{"id":3564,"date":"2020-12-22T13:18:32","date_gmt":"2020-12-22T13:18:32","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=3564"},"modified":"2026-03-31T08:11:43","modified_gmt":"2026-03-31T08:11:43","slug":"how-to-link-an-external-page-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-link-an-external-page-on-shopify\/","title":{"rendered":"How to Link an External Page on Shopify"},"content":{"rendered":"

Linking is an important part of SEO. The better your links, the higher you can rank. While most shop owners and website owners concentrate on the links inbound to the website, Google and other search engines are also concerned about the outbound links.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Log into your Shopify store to begin adding external links to your site\u2019s navigation.<\/div><\/div>
2<\/div>
In the Shopify admin, select \u2018Online Store\u2019, then \u2018Navigation\u2019 to access and edit your store\u2019s menus.<\/div><\/div>
3<\/div>
Add a new menu item or edit an existing one to include the external link, ensuring the URL is accurate.<\/div><\/div><\/div>\n

Why are Outbound Links Important?<\/h2>\n

An outbound link is a link from your website to another website.<\/p>\n

Google is concerned about the user\u2019s experience and they know that content is king. However, Google also would like the internet to be more connected and that sites reference other content to make points. Therefore, they like you to link out from content. For some of this content, this could be other pages on your website (internal links). However, Google and other search engines would also like to see you linking to external pages.<\/p>\n

Therefore, you should be linking out at least once on each page.<\/p>\n

However, you might also want to link to another site, like an external blog or an international site within a menu. This article deals with this.<\/p>\n

External links can provide valuable information to your customers about various aspects of e-commerce.<\/p>\n

For example, you might link to Shopify\u2019s official guide on how their shipping system works, which can be helpful for customers who want to understand the logistics behind your store\u2019s operations. This is especially useful if you utilize Shopify\u2019s advanced shipping features or integrations.<\/p>\n

Why Link in a Menu?<\/h2>\n

Sometimes, it is better to make a link to another website, external blog or a different version within a menu because there are no other suitable places for it. You also might want the link to appear on every page.<\/p>\n

There are many different links that you can add to your website\u2019s menu. For instance, you can add links to social media accounts, external blogs, other versions of your store, other stores you control, etc. These links don\u2019t always count towards your external link count, but they can make navigation between different sites easier for customers.<\/p>\n

You can also use external links to efficiently arrange products across multiple storefronts. For example, you might link to a separate clearance site, a specialized product category on another platform, or even a partner store with complementary products. Use other customization set ups<\/a> to do more here.<\/p>\n

Step 1 - Login to Shopify<\/h2>\n

First thing you need to do is to login to your Shopify store.<\/p>\n

Step 2 - Go to \u201cOnline Store\u201d and then \u201cNavigation\u201d<\/h2>\n

From your Shopify admin page, you can then select the \u2018Online Store\u2019 and then choose the \u2018Navigation\u2019 option. This will take you to the menu lists that are on your store.<\/p>\n

Step 3 - Find Your Menu<\/h2>\n

Find the menu that you would like to add the link to. Your store might have several menus, so be sure that you\u2019re choosing the right menu for you.<\/p>\n

Step 4 - Add Menu Item<\/h2>\n

Now you can now choose to add a menu item or change an existing item to edit. From there you can type in the link name, this could be something like Blog, UK store, EU Store or Facebook into the \u2018Name\u2019 section.<\/p>\n

Step 5 - Paste Link<\/h2>\n

Now you can copy and paste the link that you would like the menu item to connect to. Be sure that this is accurate. An inaccurate copy and paste action will result in a 404 error. Once you\u2019ve completed this you can click on the \u2018Save\u2019 option to complete the process.<\/p>\n","protected":false},"excerpt":{"rendered":"

Linking is an important part of SEO. The better your links, the higher you can rank. While most shop owners and website owners concentrate on the links inbound to the\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Discover how to link an external page on Shopify with easy steps. Learn the importance of outbound links for SEO. Most people overlooked...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-3564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[46843]}],"conclusion":"

Conclusion: How to Link an External Page on Shopify<\/h2>\r\nLinking to an external page on Shopify can be done on a page or through a menu item. On a page it\u2019s really easy, however, if you want to link to an external blog, social media account or international store page on the menu bar, then use the instructions above.\r\n\r\nBy linking an external page in Shopify, you can effectively arrange products, manage business operations, and provide valuable information about how Shopify works for your store. For more options to manage international stores, you can also use some apps, like this one.","repeater":null,"filter":false,"attach_to_post":[276],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Link an External Page on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Discover how to link an external page on Shopify with easy steps. Learn the importance of outbound links for SEO. 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