{"id":1798,"date":"2020-04-29T10:03:57","date_gmt":"2020-04-29T10:03:57","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=1798"},"modified":"2025-12-23T09:53:56","modified_gmt":"2025-12-23T09:53:56","slug":"how-to-use-email-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-use-email-on-shopify\/","title":{"rendered":"How to Use Email on Shopify"},"content":{"rendered":"<p>Email is a very important part of your e-commerce store. Without it, you can\u2019t receive notifications of new sales, recent inquiries from contact forms or deliver shopping receipts to customers. Shopify doesn\u2019t have any email hosting services; however, you can forward an unlimited number of emails to an address.<\/p>\n<p>This could be an email address hosting with a third party with the same domain as your Shopify store. This would require you to have bought your domain from a third party and have used that for your Shopify store.<\/p>\n<div class=\"key-takeaways\"><div class=\"takeaways-title h2\">Key Takeaways<\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">1<\/div><div class=\"takeaway-text\">Log into your Shopify dashboard to access and manage email settings.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">2<\/div><div class=\"takeaway-text\">Navigate to the \u2018Domains\u2019 section to begin the email setup process.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">3<\/div><div class=\"takeaway-text\">Select the appropriate domain and add an email address for email forwarding.<\/div><\/div><\/div>\n<h2 id=\"row1\">How to Set Up Email Forwarding with Shopify<\/h2>\n<h3>Step 1: Active Email<\/h3>\n<p>The first thing you should do is ensure that you have an active email address that you can use. You can use numerous email software programs to host emails on.<\/p>\n<h3>Step 2: Log In<\/h3>\n<p>Next, you need to log into your Shopify dashboard using your user credentials.<\/p>\n<h3>Step 3: Go to Domains<\/h3>\n<p>Go to the \u2018Domains\u2019 section of the online store.<\/p>\n<h3>Step 4: Manage Domains<\/h3>\n<p>In the \u2018Manage Domains\u2019 sections, select the domain you require to set up email forwarding with. For instance, if you want emails sent to your-company.com, you should select that domain.<\/p>\n<h3>Step 5: Add Email Address<\/h3>\n<p>Click on the \u2018Add an email address\u2019 option on the screen. From there, you enter the email address you wish to receive emails for. Do not write the @domain.com aspect, this is completed for you.<\/p>\n<p>Enter the full email address in the text field section next to the \u2018Forwards to\u2019 option. This should include the @domain.com.<\/p>\n<p>Click the \u2018Add email forward\u2019 button to save the settings and complete the process.<\/p>\n<h2 id=\"row2\">Advanced Tips: Klaviyo<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38554 size-full\" src=\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2024\/08\/Copy-of-Paid-SMB-25-Q1-B2CCRM-AMER-HTML5-SignUp-300X250.jpeg\" alt=\"\" width=\"300\" height=\"250\" \/><\/p>\n<p>Klaviyo is a marketing platform built for online stores. It helps businesses send emails and texts to customers based on what they do-like buying something, leaving stuff in their cart, or just signing up.<\/p>\n<p>Here\u2019s what it actually does:<\/p>\n<ul>\n<li>Email & SMS automation - Sends messages automatically when someone takes an action. You don\u2019t have to be there clicking \u201csend.\u201d<\/li>\n<li>Customer tracking - It watches what shoppers do on your site and stores that info. Then you can send super-targeted messages.<\/li>\n<li>Segmentation - You can split people into smart groups, like \u201cVIPs,\u201d \u201cfirst-timers,\u201d or \u201cpeople who haven\u2019t bought in 3 months.\u201d<\/li>\n<li>Campaigns & templates - Build good-looking emails fast with drag-and-drop tools. No need for design skills.<\/li>\n<li>Revenue tracking - It shows you exactly how much money each message made. Not guesses-real numbers.<\/li>\n<\/ul>\n<p>Basically, Klaviyo helps you talk to your customers in a way that actually gets them to come back and buy again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is a very important part of your e-commerce store. Without it, you can\u2019t receive notifications of new sales, recent inquiries from contact forms or deliver shopping receipts to customers\u2026.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover the steps on how to use email on Shopify. Uncover advanced integrations, setups, and a crucial tip on email authentication...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-1798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing"},"acf":{"breadcrumbs":[{"postpage":[29974]}],"conclusion":"<h2>Enhancing Email Functionality on Shopify<\/h2>\r\nWhile Shopify provides basic email functionalities, there are advanced steps and integrations that can be employed to optimize the email experience for both the store owner and the customers.\r\n\r\nHaving been in the digital marketing and development space for years, we understand the nuances and intricacies involved in setting up a seamless communication channel.\r\n<h3>Shopify Email Requirements and Setup<\/h3>\r\nShopify Email is accessible to store owners with a paid subscription. The setup is straightforward; navigate to the Shopify Email app page, click 'Add app', and follow the on-screen instructions.\r\n\r\nHowever, it's essential to note that Shopify doesn\u2019t host emails. For a professional touch, store owners often opt for third-party hosting or email forwarding, ensuring that emails don\u2019t end with @shopifyemail.com.\r\n\r\nThe integration process is user-friendly, making it a preferred choice for many Shopify store owners seeking to enhance their email marketing efforts.\r\n\r\nEffective email management is pivotal in ensuring seamless communication with customers. Shopify offers various options for configuring and managing emails, each designed to cater to the diverse needs of store owners.\r\n<h3>Changing Store and Sender Email Address<\/h3>\r\nThe store contact address is initially the email used during the Shopify sign-up process. It can be changed to a preferred email where all notifications and exported files will be sent.\r\n\r\nThe sender email, which is customer-facing, can also be modified to reflect a more business-appropriate address, enhancing the professional outlook of the store\u2019s communication.\r\n<h3>Using a Forwarding Address<\/h3>\r\nShopify-managed custom domains allow the use of a forwarding email address. This feature enables store owners to have emails sent to a custom domain email address forwarded to their personal or business email.\r\n\r\nIt ensures that communication from customers is centralized, organized, and easily accessible, enhancing responsiveness and customer service quality.\r\n<h3>Ensuring Email Delivery<\/h3>\r\nFor third-party domains, verifying the sender's email address is paramount to ensure that emails reach the customers. This verification involves adding CNAME records to the domain to connect it to Shopify\u2019s SPF and DKIM records.\r\n\r\nIt\u2019s a critical step to prevent emails from being flagged as spam or failing to deliver, ensuring that customers receive all communications promptly and securely.\r\n<h2>Benefits of Using Email on Shopify<\/h2>\r\nEmail communication remains a pivotal element in the e-commerce landscape. On Shopify, it\u2019s not just about sending and receiving emails but leveraging this communication medium to enhance customer engagement, boost sales, and build a reputable brand.\r\n\r\nHere, we explore the multifaceted benefits that come with effectively utilizing email on Shopify.\r\n\r\nBy strategically applying principles like the decoy effect in email marketing campaigns, Shopify store owners can enhance the effectiveness of their promotional strategies, influencing customer decisions and increasing conversions.\r\n<h3>Enhanced Customer Engagement<\/h3>\r\nWith email, Shopify store owners can maintain direct communication with customers. It\u2019s a personalized approach to keep customers informed about new products, offers, and updates.\r\n\r\nThis direct line of communication fosters a stronger relationship between the store and its customers, enhancing loyalty and trust.\r\n<h3>Boosted Sales and Conversions<\/h3>\r\nEmail marketing campaigns on Shopify are instrumental in driving sales. By sending targeted and personalized emails, store owners can entice customers to make purchases, leading to increased sales and conversions.\r\n\r\nIt\u2019s a tried and tested strategy that yields significant ROI when executed effectively.\r\n<h3>Brand Building and Awareness<\/h3>\r\nEmails offer a platform for Shopify store owners to build and reinforce their brand. Through consistent and value-driven communication, customers become more acquainted with the brand, leading to increased brand awareness and reputation.\r\n\r\nIt\u2019s a subtle yet powerful way to engrain the brand in the customers\u2019 minds.\r\n<h2>Conclusion: How to Use Email on Shopify<\/h2>\r\nEmails are a vital part of communications with your customers. However, you don't have to do it manually. Choose a default pricing strategy that helps you automate the whole process on your Shopify store.","repeater":null,"filter":false,"attach_to_post":[3842],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Email on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover the steps on how to use email on Shopify. 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