The Taylor Swift Effect Hits Canada: How the Eras Tour is Driving Shopify Sales

Taylor Swift’s Eras Tour has officially landed in Canada, and it’s not just a musical spectacle—it’s a full-blown economic phenomenon. This weekend, as Swifties flood into Canadian cities for one of the most talked-about tours of our time, Shopify merchants in the craft and jewelry space are seeing a major boom in business as we’ve seen in other places.

A Beaded Revolution

One of the biggest trends tied to the tour? Beaded friendship bracelets. Inspired by the lyrics “So make the friendship bracelets, take the moment and taste it” from Swift’s song You’re On Your Own Kid, fans have embraced the bracelet-swapping tradition as a hallmark of the Eras Tour experience.

According to Harvey Finkelstein (LinkedIn, November 15), Canadian Shopify merchants in the craft and jewelry space have reported massive increases in sales ahead of Taylor’s Canadian shows:

• Jewelry and Beading Wire: Sales up a whopping 62%.
• Jewelry Making Kits: Up 52%, as fans rush to DIY their way into Swiftie stardom.
• Charms and Pendants: Up 38%, with fans personalizing their creations to represent different Taylor Swift eras.

Whether fans are recreating song lyrics in bead form or crafting iconic color schemes from albums like Lover or Reputation, this tradition has transformed into a booming business opportunity. Whether it’s partnerships with Roblox on Shopify, or Shopify with Nicki Minaj, Shopify is here for the youth.