Long-tail keywords, though less searched, face lower competition and are ideal for content marketing.<\/div><\/div><\/div>\n
The Problems with Choosing Keywords<\/h2>\n
There are several problems with choosing keywords. One is that many eCommerce keywords that are perfect to describe your product are taken up by competitors. You might find, for instance, that the competition for certain keywords is too challenging. For instance, girl dresses has a competition rating of 76\/100, which means there is little chance a new domain could rank for the keyword as well.<\/p>\n
Another concern is that you might find that no-one is using the search term that you\u2019re trying to target. \u2018Girl dresses yellow\u2019 for instance has 5,400 searches per month but \u2018girl dresses\u2019 has 90,000 searches per month.<\/p>\n
The more people that search for a keyword, the more traffic you will get.<\/p>\n
Therefore, the golden keywords are those that have a high search volume but a low competition rating. This can be very challenging as there aren\u2019t as many as you might think. And you might need to think differently for your website\u2019s products and your other content.<\/p>\n
The Two Types of Keywords<\/h2>\n
There are two types of keywords you need. One is for products. These are keywords that describe the product. Using generic keywords is often not great, but you might want to be more specific. For instance, using the keywords \u2018girls dresses yellow\u2019 is a better keyword to target than \u2018girl dresses\u2019.<\/p>\n
You might also want to add keywords in specific designer or brand names into your product descriptions. This is because people typically search for these as well. These keywords are typically shorter and more precise.<\/p>\n
Another keyword type is the long-tailed keywords. This is where keywords are longer than the traditional 1-3 words and are typically 5-7. For instance, you might want to have keywords like \u2018girls dresses for school dances\u2019 or \u2018girls dresses for wedding parties\u2019. Longer keywords tend to have fewer searches, but tend to have less competition.<\/p>\n
These types of keywords are excellent for articles or longer pieces that are designed to entice audiences to read and then go shopping. Often it is those who are looking to solve a problem who want to read this content.<\/p>\n
Finding Keywords<\/h2>\n
There are different ways to find keywords for your store. The first is to use a paid service like Uber Suggests. However, these paid services can sometimes be confusing, and they don\u2019t always offer the suggestions that can help you compare your store to that of your competitors.<\/p>\n
Therefore, you might want to use something that is designed for Shopify. This includes several apps that can help with keywords and competitor monitoring.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you want to rank high on Google, then there are several factors that you need to consider. For one, you will need to ensure that you\u2019ve got a fast\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover how to target the right keywords on Shopify with effective strategies. Learn to outsmart competitors and boost traffic...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-3556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing"},"acf":{"breadcrumbs":[{"postpage":[29894]}],"conclusion":"
Conclusion: How to Target the Right Keywords on Shopify<\/h2>\r\nWhen it comes to ranking on Google or other search engines, you need to choose the best keywords. You might already know what keywords might work best. But sometimes, using the help of an SEO app can make your task a lot easier and more successful.","repeater":null,"filter":false,"attach_to_post":[276],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Target the Right Keywords on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover how to target the right keywords on Shopify with effective strategies. 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