A newsletter is a vital part of your online marketing. It helps connect you with customers who aren\u2019t in your store but have shown an interest in keeping in contact with you. You can notify them of new stock, new sales items, or new products being released, or just provide them with advice.<\/p>\n
Research has shown that for every $1 you spend on email marketing (newsletters), you should get back $38.<\/p>\n
To get these results you need to grow a mailing list. There are several apps, like this one, that can help you. However, you might also want to follow these steps to add a subscribe button to your website.<\/p>\n
First go to the Shopify login page and enter your store credentials.<\/p>\n
Click on the \u2018Online Store\u2019 option and then click on \u2018Themes\u2019. Find the theme you\u2019re looking to add the subscription button to and click on the \u2018Edit HTML\/CSS\u2019 page. If you\u2019re using a sectioned theme, then click on the \u2018Sectioned Themes\u2019 button and if you\u2019re not, click on the \u2018Non-sectioned Theme\u2019 button.<\/p>\n
Click on the Add Section button and then go to the promotional area and click on the option that reads \u2018Newsletter\u2019.<\/p>\n
Then you can enter header text in the \u2018Heading\u2019 field. This is by default \u2018Subscribe to our newsletter\u2019.<\/p>\n
You can also enter text that is to display below the header in the \u2018Subtext\u2019 option. The default for this is \u2018Promotions, new products and sales. Directly to your inbox\u2019<\/p>\n
When you\u2019ve completed the changes, you can click on the \u2018Save\u2019 button to complete the process.<\/p>\n","protected":false},"excerpt":{"rendered":"
A newsletter is a vital part of your online marketing. It helps connect you with customers who aren\u2019t in your store but have shown an interest in keeping in contact\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover the secrets to effectively adding a \"Subscribe to Newsletter\" feature on Shopify. Most people miss this key step ...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-2091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[47029]}],"conclusion":"