Tips for Selling Print on Demand Leggings

Profit margins are one of the most important elements for your business. To get the best income, you need to select a price point that offers you a 40-70% profit margin. This means that if you’re being charged $10 for a pair of leggings from the printer you need to charge the customer between $14 and $17.

Your own designs for your print on demand leggings are going to be far more popular than if you use generic images and text. You can get a designer for images on places like Upwork if you don’t have the experience to create the designs yourself. And with print on demand you can swap out designs at any time. So if you have a legging design that isn’t selling you can remove it from the website without costs.

It is very important for you to choose a niche. A niche allows you to build a brand around a particular style and ethos. This is more identifiable for your brand and then you can retain a specific audience that is also great for your website marketing as you can focus on a specific audience that allows you to get more from your marketing.

Marketing is one of the most important elements of any business. Fashion stores need to focus on three core marketing avenues: SEO, social media and email marketing. This takes a lot of effort, but the benefit of print on demand services is that you are free from fulfillment responsibilities, therefore, you have more time for marketing. You should be sending out at least one post on social media every day and email marketing at least two or three times a week.

Reviews are really important. 81% of your audience trust reviews from other customers than your brand’s own writing. You should be collecting reviews on a regular basis and ensuring that they are promoted on your product and brand pages. Good reviews can be really important, but be sure that you don’t filter out the 4 star reviews from being displayed. Research has shown that product and brand reviews perform better when they’re between 4.2 and 4.5 compared to under 4.2 or even five star.

Cross-selling can be one of the best ways that you can improve your revenues. Add new products to your website to cross-sell and earn more revenue through higher-order values. For instance, you can sell dresses that could compliment your designs or add footwear for the leggings. These can also be done on a POD basis.