{"id":2135,"date":"2020-05-27T21:27:33","date_gmt":"2020-05-27T21:27:33","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=2135"},"modified":"2026-03-25T14:11:30","modified_gmt":"2026-03-25T14:11:30","slug":"how-to-put-products-on-sale-in-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-put-products-on-sale-in-shopify\/","title":{"rendered":"How To Put Products On Sale In Shopify"},"content":{"rendered":"<p>At some point in your eCommerce career, you will want to have a sale. It is a great way to increase revenues, get rid of stock you no longer want and attract new customers. Most eCommerce stores, from large multinational brands to small one-man brands have sales and some will have the products on sale change weekly.<\/p>\n<p>When you add products to Shopify and put them on sale, the customer will see not just the sales price, but also the original price. You will also need to have both of these fields entered into the product details, and this is known as the \u2018compare at price\u2019. Product descriptions\u00a0can also be used to highlight the benefits of the product and why it\u2019s worth buying, even at a discounted price.<\/p>\n<p>To help you manage your sales, you can use this app to help.<\/p>\n<div class=\"key-takeaways\"><div class=\"takeaways-title h2\">Key Takeaways<\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">1<\/div><div class=\"takeaway-text\">Ensure your Shopify store is optimized and ready for upcoming sales.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">2<\/div><div class=\"takeaway-text\">Consider using Shopify apps for bulk price changes for efficiency.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">3<\/div><div class=\"takeaway-text\">Always test and update essential store features before a sale for a smooth customer experience.<\/div><\/div><\/div>\n<h2 id=\"row1\">How To Set A Compare At Price<\/h2>\n<p>Use these steps to set a \u2018Compare At Price\u2019.<\/p>\n<h3 id=\"row2\">Step 1 - Login<\/h3>\n<p>From your store\u2019s login page, sign into your Shopify dashboard using your login credentials.<\/p>\n<h3 id=\"row3\">Step 2 - Products<\/h3>\n<p>Go to your \u2018Products\u2019 tab and then find the product you want to put on sale. Click on that product to go into the product.<\/p>\n<p>Adding a product type\u00a0can help you organize your products and make it easier to find the one you want to put on sale.<\/p>\n<p>If you want to put a variant on sale, then you will also need to find the variant that you want to put on sale from the \u2018Variant\u2019 section.<\/p>\n<h3 id=\"row4\">Step 3 - Pricing<\/h3>\n<p>Within the pricing section, set the \u2018compare at price\u2019 to the product\u2019s original price. Then you want to enter the \u2018Price\u2019 to the sale price you want to sell the product at. When done, click on the \u2018Save\u2019 option.<\/p>\n<p>Adding an Add to Cart Button\u00a0can make it easy for customers to purchase the product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At some point in your eCommerce career, you will want to have a sale. It is a great way to increase revenues, get rid of stock you no longer want\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover the secrets to effectively putting products on sale in Shopify. Learn the best strategies and tools to boost your sales...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-2135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[46918]}],"conclusion":"<h2>Preparing Your Shopify Store for Sales<\/h2>\r\n<h3>Key Sales Periods and Reasons<\/h3>\r\nOnline stores rely on sales, especially during major events like Black Friday and Cyber Monday, which can drive substantial revenue. Seasonal sales such as New Year and Easter, along with strategic sales for product launches or inventory management, are also important for business success.\r\n<h3>Optimizing Your Store for Sales<\/h3>\r\n<a href=\"https:\/\/shopthemedetector.com\/blog\/how-to-set-up-a-shopify-store\/\">Set up your store<\/a> for a sale by enhancing it with banners and countdown timers. Popups can be used to gather customer data and offer discounts while ensuring a smooth shopping experience by updating vital pages and thoroughly testing forms.\r\n\r\nDon't forget to <span class=\"font-bold\">add <\/span><span class=\"font-bold\">products <\/span><span class=\"font-bold\">to <\/span><span class=\"font-bold\">your <\/span><span class=\"font-bold\">store<\/span> that cater to the sale's theme or target audience to capitalize on the increased traffic.\r\n<h3>Setting Sale Prices in Shopify<\/h3>\r\nIn Shopify, you can set up product sales using either the built-in \"Compare at price\" and sale price features or opt for third-party apps for efficient bulk price adjustments, which is ideal for stores with numerous products.\r\n<h2>Implementing Sale Prices in Shopify<\/h2>\r\n<h3>Using Shopify Apps for Bulk Price Changes<\/h3>\r\nFor stores with a vast product range, apps can simplify the process. Apps like Bulk Product Edit allow mass editing of product prices.\r\n\r\nWith such apps, you can adjust prices based on amount or percentage, and revert them after the sale ends. You can also hide a product from sale if it's no longer needed.\r\n\r\n<span class=\"font-bold\">Remember <\/span><span class=\"font-bold\">to <\/span><span class=\"font-bold\">remove <\/span><span class=\"font-bold\">any <\/span><span class=\"font-bold\">vendor<\/span> information that might be irrelevant or confusing for your customers before making bulk changes.\r\n<h3>Setting Up Discounts<\/h3>\r\nImplementing sale prices in Shopify can be done by creating discounts directly in the admin dashboard. It allows you to schedule sales in advance, making it easy to plan for seasonal promotions or clearance sales.\r\n\r\nMonitor the performance of your sales to understand customer response and adjust your strategy accordingly. Additionally, c<span class=\"font-bold\">hanging <\/span><span class=\"font-bold\">the <\/span><span class=\"font-bold\">Add <\/span><span class=\"font-bold\">to <\/span><span class=\"font-bold\">Cart <\/span><span class=\"font-bold\">button<\/span> color or text during sales can also help attract customers and increase conversions.\r\n<h2>Conclusion: How To Put Products On Sale In Shopify<\/h2>\r\nIt is important that while having products on sale is important for business, it isn\u2019t always the wisest choice to have prices too low. Customers are willing to pay a premium for good service. So you might be better of in the long-term from having lots of reviews on your site than relying on low discounted prices for your products. Use other <a href=\"https:\/\/shopthemedetector.com\/blog\/shopify-product-set-up\/\">product set up<\/a> options to make more customizations to your products, prices, and more.\r\n\r\nTo ensure a successful sales event, make sure to <span class=\"font-bold\">set <\/span><span class=\"font-bold\">up <\/span><span class=\"font-bold\">a <\/span><span class=\"font-bold\">Shopify <\/span><span class=\"font-bold\">store<\/span> that is optimized for customer experience, with a clear navigation, fast loading times, and secure checkout.\r\n\r\nIn addition, regularly changing sales prices will keep customers coming back to your store. Sales should be changed every three to seven days to ensure that customers feel that you\u2019re being responsive and not saying a product is on sale when really it is the full price you want to charge.","repeater":null,"filter":false,"attach_to_post":[541],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Put Products On Sale In Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover the secrets to effectively putting products on sale in Shopify. 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