{"id":1818,"date":"2020-04-21T11:34:18","date_gmt":"2020-04-21T11:34:18","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=1818"},"modified":"2026-02-16T14:18:46","modified_gmt":"2026-02-16T14:18:46","slug":"how-to-enable-pre-orders-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-enable-pre-orders-on-shopify\/","title":{"rendered":"How To Enable Pre-Orders On Shopify"},"content":{"rendered":"<p>Sometimes you might want to allow customers to buy products when they\u2019re not in stock or before they\u2019ve been officially released. This is known as pre-orders. You can do this by changing the Shopify payment settings and creating a new, and different, product template.<\/p>\n<h3>Step 1: Set Inventory to \u201cContinue Selling When Out of Stock\u201d<\/h3>\n<ol>\n<li>Go to your Shopify Admin<\/li>\n<li>Click Products<\/li>\n<li>Select the product you want to make available for pre-order<\/li>\n<li>Scroll to Inventory<\/li>\n<li>Check \u201cContinue selling when out of stock\u201d<\/li>\n<\/ol>\n<blockquote><p>This tells Shopify to let customers buy it, even if there\u2019s none in stock. It\u2019s now a pre-order.<\/p><\/blockquote>\n<h3>Step 2: Add \u201cPre-Order\u201d to the Product Title or Description<\/h3>\n<p>Label it clearly so customers know what\u2019s up.<\/p>\n<ul>\n<li>Example title: <code>\u00a0Knit Sweater - Pre-Order Ships Oct 2025<\/code><\/li>\n<li>Or add this to the description: <em>This is a pre-order item. Estimated shipping date: October 5, 2025.<\/em><\/li>\n<\/ul>\n<h3>Step 3: Optional - Use a Pre-Order App (for more control)<\/h3>\n<p>If you want:<\/p>\n<ul>\n<li>Deposit payments<\/li>\n<li>Pre-order buttons<\/li>\n<li>Automatic back-in-stock alerts<\/li>\n<\/ul>\n<p>\u2026 then install a Shopify app for it.<\/p>\n<p>You can find these in the Shopify App Store. Most have free plans.<\/p>\n<h3>Step 4: Update Shipping Times<\/h3>\n<p>Avoid customer rage. Go to: Settings \u2192 Policies \u2192 Shipping Policy Add a note like: <em>Pre-order items ship 3-4 weeks after purchase.<\/em><\/p>\n<h3>Step 5: Test It<\/h3>\n<p>Pretend to be a customer. Add to cart, buy, make sure it\u2019s labeled clearly and the cart doesn\u2019t scream \u201cout of stock.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38137 size-large\" src=\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2020\/04\/ChatGPT-Image-Apr-30-2025-11_46_25-AM-1-683x1024.webp\" alt=\"how to enable preorders on shopify screenshots and walkthrough infographic\" width=\"683\" height=\"1024\" srcset=\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2020\/04\/ChatGPT-Image-Apr-30-2025-11_46_25-AM-1-683x1024.webp 683w, https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2020\/04\/ChatGPT-Image-Apr-30-2025-11_46_25-AM-1-200x300.webp 200w, https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2020\/04\/ChatGPT-Image-Apr-30-2025-11_46_25-AM-1-768x1152.webp 768w, https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2020\/04\/ChatGPT-Image-Apr-30-2025-11_46_25-AM-1.webp 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p>Or you could also use a <a href=\"https:\/\/shopthemedetector.com\/blog\/shopify-pre-order-apps\/\">preorder app<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes you might want to allow customers to buy products when they\u2019re not in stock or before they\u2019ve been officially released. This is known as pre-orders. You can do this\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover the secrets to successfully enabling pre-orders on Shopify. From strategy to execution, one crucial tip can change everything...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-apps"},"acf":{"breadcrumbs":[{"postpage":[646]}],"conclusion":"<h2>Understanding Pre-Orders<\/h2>\r\n<h3>Why Pre-Orders Matter<\/h3>\r\nPre-orders are not just about selling a product before its release. They offer a way to gauge customer interest, manage inventory, and even raise capital for production. By allowing customers to reserve products, businesses can generate excitement and anticipation.\r\n\r\nMoreover, for tangible products, the process can be risky and expensive. Pre-orders provide a safety net, ensuring there's demand before diving into full-scale production.\r\n<h3>Types of Pre-Orders<\/h3>\r\nThere are various pre-order models to consider:\r\n<ul>\r\n \t<li>Pay Now: Customers pay immediately, and you must meet shipping expectations.<\/li>\r\n \t<li>Pay Later: No funds are exchanged until the product is ready, ideal for gathering interest data.<\/li>\r\n \t<li>Crowdfunding: Funds are collected upfront, suitable for startups needing initial capital.<\/li>\r\n<\/ul>\r\n<h3>Setting Up Pre-Orders on Shopify<\/h3>\r\nWhile Shopify doesn't natively support pre-orders, several apps facilitate this feature. Some top recommendations include\u00a0PreOrder Now.\r\n\r\nOnce an app is chosen, it's crucial to set up payment authorizations correctly. This ensures you don't charge customers until the product is ready to ship.\r\n\r\nAdditionally, creating a dedicated pre-order page template can enhance the customer experience, making the process transparent and straightforward. You can also consider adding a link to a webpage that provides more information about the pre-order process or the upcoming product.\r\n<h2>Optimizing Pre-Order Strategy<\/h2>\r\n<h3>Terms and Conditions<\/h3>\r\nClear terms and conditions are vital. They should cover estimated delivery dates, refund policies, billing information, and any other relevant details. This transparency builds trust and sets clear expectations for the customer.\r\n<h3>Marketing Your Pre-Orders<\/h3>\r\nPromotion is key. Use urgency and scarcity tactics to drive sales. Consider offering incentives like discounts or exclusive gifts for early adopters.\r\n\r\nUtilize email marketing, social media, and even paid ads to spread the word. Additionally, you can add products to Facebook to increase visibility and reach a wider audience.\r\n<h3>Feedback and Iteration<\/h3>\r\nOnce your pre-order campaign concludes, gather feedback. Understand what worked and what didn't. This insight is invaluable for future product launches and pre-order campaigns.\r\n<h2>Reminders When Enabling Pre-Orders On Shopify<\/h2>\r\n<h3>Importance of Communication<\/h3>\r\nWhen enabling pre-orders on Shopify, it's crucial to maintain open communication with customers. They've shown trust by paying for a product not yet available, so keep them informed about production updates, potential delays, and expected delivery dates.\r\n<h3>Inventory Management<\/h3>\r\nEnsure that the inventory settings on Shopify are adjusted to allow sales of products even if they're out of stock. This setting is vital for pre-orders to function correctly. However, be cautious not to oversell, as this can lead to fulfillment challenges and unhappy customers. Consider limiting the quantity available for pre-order to avoid overselling.\r\n<h3>Utilize Reminder Emails<\/h3>\r\nConsider sending reminder emails to customers who've placed pre-orders. These emails can serve multiple purposes: updating on product status, offering complementary product suggestions, or simply keeping your brand top-of-mind. Automated email tools can help streamline this process.\r\n<h2>Conclusion: How To Enable Pre-Orders On Shopify<\/h2>\r\nBy allowing customers to pre-order products, you can generate lots of revenue for your business and not miss out on revenue. Before enabling pre-orders, it's essential to set up the store correctly, including configuring inventory settings, payment authorizations, and creating a dedicated pre-order page template.","repeater":null,"filter":false,"attach_to_post":[646],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Enable Pre-Orders On Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover the secrets to successfully enabling pre-orders on Shopify. 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