The Shopify Grow plan costs $79 per month on an annual billing cycle, or $105 per month if you pay monthly. It sits between Basic ($39\/month annual) and Advanced ($299\/month annual) in Shopify\u2019s pricing lineup, and it\u2019s built for store owners who are past the startup phase and selling consistently.<\/p>\n
If you\u2019re doing a few thousand dollars a month in revenue, Basic\u2019s higher transaction fees and limited staff accounts start working against you. The Grow plan fixes both of those problems - and adds reporting tools that actually help you make better decisions about inventory, marketing, and growth.<\/p>\n
This review covers exactly what the Shopify Grow plan includes, how much revenue you need before the upgrade pays for itself, and when it\u2019s time to move past Grow to something bigger. We\u2019ll also compare it directly to Basic so you can see what changes at each price point.<\/p>\n
Shopify Grow - formerly just called \u201cShopify\u201d before the 2023 rebrand - is the mid-tier plan in Shopify\u2019s current lineup. It targets small to midsize stores that are selling regularly and need better data, lower processing fees, and more team access.<\/p>\n
Here\u2019s what the Grow plan includes:<\/p>\n
The pricing breaks down like this:<\/p>\n
That $26\/month difference adds up to $312 per year, so annual billing is worth it if you\u2019re committed to selling on Shopify for at least the next 12 months.<\/p>\n
The jump from Basic to Grow isn\u2019t just about paying more - it changes how your store operates day to day. Here\u2019s a direct comparison of the features that matter most:<\/p>\n
Staff accounts:<\/strong> Basic gives you 2 staff logins. Grow gives you 5. If you work with a virtual assistant, a fulfillment person, or a marketing freelancer, you\u2019ll hit Basic\u2019s limit fast.<\/p>\n Credit card processing fees:<\/strong> This is the biggest financial difference. Basic charges 2.9% + 30 cents per online transaction. Grow drops that to 1.9% + 30 cents. On a $50 order, that\u2019s a difference of 50 cents. Across hundreds of orders per month, it adds up quickly.<\/p>\n Reporting:<\/strong> Basic gives you overview dashboards - total sales, sessions, returning customer rate. Grow adds standard reports that let you break down performance by product, channel, traffic source, and time period. You can see which products sell best on weekdays vs. weekends, or which marketing channel drives the most repeat buyers.<\/p>\n In-person selling:<\/strong> Both plans include Shopify POS Lite, but Grow\u2019s lower in-person card rate (2.6% + 10 cents vs. 2.7% + 10 cents on Basic) saves a bit if you sell at markets or events.<\/p>\n International selling:<\/strong> Both plans support international domains and currency conversion, but Grow adds duties and import tax calculation, which matters if you ship internationally.<\/p>\n Shipping:<\/strong> Both plans offer Shopify Shipping discounts, but Grow includes slightly better carrier rates and insurance options.<\/p>\n The math on upgrading from Basic to Grow is straightforward. The only question is how much revenue you need before the lower fees cover the higher plan cost.<\/p>\n Let\u2019s run the numbers at three revenue levels:<\/p>\n At $3,000\/month in sales:<\/strong><\/p>\n At $5,000\/month in sales:<\/strong><\/p>\n At $10,000\/month in sales:<\/strong><\/p>\n The breakeven point lands right around $4,000\/month in revenue<\/strong>. Below that, Basic usually makes more financial sense. Above it, you\u2019re leaving money on the table by not upgrading.<\/p>\n Best times to make the switch:<\/p>\n The Grow plan fits a specific type of store owner - someone who\u2019s past the testing phase and actively building a business. Here\u2019s who gets the most value from it:<\/p>\n Here\u2019s a real-world example: a vintage streetwear shop doing about $7,500\/month across Shopify and Instagram. They use 3 of their 5 staff accounts (owner, fulfillment, and marketing), they check reports weekly to track best-selling items, and they use POS to sell at local markets on weekends. They save over $60\/month in fees alone compared to Basic - and the reporting data helped them cut underperforming ad spend by identifying which products actually drive repeat purchases.<\/p>\n At a certain point, Grow starts feeling too small. The 5-staff cap, the lack of custom reports, and the absence of third-party shipping rates all become real limitations.<\/p>\n Here are the signs it\u2019s time to move to Shopify Advanced:<\/p>\n Real example: a handmade beauty brand doing $35,000\/month made the switch from Grow to Advanced because their fulfillment team had outgrown the 5-user limit, they needed detailed reporting on returns and customer lifetime value, and they were shipping globally and needed live carrier rates at checkout. The upgrade cost more per month, but the operational improvements and fee savings at their volume made it worth every dollar.<\/p>\n Not sure how much you\u2019d save by switching plans? Use the calculator below to plug in your monthly revenue and see exactly how fees compare between Basic, Grow, and Advanced.<\/p>\n\tReal-World Example: When the Upgrade Pays for Itself<\/h2>\n
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Who the Shopify Grow Plan Is Best For<\/h2>\n
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When You\u2019ve Outgrown the Shopify Grow Plan<\/h2>\n
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Pros and Cons of the Shopify Grow Plan<\/h2>\n
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Try Our Shopify Transaction Fee Calculator<\/h2>\n