{"id":3402,"date":"2020-11-21T23:52:40","date_gmt":"2020-11-21T23:52:40","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=3402"},"modified":"2026-03-25T09:49:55","modified_gmt":"2026-03-25T09:49:55","slug":"adjust-contrast-brightness-white-balance-image-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/adjust-contrast-brightness-white-balance-image-on-shopify\/","title":{"rendered":"How to Adjust the Contrast, Brightness and White Balance of an Image on Shopify"},"content":{"rendered":"

Images are an important part of marketing on your Shopify website. Without good images, customers won\u2019t want to buy your products, subscribe to your mailing lists or stay on your website any longer. Therefore, you can lose out on sales, revenue, and profits in both the short and long term.<\/p>\n

Luckily, as well as using Shopify apps like PixPix, there are image customization options within the Shopify system. These can help you adjust your images to make them more professional and better for your brand. You can also add a GIF or a video to make your product pages more engaging.<\/p>\n

Using the inbuilt functions you can crop, resize, enhance, change image orientation, or even add text\/colors to an image. In this article, we will be looking at how you can adjust the contrast, brightness and white balance of an image that is loaded on your Shopify store.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Log into Shopify and navigate to \u2018Files\u2019 to select the image you want to edit.<\/div><\/div>
2<\/div>
Use the \u2018Edit\u2019 option in the image editor to access brightness, contrast, highlights, and shadows adjustments.<\/div><\/div>
3<\/div>
Adjust brightness, contrast, highlights, and shadows using sliders for optimal image quality, then save changes.<\/div><\/div><\/div>\n

Step 1 - Login<\/h2>\n

The first step is to ensure that you\u2019re logged into your Shopify store.<\/p>\n

Step 2 - Files<\/h2>\n

Now go to your website\u2019s \u2018Files\u2019 page and click on the image that you would like to make adjustments to.<\/p>\n

Step 3 - Lighting<\/h2>\n

A new box will appear on the screen. You need to click on the \u2018Edit\u2019 option to see the image editor dialogue box. From there, you can click on the \u2018Lighting\u2019 option that will give you the choices that you can have on your website.<\/p>\n

Step 4 - Options<\/h2>\n

Now you can choose the options that you would like to adjust the image for. There are four main options here, they are as follows:<\/p>\n

Brightness<\/strong>: Can change the intensity of the light in the image.
\nContrast<\/strong>: Needed if you would like to change the differences between the darkest and lightest areas of the image.
\nHighlights<\/strong>: Change the brightest part of the image to make something more pronounced.
\nShadows<\/strong>: Changes the darkest part of the image to hide something.<\/p>\n

Step 5 - Adjustment<\/h2>\n

Each of the options mentioned above has a slider. You can drag the slider along to find the perfect image, or just click on the position on the slider. This will adjust the image and you can see a preview.<\/p>\n

Step 6 - Apply<\/h2>\n

When you\u2019ve finished editing the image, you can click on the \u2018Apply\u2019 to apply the adjusted light levels to your image.<\/p>\n

Step 7 - Save<\/h2>\n

You can then click on the \u2018Save\u2019 option to complete the process. Try other photo modifications using other Shopify customization and design<\/a> options.<\/p>\n","protected":false},"excerpt":{"rendered":"

Images are an important part of marketing on your Shopify website. Without good images, customers won\u2019t want to buy your products, subscribe to your mailing lists or stay on your\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Adjust Contrast, Brightness, White Balance Image on Shopify [year]","_yoast_wpseo_metadesc":"Discover how to adjust the contrast, brightness, and white balance of an image on Shopify. Learn the steps to enhance your product visuals...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-3402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[46843]}],"conclusion":"

Conclusion: How to Adjust the Contrast, Brightness, and White Balance of an Image on Shopify<\/h2>\r\nWhen it comes to selling online, images play an important role. They tell customers more about the product, idea, and content than any number of words can. They can also be processed by the brain much faster than a length of text. Therefore, you have to ensure that your images are of a high enough quality for your customers.\r\n\r\nYour font choices and font size matter as well, as they can impact the readability and overall aesthetic of your product pages. You can use the inbuilt image editor on Shopify, or you can use an app like PixPix. Depending on your store setup, one option may be more suitable than the other. Either option is great for your store and should help you wow customers.","repeater":null,"filter":false,"attach_to_post":"","author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nAdjust Contrast, Brightness, White Balance Image on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover how to adjust the contrast, brightness, and white balance of an image on Shopify. 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