{"id":2109,"date":"2020-06-04T19:35:10","date_gmt":"2020-06-04T19:35:10","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=2109"},"modified":"2026-06-16T08:06:16","modified_gmt":"2026-06-16T08:06:16","slug":"how-to-create-a-new-page-in-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-create-a-new-page-in-shopify\/","title":{"rendered":"How To Create A New Page In Shopify 2026"},"content":{"rendered":"

Creating a new page in Shopify takes less than two minutes. From your Shopify admin, go to Online Store > Pages<\/strong>, then click Add page<\/strong>. Give the page a title, add your content, set its visibility, and hit Save. That\u2019s the short version, but there\u2019s a lot more you can do with Shopify pages than most store owners realize, including page metafields, custom theme templates, password protection workarounds, and the Shopify Magic AI shortcuts that arrived in 2025.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Shopify pages are standalone content pages (About Us, Contact, Shipping Policy), they are separate from blog posts and product pages.<\/div><\/div>
2<\/div>
To create a page, go to Online Store > Pages > Add page in your Shopify admin, fill in the title and content, then save.<\/div><\/div>
3<\/div>
Each page has its own SEO settings, always fill in the URL handle, meta title, and meta description before publishing.<\/div><\/div>
4<\/div>
Page metafields let you add custom fields to pages and surface them through theme sections via dynamic sources, a layer most stores ignore.<\/div><\/div>
5<\/div>
You can assign a custom page template to control the layout, or use the default page template from your active theme.<\/div><\/div>
6<\/div>
Pages can be shown or hidden, or scheduled to go live on a specific date using the Visibility settings.<\/div><\/div>
7<\/div>
Shopify has no native password-protect feature for individual pages, but there are reliable workarounds using apps or theme code.<\/div><\/div><\/div>\n

How to Create a New Page in Shopify (Step-by-Step)<\/h2>\n

Here is a full walkthrough of every field you\u2019ll encounter when adding a Shopify page.<\/p>\n

Step 1: Log in and go to Online Store > Pages<\/strong>
\nLog in to your Shopify admin at yourstore.myshopify.com\/admin<\/em>. In the left sidebar, click Online Store<\/strong>, then click Pages<\/strong>. This opens your full list of existing pages.<\/p>\n

Step 2: Click Add page<\/strong>
\nIn the top-right corner of the Pages screen, click the Add page<\/strong> button. A blank page editor will open.<\/p>\n

Step 3: Enter a title<\/strong>
\nType your page title in the Title<\/strong> field. This appears as the H1 on the published page and also pre-populates the URL handle (you can edit the handle separately). Keep it clear and descriptive, for example \u201cShipping Policy\u201d or \u201cAbout Our Team\u201d.<\/p>\n

Step 4: Write your content<\/strong>
\nUse the rich-text editor to write the body of your page. The toolbar lets you format headings, bold and italic text, bullet lists, and numbered lists. You can also insert images, add tables, and embed links. If you prefer to work directly in HTML, click the <> Show HTML<\/strong> button to switch to code view.<\/p>\n

For pages you want to rank in search engines, aim for at least 500 words of useful, original content. Use headings (H2, H3) to break up the text, and include your target keyword naturally throughout.<\/p>\n

Step 5: Set the page template<\/strong>
\nUnder Theme template<\/strong>, choose which template this page should use. Most themes offer a default page<\/em> template and sometimes additional options like page.contact<\/em> or page.faq<\/em>. Selecting the right template controls the layout and any built-in features (like a contact form).<\/p>\n

Step 6: Configure visibility<\/strong>
\nUnder Visibility<\/strong>, choose whether the page is Visible<\/strong> or Hidden<\/strong>. If you select Visible, you can optionally set a future publish date so the page goes live automatically at a specific time.<\/p>\n

Step 7: Fill in the SEO listing preview<\/strong>
\nScroll down to the Search engine listing preview<\/strong> section. Edit the page title (meta title), meta description, and URL handle here. These fields control how the page appears in Google search results. Always fill them in, leaving them blank means Shopify will auto-generate defaults that are rarely optimal.<\/p>\n

Step 8: Save<\/strong>
\nClick Save<\/strong> in the top-right corner. Your page is now live (if visibility is set to Visible) and accessible from its URL handle.<\/p>\n

Types of Pages You Should Create on Shopify<\/h2>\n

Shopify pages serve different purposes across your store. Here are the most important ones and what each needs to succeed.<\/p>\n

About Us<\/strong>: Tell the story behind your brand. Include who you are, why you started the business, your values, and a human element (photos, team bios). A strong About page builds trust and supports conversion. Aim for 300-600 words.<\/p>\n

Contact Us<\/strong>: Use the page.contact<\/em> template (if your theme provides one) to get a built-in contact form. Add your email address, business hours, and any social links. Keep it short and easy to act on.<\/p>\n

Shipping Policy<\/strong>: Customers check this before buying. Cover domestic and international shipping timelines, carriers, costs, and any free shipping thresholds. Clear, specific language reduces abandoned carts and support tickets.<\/p>\n

Returns and Refunds Policy<\/strong>: Legally required in many countries. Spell out the return window, condition requirements, who covers return postage, and how refunds are processed. Shopify provides a basic template you can customise.<\/p>\n

FAQ Page<\/strong>: A well-built FAQ page handles common pre-purchase objections and ranks well for question-format search queries. Group questions by topic and keep answers direct. Some themes include a dedicated FAQ template with accordion-style dropdowns.<\/p>\n

Landing Pages<\/strong>: Use standalone pages for specific campaigns, seasonal promotions, or product category overviews. These don\u2019t need to live in your navigation, they can be linked from ads or emails directly.<\/p>\n

How to Set a Page as Your Shopify Homepage<\/h2>\n

By default, Shopify\u2019s homepage is controlled by your theme\u2019s index template, not a Pages entry. But some store owners want to use a custom content page as the homepage, particularly when building brand-story-first storefronts or running a single-product store with a long landing page.<\/p>\n

Shopify does not let you assign a Pages entry directly as the homepage from the admin UI. The homepage is always rendered by the index.json<\/em> (or index.liquid<\/em>) template in your theme. Here are the two practical approaches:<\/p>\n

Option 1: Build your homepage content in the theme editor.<\/strong> This is the correct approach for most stores. Go to Online Store > Themes > Customize<\/strong>. The editor opens on the homepage by default. Use sections to add text blocks, images, featured collections, banners, and any other content you\u2019d put on a page. This keeps your homepage in the theme, where it belongs, and gives you the most layout control.<\/p>\n

Option 2: Create a custom page template that mimics the homepage layout.<\/strong> If you want a specific page to look and behave like your homepage (for example, a campaign-specific landing page at \/pages\/summer-sale<\/em>), create a Liquid template called page.homepage-style.liquid<\/em> under Online Store > Themes > Edit code<\/strong>, build your layout there, then assign that template to the page. This does not replace the homepage; it gives the page a full-width, section-rich layout similar to it.<\/p>\n

What about redirecting the homepage to a page?<\/strong> You can set up a URL redirect from \/<\/em> to \/pages\/your-page<\/em> under Online Store > Navigation > URL redirects<\/strong>, but this is generally a bad idea. It breaks Shopify\u2019s theme preview, can confuse the checkout flow, and Google will treat \/pages\/your-page<\/em> as the canonical homepage, which affects your site structure. Avoid this unless you have a very specific, temporary reason.<\/p>\n

The cleaner answer: if you want a rich, content-heavy homepage, build it in the theme editor. That\u2019s what it\u2019s designed for.<\/p>\n

How to Password-Protect a Shopify Page (and Why You Can\u2019t Natively)<\/h2>\n

Shopify does not offer a native way to password-protect individual pages. The built-in password protection (under Online Store > Preferences<\/strong>) locks your entire storefront behind a single password, useful for pre-launch, not useful for restricting access to a single page.<\/p>\n

If you need to restrict specific pages (a wholesale pricing page, a VIP member area, a trade buyer portal), here are the approaches that actually work:<\/p>\n

1. Use a Shopify app.<\/strong> Apps like Locksmith, Passwurd, or BSS: B2B Lock & Hide Price let you apply password protection, customer-tag gates, or login walls to individual pages. Locksmith is the most widely used and the most flexible, it can restrict by customer tag, geographic location, email domain, or a custom password. Setup takes about 10 minutes and doesn\u2019t require theme editing.<\/p>\n

2. Gate the page by customer login.<\/strong> If your Shopify store has accounts enabled, you can add a snippet to your page template that checks whether a customer is logged in and redirects non-logged-in visitors. This requires editing your theme\u2019s Liquid files. In your page template, add:<\/p>\n

{% unless customer %}\n  {% assign login_url = '\/account\/login?return_url=' | append: page.url %}\n