Delete contacts unresponsive to re-engagement campaigns to maintain a cost-effective, high-ROI email list.<\/div><\/div><\/div>\n
Why Is It Important to Clean Your Email Marketing List?<\/h2>\n
When you have a large email marketing list, sending content to these people periodically is going to be expensive. However, not everyone is going to open your emails. In fact, most people won\u2019t. The best open rates within e-commerce are only at 30-35%. While these are the same contacts all the time, some contacts on your list just aren\u2019t engaging with your content.<\/p>\n
Getting rid of these people who aren\u2019t engaged with your content can help reduce costs for your campaigns, earning you more profit and higher ROIs. Reallocating your efforts to attract more traffic to your site can further enhance your overall marketing strategy. In addition, if you\u2019re sending out lots of mail that is bouncing, this can harm your email server\u2019s reputation. Therefore, regularly cleaning your list is very important, which is why GetResponse has it built into their email marketing software that integrates with Shopify.<\/p>\n
How to Clean Your List<\/h2>\n
Here is a quick guide to how you can clean your email marketing list if you\u2019d like to do it yourself instead of using an integration like GetResponse.<\/p>\n
Step 1 - Identify Those Contacts That Bounce<\/h3>\n
The first thing to do is to identify the contacts on your list that haven\u2019t received your emails. There are two types of bouncing (when the email is rejected) when it comes to email marketing: hard and soft. All hard bouncing should be removed immediately, these email addresses either no longer exist or the email server blocked your emails.<\/p>\n
Soft bounces are typically a temporary block; possibly from an email account being stuffed or a problem within the contact\u2019s server. This can be overcome in time, but not always. If the contact has soft bounced for three-six months consistently, then the mailbox isn\u2019t in use.<\/p>\n
Step 2 - Send Out Re-engagement Campaigns<\/h3>\n
Next, you can send all other non-responses a re-engagement campaign. This is where you give those who haven\u2019t opened an email within the last three months a special email enticing them back. You can include a coupon or discount code for participating to encourage them to come back.<\/p>\n
A re-engagement campaign can consist of between one and three emails.<\/p>\n
Step 3 - Remove Old Contacts<\/h3>\n
Anyone who doesn\u2019t respond to your re-engagement campaign should be deleted off the mailing list. While it is sad to lose contacts, at the same time, it is important to only send emails to those who are useful contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Email marketing is one of the most profitable ways that you can market your Shopify store. For every $1 that you spend on email marketing, you can often find returns\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Clean Your Email Marketing List for Better Shopify Profits [year]","_yoast_wpseo_metadesc":"Discover how to clean your email marketing list for better Shopify profits. Learn effective strategies for a more profitable email list...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-3016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing"},"acf":{"breadcrumbs":[{"postpage":[29974]}],"conclusion":"
Conclusion: How to Clean Your Email Marketing List for Better Shopify Profits<\/h2>\r\nRegularly checking your email marketing list for old contacts and those not responding anymore is important. Removing them prevents excessive costs on your email marketing which aren\u2019t valuable.\r\n\r\nAt the same time, you can avoid losing too many contacts by, at first, properly segmenting your email marketing list and secondly by using a re-engagement campaign to bring those who don\u2019t respond back to keeping in contact with you.\r\n\r\nClean your emails with help from GetResponse if you'd like to streamline the process.","repeater":null,"filter":false,"attach_to_post":[430],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nClean Your Email Marketing List for Better Shopify Profits 2026<\/title>\n<meta name=\"description\" content=\"Discover how to clean your email marketing list for better Shopify profits. 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