When you run an eCommerce business you need to think about how you can maximize order value. The higher the order value, the more profit you can make per order. One suggestion is to raise prices, but while this can increase order values, it can also decrease general revenue for your business.<\/p>\n
Another option is to get the customer to add more products to their cart. And while special offers can do this, it will lower order values in the majority of cases. So instead, you should look at offering recommended products.
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Recommended products work so well because they are products that are personally displayed to a customer based on behaviors on your website. For instance, they could have looked at a product and you recommend a similar, but less expensive product. Or they\u2019ve previously bought a product and you\u2019re recommending an accessory.<\/p>\n
The idea is that by recommending something that they\u2019ve shown an interest in, you\u2019re increasing the chances that they\u2019re going to add it to their cart and that they\u2019ll complete the transaction.<\/p>\n
There are numerous ways that you can choose how to recommend products. One way is to add complimentary products. For instance, those selling printers might want to add print cartridges to the recommended products. Or, if you sell laptops for example, you could sell laptop bags, insurance and other accessories.<\/p>\n
This can be done manually in some cases. However, you might want to have a Shopify app complete this process for you.<\/p>\n
Additionally, you can set your store and leverage Shopify\u2019s capabilities to add subcategories or sub-collections to organize your products effectively, making it easier for customers to find related items and for the recommendation system to suggest relevant products.<\/p>\n
Creating a menu can also help customers navigate your store and discover related products more easily.<\/p>\n
There are numerous apps that can help you recommend products to your customers. One example of this would be Vitals. This can offer customers related products to those in their cart. And this can increase sales.<\/p>\n
Another option would be Cross Sell Recommended Products. This app can help you recommend products in many different ways. For example, you can show recommended products on product pages, on the cart page and as a pop-up when a customer adds a product to their cart.<\/p>\n
This allows you to maximize the opportunities to improve the quantity of the products within the customer\u2019s cart and how much they\u2019re going to spend on your store. Therefore, you can improve order values and potential profits.<\/p>\n
Furthermore, these apps often provide features to change the display order of menu items, allowing you to strategically position related products and collections for better visibility and increased chances of cross-selling.<\/p>\n
To have this function on your store, you will have to add an app. To do this, follow these simple steps, or see our FAQ: How To Add An App To Your Shopify Store page.<\/p>\n
Login to your store using your user credentials.<\/p>\n
Go to the Shopify App store. Find the app that you want to install. We highly recommend either Vitals or Cross Sell Recommend Products.<\/p>\n
Then click on the \u2018Add App\u2019 option.<\/p>\n","protected":false},"excerpt":{"rendered":"
When you run an eCommerce business you need to think about how you can maximize order value. The higher the order value, the more profit you can make per order\u2026.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Learn how to add recommended products in Shopify and enhance your store's sales. Start recommending products today!","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-2543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[3409]}],"conclusion":"