{"id":2589,"date":"2020-07-22T05:56:54","date_gmt":"2020-07-22T05:56:54","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=2589"},"modified":"2025-12-23T10:14:22","modified_gmt":"2025-12-23T10:14:22","slug":"how-to-add-shopify-buy-button-to-instagram","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-add-shopify-buy-button-to-instagram\/","title":{"rendered":"How To Add Shopify Buy Button To Instagram"},"content":{"rendered":"

Instagram is one of the top social media channels available. And for those with very visual products, like fashion and artwork, adding Instagram as a sales channel can be very lucrative. Here are the steps that you need to add the Shopify Buy Button to your Instagram account.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Log in to Shopify with admin credentials to start adding sales channels.<\/div><\/div>
2<\/div>
Click the \u2018+\u2019 to add Instagram as a new sales channel in the admin area.<\/div><\/div>
3<\/div>
Verify by logging into Facebook to authenticate Instagram for sales purposes.<\/div><\/div><\/div>\n

Step 1 - Login<\/h2>\n

Login to your Shopify store using your Shopify admin credentials. Ensure that your store setup is complete and optimized for a seamless shopping experience.<\/p>\n

Step 2 - Buy Button Sales Channel<\/h2>\n

From the admin area, go and click on the \u2018+\u2019 button beside the \u2018Sales Channels\u2019 heading. Consider adding tabs or filters to better organize your sales channels.<\/p>\n

Step 3 - Add Instagram<\/h2>\n

From here you should see the \u2018Add Sales Channel\u2019 dialogue. Click on the option that reads \u2018Instagram\u2019. This will tell you more about the sales channel and you need to click on the \u2018Add Channel\u2019 option.<\/p>\n

To enhance the customer experience, you can enable push notifications for order updates and add an opt-in option for customers to receive real-time order status.<\/p>\n

Step 4 - Verification<\/h2>\n

After you\u2019ve completed this you will need to login to your Facebook account page to authenticate your Instagram account for sales. Ensure that your website\u2019s schema markup is properly implemented for better SEO and discoverability.<\/p>\n

What Happens Next?<\/h2>\n

After this, your account will be reviewed by the team at Instagram for access to the sales feature. Shopify can\u2019t enable this for you. You will need approval from the social media channel and if you break some of their rules, you will need to fix those problems and re-apply to have Instagram as a sales channel.<\/p>\n

Once accepted you can have the Shopify buy button on your Instagram posts. You can also consider adding a pickup in-store option for customers who prefer to collect their orders in person.<\/p>\n

Top Tips For Selling On Instagram<\/h2>\n

If you\u2019re looking to make Instagram a major contributor to your sales, then you should follow these tips.<\/p>\n

Optimize Your Instagram Profile Page<\/strong> - ensure that the call-to-action on your Instagram page stands out. You should use actionable language, conveying the proper value proposition to the customer and use the most relevant emojis.<\/p>\n

Sell With Instagram Stories Ad<\/strong>s - Instagram ads are very effective at engaging your audience and can help you build a profitable business. Ensure that all stories have a clear storyline that can be used.<\/p>\n

Shoppable Posts<\/strong> - Be sure that you use Instagram\u2019s Shoppable Posts to sell directly in posts. However, don\u2019t use them too much. You should publish about five normal posts for every Shoppable Post so you don\u2019t come across as spammy to your audience. This can also improve rates of conversion from Instagram.<\/p>\n

Preview Upcoming Products<\/strong> - Be sure that you\u2019re adding excitement and anticipation for new products\/services. Post updates that tease what the new product will look like and how it might help the customer. Previewing can lead to advanced, pre-orders that can help with cashflow when you\u2019re in a product development phase.<\/p>\n

High-Quality Photos<\/strong> - Don\u2019t have substandard photos. Instead, use the best equipment, lighting and other aspects to make sure that your products standout on pictures.<\/p>\n

Develop A Style<\/strong> - Create a style for product pictures on Instagram for your brand. This signature style should make it so your customers can recognise your store, just from the picture.<\/p>\n

Run Contests<\/strong> - Gamification is a great way to engage audiences. Customers like to play a game, whether it\u2019s sharing for a chance to win, or taking a photo of themselves using your products, gamification and contests help you build a community around your brand and improve the number of sales you can get on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram is one of the top social media channels available. And for those with very visual products, like fashion and artwork, adding Instagram as a sales channel can be very\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover how to seamlessly add Shopify's Buy Button to Instagram and transform your profile into a sales powerhouse. Learn the steps to ...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-2589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[1161]}],"conclusion":"

Conclusion: How To Add Shopify Buy Button To Instagram<\/h2>\r\nDon\u2019t forget you can also use number Shopify apps to help you manage your Instagram, any blog post on your website and other social media channels. This includes having better information for sales and adding buy buttons Shopify websites need to be successful.\r\n\r\nAdditionally, you can leverage page builders to create visually appealing and user-friendly product pages, and incorporate HTML code snippets from Shopify to further customize your online store.","repeater":null,"filter":false,"attach_to_post":[4679],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow To Add Shopify Buy Button To Instagram 2026<\/title>\n<meta name=\"description\" content=\"Discover how to seamlessly add Shopify's Buy Button to Instagram and transform your profile into a sales powerhouse. 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