Finalize by setting up conversion tracking in Bing to monitor customer behaviors and purchases.<\/div><\/div><\/div>\n
Step 1 - Bing<\/h2>\n
The first step is to log into your Bing Ads account using your Bing credentials.<\/p>\n
Step 2 - UET Tag<\/h2>\n
Now you need to find your UET tag and then copy it. You might want to paste it into a text document for future reference or so you don\u2019t lose it. Alternatively, you can keep it in a spreadsheet along with any Google conversion codes you might have.<\/p>\n
Step 3 - Shopify Login<\/h2>\n
Now you need to go to your Shopify account and log into your store using your Shopify credentials.<\/p>\n
Step 4 - Themes<\/h2>\n
From your main admin area, go to the \u2018Online Store\u2019 and then \u2018Themes\u2019. Select the current theme that you are using (if more than one is installed on your website).<\/p>\n
Step 5 - Actions<\/h2>\n
Select the \u2018Actions\u2019 dropdown menu and then find the option that reads \u2018Edit Code\u2019. Select this option to be taken through to the liquid files for your theme.<\/p>\n
Step 6 - Head Section<\/h2>\n
Now you need to open the theme.liquid file and find the Header section within the code.<\/p>\n
Step 7 - Add UET Tag<\/h2>\n
Now you can paste (or enter) the UET tag that you copied from Bing into your Header section within the file. It can go anywhere within the Header section, as long as it isn\u2019t positioned part way through another entry.<\/p>\n
Once you\u2019ve entered the UET code, you can then save the changes and exit the page.<\/p>\n
Step 8 - Checkout<\/h2>\n
Now you need to go to your \u2018Settings\u2019 options from the left-hand menu and then select the \u2018Checkout\u2019 option.<\/p>\n
Step 9 - Additional Scripts<\/h2>\n
Find the section that reads \u2018Additional Scripts\u2019 and then paste the UET tag into this area. Save before you exit to ensure it is ready.<\/p>\n
Step 10 - Set up Conversion Tracking in Bing<\/h2>\n
Now you can go back to conversion tracking in Bing and set up the required tracking you want. With the changes, you\u2019ve made, including Google Ads tracking, you can track all kinds of behaviors from your customers including when customers land on certain pages, go to the checkout and complete the purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google isn\u2019t the only place where you might want to advertise. Bing has 6.88% market share in the US and just over 6% across the world. This makes it the\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Learn how to setup Bing Ads conversion tracking on Shopify with easy steps. Discover the secret to boosting your sales now...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-4140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing"},"acf":{"breadcrumbs":[{"postpage":[29894]}],"conclusion":"
Conclusion: How to Set Up Bing Ads Conversion Tracking on Shopify<\/h2>\r\nIt might only have a 6% market share, but Bing still does more than 210 million searches per day. Therefore, you really want to market on that platform, especially as other brands don\u2019t always use that and therefore you can sometimes get better deals on there. Use the above help to get tracking codes for Bing installed on your Shopify store.","repeater":null,"filter":false,"attach_to_post":[1625],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Set Up Bing Ads Conversion Tracking on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Learn how to setup Bing Ads conversion tracking on Shopify with easy steps. 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