{"id":4142,"date":"2021-02-24T14:00:35","date_gmt":"2021-02-24T14:00:35","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=4142"},"modified":"2025-12-23T10:42:16","modified_gmt":"2025-12-23T10:42:16","slug":"how-to-add-google-ads-tracking-to-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-add-google-ads-tracking-to-shopify\/","title":{"rendered":"How to Add Google Ads Tracking to Shopify"},"content":{"rendered":"

If you advertise on Google, then you will want to make sure that you\u2019re getting the most money for your investment. This means that you will want to add Google Ads tracking to your Shopify store, which can be enhanced with on-page optimization. This is an advanced lesson and you should have at least some knowledge of HTML and editing code on Shopify.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Create a Google Ads conversion action to track purchases and assess ad effectiveness on your Shopify store.<\/div><\/div>
2<\/div>
Implement the global site tag and event snippet in Shopify for detailed tracking of conversions and sales.<\/div><\/div>
3<\/div>
Precise tracking and suitable attribution models are vital for grasping ad effectiveness and reaching ROAS targets.<\/div><\/div><\/div>\n

Step 1 - Create a Conversion Action in Google Ads<\/h2>\n

The first step is to create a conversion action within the Google Ads framework. There are many different kinds of conversion actions, with tracking purchases being the most common. This one will enable you to see how effective your ads are at generating sales on your store.<\/p>\n

To track purchases, go to the Google Ads and then create the conversion action and set the category to Purchase\/Sale and then value to \u2018Use different values for each conversion.\u2019<\/p>\n

When you\u2019re done creating your conversion actions, click \u2018Create and Continue\u2019.<\/p>\n

Step 2 - Install Global Site Tag<\/h2>\n

After you\u2019ve done this, you can install the global site tag on your Shopify theme code.<\/p>\n

To do this you need to get the generated code that is dependent on several factors. You can get this from your Google ads account.<\/p>\n

Step 3 - Shopify Log In<\/h2>\n

Now you need to go to your Shopify website and log into the store\u2019s backend.<\/p>\n

Step 4 - Online Store<\/h2>\n

Now click on the \u2018Online Store\u2019 option and then find the theme that you\u2019re using in the \u2018Themes\u2019 section. Click on the \u2018Actions\u2019 and then \u2018Edit code\u2019. Find and open your theme.liquid file.<\/p>\n

Step 5 - Install Global Site Tag<\/h2>\n

If this is the first time that you\u2019ve added the global site tag to your website, then ensure that you paste and copy the global site tag somewhere within the header tags. This will apply the tag and the tracking to every page on your website. If you\u2019re editing a code, then find the old code and replace it as Google suggests.<\/p>\n

Step 6 - Save<\/h2>\n

Once complete, save your changes.<\/p>\n

Step 7 - Install Event Snippet<\/h2>\n

Now you need to add the event snippet to your checkout page. To do this you need to copy the event snippet code from Google Ads page under the \u2018Event Snippet\u2019 section and select the option for \u2018Page Load\u2019.<\/p>\n

Within your Shopify store go to the \u2018Settings\u2019 and then \u2018Checkout\u2019 option. In the \u2018Order Processing\u2019 section find the additional scripts text box and paste the event snippet from Google. You should also add the global site tag above the event snippet.<\/p>\n

You also need to add these two lines of code above and below extra snippets.<\/p>\n

On the line before the snippet, paste {% if first_time_accessed %}.
\nOn the line after the snippet, paste {% endif %}.<\/p>\n

The default currency used by Google is USD. If you need to replace this, you can use this code with some customization for your website\u2019s need.<\/p>\n

{% if first_time_accessed %}\r\n\r\n