Voice Commerce: What It Is and How to Use It

Why Should Shopify Merchants Care?

Because voice shopping is growing. Fast.

According to Statista, over 100 million people in the U.S. alone use voice assistants.
And here’s the kicker:

Voice commerce sales are projected to hit $30 billion by 2026.

Translation? This is no gimmick.
This is a real channel with real buying power.

What Kinds of Stores Will Benefit Most?
Right now, voice commerce works best for:

Repeat orders (refills, essentials, previously purchased products)

Niche categories (like “organic candles” or “vegan protein powder”)

Quick-buy decisions (gifts, bundles, one-size-fits-all products)

Local shops with pick-up options

But as AI gets better, expect more detailed queries—like “What’s a good swimsuit for a beach wedding in Mexico?”—to become searchable and shoppable by voice.

Can You Use Voice Commerce on Shopify?
Short answer: Kind of… and it’s coming faster than you think.

Right now, Shopify doesn’t have a built-in “Alexa skill” or “Google Assistant integration” for store owners out of the box. But there are apps and tools that can help you prepare for voice commerce, like:

Jetson.ai – adds voice shopping capabilities to your Shopify store

Google Actions + Dialogflow – advanced but possible with dev help

Voiceflow – design custom voice flows for Alexa/Google

Amazon Skills Kit (ASK) – create a branded voice assistant experience for Alexa users

And if you’re not ready to build out voice functionality yet? No stress. Start small by optimizing your store for voice search. Which brings us to…

How to Prep Your Shopify Store for Voice-First Shoppers

Even without voice checkout, most voice commerce starts with search.
So here’s what you can do today:

1. Use Natural Language in Product Titles & Descriptions
Voice users don’t say:

“Women’s high-waisted black swimsuit XL SPF”

They say:

“A flattering black one-piece for curves in XL”

So write like your customer speaks.

2. Add Detailed Product Tags & Metadata
Help voice-based search engines understand your stuff. Include tags like:

Fit: “petite,” “plus-size,” “oversized”

Occasion: “wedding guest,” “vacation,” “gym”

Style: “retro,” “minimalist,” “old money”

3. Create Voice-Friendly Content
Instead of blog titles like:

“Our Latest Collection”

Try:

“What to Wear for a Spring Picnic”

Think in questions and phrases, not just keywords. Voice search loves FAQs and conversational content.

4. Use Schema Markup (or Apps That Add It for You)
Schema is code that tells Google (and Google Assistant) what your product actually is.

You can add it manually, or use apps like:

JSON-LD for SEO

Smart SEO

SearchPie

More structure = more voice search visibility.

Where Is This All Headed?

Pretty soon, we’ll see:

Smart fridges that reorder groceries

Car dashboards that buy concert fits while you’re driving

AI assistants recommending products from your Shopify store based on user mood or weather

Wild? Maybe.
But so was ordering clothes from your phone ten years ago.

TL;DR: Voice Commerce = The Next Big Thing (That’s Already Here)
You don’t have to rebuild your whole store overnight.

But if you:
– Sell products people might re-order
– Operate in a niche people speak about naturally
– Want to show up when someone talks instead of types…

Then voice commerce needs to be on your radar—now.

Want help optimizing your product pages or writing content that works for voice? I got you.
Let’s get your Shopify store ready for the way people actually shop in 2025.