfied.
- Lower Cart Abandonment: Optimized speed and simplicity at every step make it harder for customers to leave mid-transaction.
- Time-Saving for Merchants: Shopify’s performance improvements mean less time troubleshooting slow checkouts and more time focusing on growth.
Why These Changes Matter for Shopify Merchants
E-commerce is a competitive game, and every second counts. Shopify’s Winter ’25 updates give you the tools to stay ahead: carts that load faster, checkout that flows smoother, and a customer experience that feels modern and polished.
Not using Shopify yet? You’re missing out on the world’s #1 converting checkout. And for current merchants, these updates are just one more reason Shopify continues to lead the way in empowering your business to thrive.
Ready to see the difference speed can make? Upgrade your store with Shopify’s latest features and turn every click into a sale. Because in e-commerce, friction-free is the only way to win.