{"id":49147,"date":"2026-06-11T09:12:32","date_gmt":"2026-06-11T09:12:32","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/taste-shopify-theme-review\/"},"modified":"2026-09-30T11:07:58","modified_gmt":"2026-09-30T11:07:58","slug":"taste-shopify-theme-review","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/taste-shopify-theme-review\/","title":{"rendered":"Taste Shopify Theme Review 2026"},"content":{"rendered":"<p>Taste is one of Shopify\u2019s free in-house themes, aimed at food and drink brands plus specialty merchants who want bold typography and high-contrast layouts. The verdict upfront: Taste works for food and beverage startups with strong product photography and a small catalog, but its 54 percent positive rating on the Shopify Theme Store is well below other Shopify-developed themes. For most stores, Dawn is the better free choice. This review covers exactly when Taste is worth the install and when to pass.<\/p>\n<div class=\"key-takeaways\">\n<div class=\"takeaways-title h2\">Key Takeaways<\/div>\n<div class=\"takeaway-item\">\n<div class=\"takeaway-number\">1<\/div>\n<div class=\"takeaway-text\">Taste is free, OS 2.0, and developed by Shopify, with one preset focused on bold food and beverage branding.<\/div>\n<\/div>\n<div class=\"takeaway-item\">\n<div class=\"takeaway-number\">2<\/div>\n<div class=\"takeaway-text\">The Shopify Theme Store rating is 54 percent positive across 13 reviews, the lowest among current Shopify-developed free themes.<\/div>\n<\/div>\n<div class=\"takeaway-item\">\n<div class=\"takeaway-number\">3<\/div>\n<div class=\"takeaway-text\">Strengths: industrial typography, lookbooks, ingredient and nutrition sections, color swatches built in.<\/div>\n<\/div>\n<div class=\"takeaway-item\">\n<div class=\"takeaway-number\">4<\/div>\n<div class=\"takeaway-text\">Weaknesses: limited sections vs Dawn, narrow visual identity, no real customization for non-food niches.<\/div>\n<\/div>\n<div class=\"takeaway-item\">\n<div class=\"takeaway-number\">5<\/div>\n<div class=\"takeaway-text\">A strong fit for food and drink startups with under 50 SKUs and strong photography. Skip if you sell apparel, electronics, or run a 200+ SKU catalog.<\/div>\n<\/div>\n<\/div>\n<h2>What is the Taste Shopify theme?<\/h2>\n<p>Taste is a free Online Store 2.0 theme published by Shopify in late 2022. It runs on the same theme architecture as Dawn (Shopify\u2019s flagship free theme) but with a distinct design preset built around bold headlines, thin strokes, industrial fonts, and a high-contrast color palette. As of June 2026, Taste powers around 23,000 live stores according to BuiltWith data.<\/p>\n<p>The theme ships with one design preset called Taste. Unlike Concept (which includes both Harmony and Inova presets), there\u2019s only one visual style to start from. You can customize colors, typography, and section layouts through the standard OS 2.0 editor.<\/p>\n<p>Adoption is modest, as you would expect from a niche free theme. The stats below show where Taste sits in our dataset and how its stores compare.<\/p>\n<div class=\"live-stats adoption-block adoption-glance\" data-kind=\"entity-stats\">\n<div class=\"adoption-glance-grid\">\n<div class=\"adoption-glance-card\">\n<div class=\"adoption-glance-value\">0.3%<\/div>\n<div class=\"adoption-glance-label\">Share of stores in our dataset<\/div>\n<\/div>\n<div class=\"adoption-glance-card\">\n<div class=\"adoption-glance-value\">4.5<\/div>\n<div class=\"adoption-glance-label\">Avg apps on their stores<\/div>\n<\/div>\n<\/div>\n<p class=\"adoption-footer\">Based on Shopify stores in our dataset \u00b7 Last updated September 29, 2026.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Dataset\",\"name\":\"Taste usage statistics on Shopify\",\"description\":\"Usage data for Taste across the Shopify stores in our dataset of 3.5 million stores.\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Shopify Theme Detector\",\"url\":\"https:\/\/shopthemedetector.com\/\"},\"dateModified\":\"2026-09-29T11:56:44+00:00\",\"license\":\"https:\/\/shopthemedetector.com\/how-we-measure\",\"isAccessibleForFree\":true,\"variableMeasured\":[{\"@type\":\"PropertyValue\",\"name\":\"Share of Shopify stores in our dataset\",\"value\":0.27,\"unitText\":\"percent\"},{\"@type\":\"PropertyValue\",\"name\":\"Average apps installed per store\",\"value\":4.5}]}<\/script>\n<\/div>\n<p>For the full picture, see our <a href=\"https:\/\/shopthemedetector.com\/shopify-themes\/taste\">Taste usage statistics<\/a>, updated daily from live Shopify stores.<\/p>\n<h2>Taste design and layout<\/h2>\n<p>Taste leans hard into bold branding. The default homepage uses oversized headlines, narrow body text, and a contrasty color palette that defaults to white-on-black or black-on-white blocks. Section dividers are sharp rather than gradient, and the typography pairs an industrial sans-serif (something close to a condensed grotesque) with a thin secondary font for body copy.<\/p>\n<p>The design works when your products carry their own visual weight: hot sauce bottles with strong label design, craft chocolate bars, indie coffee, jewelry with bold materials. It does not work when products need soft, lifestyle staging or when you\u2019re selling commodity items where the design needs to do the heavy lifting. Apparel especially feels miscast in Taste\u2019s grid layouts.<\/p>\n<p>One specific quirk: Taste handles product image grids with larger-than-default cards, which is great for hero products but creates excess scrolling on collection pages with more than about 50 SKUs. Tested against Dawn on the same product data, Taste\u2019s collection pages feel sparser and require more swipes on mobile.<\/p>\n<h2>Architecture: how Taste compares to Dawn under the hood<\/h2>\n<p>Most reviews treat Taste and Dawn as separate themes. They aren\u2019t, really. Taste ships from the same Shopify Online Store 2.0 codebase as Dawn: the same Liquid section structure, the same JSON template format, the same theme settings schema in most places. What differs is the section library, the default settings, and the visual preset. If you know how to edit Dawn, you already know how to edit Taste.<\/p>\n<p>That matters for two reasons. First, any Liquid tutorial, third-party section, or developer hire that targets Dawn will also work on Taste with minor adjustments. Second, the performance ceiling is the same; Taste won\u2019t be meaningfully faster or slower than Dawn on the same content. The differences you see in PageSpeed are driven by image weights and app scripts, not the theme code itself.<\/p>\n<p>The practical takeaway: think of Taste as Dawn with a food-and-drink design preset plus three niche sections (ingredients, nutrition, per-product FAQs). If those niche sections are why you\u2019re looking at Taste, install it. If they aren\u2019t, you\u2019ll get more flexibility from Dawn with custom CSS.<\/p>\n<h2>Taste features<\/h2>\n<h3>Mega menu and sticky header<\/h3>\n<p>Taste includes both, with the same OS 2.0 implementation found in Dawn. The mega menu supports multi-column navigation and image previews, which is enough for most catalogs under 500 SKUs. No promo block embedded in the menu by default.<\/p>\n<h3>Product videos, color swatches, and image galleries<\/h3>\n<p>Standard OS 2.0 implementation across all three. Product pages support up to 50 images, embedded MP4 or Vimeo\/YouTube video, and color swatches that can be tied to product variants. The swatch implementation is metafield-driven, so you need to set up product metafields properly to get it working at scale.<\/p>\n<h3>Specialty sections (ingredients, nutrition, FAQs)<\/h3>\n<p>This is where Taste differentiates from Dawn. It includes built-in sections for ingredient lists, nutritional information panels, and per-product FAQ blocks. Food and supplement brands get these without needing a third-party app, which saves on monthly costs and page weight. The nutrition section in particular formats well on mobile, which most apps fumble.<\/p>\n<h3>Lookbooks, size charts, shipping details<\/h3>\n<p>Taste includes lookbook sections for editorial-style product storytelling, size charts (useful if you have jewelry or apparel-adjacent products), and shipping detail panels per product. The lookbook is the most flexible of the three.<\/p>\n<h3>Enhanced search and filtering<\/h3>\n<p>Taste uses Shopify\u2019s native search and filter system. It does not include AI-powered search or recommendation engines out of the box. For most food and drink stores with under 100 products this is fine. For larger catalogs you\u2019ll need an app like <a href=\"https:\/\/shopthemedetector.com\/shopify-apps\/algolia\">Algolia<\/a> or Searchanise.<\/p>\n<h2>Taste performance and Core Web Vitals<\/h2>\n<p>Taste is built on the same lightweight foundation as Dawn, and it shows in the field data. The cards below use Core Web Vitals from real Chrome visitors on live Taste stores, not a lab test on the demo.<\/p>\n<div class=\"adoption-block\" style=\"overflow-x:auto;\">\n<table style=\"width:100%;border-collapse:collapse;font-size:.95rem;\">\n<thead>\n<tr style=\"text-align:left;border-bottom:2px solid #e3e8ef;\">\n<th style=\"padding:8px 10px;\">Theme<\/th>\n<th style=\"padding:8px 10px;\">CWV pass rate<\/th>\n<th style=\"padding:8px 10px;\">Few apps<\/th>\n<th style=\"padding:8px 10px;\">Median LCP<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #eef1f4;\">\n<th scope=\"row\" style=\"padding:8px 10px;text-align:left;font-weight:700;\">Impulse<\/th>\n<td style=\"padding:8px 10px;\"><strong>78.3%<\/strong><\/td>\n<td style=\"padding:8px 10px;\"><strong>85.6%<\/strong><\/td>\n<td style=\"padding:8px 10px;\">1.6s<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #eef1f4;\">\n<th scope=\"row\" style=\"padding:8px 10px;text-align:left;font-weight:700;\">Taste<\/th>\n<td style=\"padding:8px 10px;\"><strong>77.8%<\/strong><\/td>\n<td style=\"padding:8px 10px;\"><strong>78.7%<\/strong><\/td>\n<td style=\"padding:8px 10px;\">1.4s<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #eef1f4;\">\n<th scope=\"row\" style=\"padding:8px 10px;text-align:left;font-weight:700;\">Dawn<\/th>\n<td style=\"padding:8px 10px;\"><strong>71.1%<\/strong><\/td>\n<td style=\"padding:8px 10px;\"><strong>79.9%<\/strong><\/td>\n<td style=\"padding:8px 10px;\">1.6s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"adoption-footer\">Real-world Chrome UX Report data. \u201cCWV pass rate\u201d is across all real stores; \u201cFew apps\u201d is the same theme on lightly-loaded stores, isolating its own speed from merchant apps. <a href=\"https:\/\/shopthemedetector.com\/how-we-measure\">How we measure<\/a>.<\/p>\n<\/div>\n<p>Real-world performance depends entirely on the apps you install. Most Shopify performance issues come from third-party apps, not the theme itself, and Taste\u2019s clean section structure makes it easier to spot a bloated app via Shopify\u2019s web performance dashboard. Our <a href=\"https:\/\/shopthemedetector.com\/blog\/shopify-theme-slow\/\">guide to diagnosing slow Shopify themes<\/a> covers the audit process if you want to compare Taste to your current install.<\/p>\n<h2>Taste pricing<\/h2>\n<div class=\"adoption-block\" style=\"overflow-x:auto;\">\n<table style=\"width:100%;border-collapse:collapse;font-size:.95rem;\">\n<thead>\n<tr style=\"text-align:left;border-bottom:2px solid #e3e8ef;\">\n<th style=\"padding:8px 10px;\">Theme<\/th>\n<th style=\"padding:8px 10px;\">Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #eef1f4;\">\n<th scope=\"row\" style=\"padding:8px 10px;text-align:left;font-weight:700;\">Taste<\/th>\n<td style=\"padding:8px 10px;\">Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"adoption-footer\">Price read live from the Shopify Theme Store or the developer\u2019s own store, checked automatically and can change.<\/p>\n<\/div>\n<p>Taste is free. No upfront cost, no subscription, no licensing fees, and unlimited use across multiple stores you own. Free updates from Shopify ship through the theme library, the same way Dawn updates work.<\/p>\n<p>The catch with any free theme is the cost of customization. If you want a layout that\u2019s meaningfully different from the default Taste preset, you\u2019ll either need to hire a developer (typically several hundred to a few thousand dollars for moderate customizations) or learn enough Liquid and CSS to do it yourself..<\/p>\n<h2>Taste pros and cons<\/h2>\n<ul>\n<li><strong>Pro:<\/strong> Free, OS 2.0, and developed by Shopify so updates are reliable.<\/li>\n<li><strong>Pro:<\/strong> Built-in sections for ingredients, nutrition, and FAQs save app subscriptions for food brands.<\/li>\n<li><strong>Pro:<\/strong> Strong default typography that works well for bold branding without theme customization.<\/li>\n<li><strong>Pro:<\/strong> Lookbook section is genuinely flexible for editorial-style product storytelling.<\/li>\n<li><strong>Con:<\/strong> 54 percent positive rating on the Shopify Theme Store, below Dawn and other free themes.<\/li>\n<li><strong>Con:<\/strong> Only one preset, so your starting point is locked to the default visual identity.<\/li>\n<li><strong>Con:<\/strong> Sparse collection pages on larger catalogs (50-plus SKUs). Excess scrolling on mobile.<\/li>\n<li><strong>Con:<\/strong> Default high-contrast palette is opinionated and a poor fit outside food, drink, and specialty branding.<\/li>\n<li><strong>Con:<\/strong> No native AI search or recommendation engine. Larger catalogs need an app.<\/li>\n<\/ul>\n<h2>Who should use the Taste Shopify theme?<\/h2>\n<p>Taste is the right pick if you check most of these:<\/p>\n<ul>\n<li>You sell food, drink, supplements, or specialty consumables.<\/li>\n<li>Your catalog is under 50 SKUs.<\/li>\n<li>You have professional product photography (lifestyle or studio-quality).<\/li>\n<li>Your brand identity leans toward bold typography and high contrast (think hot sauce, craft beverages, indie chocolate, niche supplements).<\/li>\n<li>You\u2019re a startup or early-stage brand without budget for a paid theme.<\/li>\n<\/ul>\n<p>Skip Taste if any of these apply:<\/p>\n<ul>\n<li>You sell apparel, electronics, home decor, or jewelry. Use <a href=\"https:\/\/shopthemedetector.com\/blog\/dawn-shopify-theme\/\">Dawn<\/a> instead, or pay for Concept or Impulse.<\/li>\n<li>You have more than 200 SKUs. Taste\u2019s collection layout doesn\u2019t scale.<\/li>\n<li>You want a softer, lifestyle-led aesthetic. Taste\u2019s bold defaults will fight you.<\/li>\n<li>You need conversion-focused features like advanced search, upsells, or quick buy at scale.<\/li>\n<\/ul>\n<h2>Taste vs the alternatives<\/h2>\n<p>For food and drink specifically, the closest free alternative is Dawn with custom CSS for nutrition\/ingredient sections (more work, more flexibility). Paid alternatives in the same niche: <a href=\"https:\/\/shopthemedetector.com\/shopify-themes\/studio\">Studio<\/a> (free, more versatile aesthetic), <a href=\"https:\/\/shopthemedetector.com\/blog\/sense-shopify-theme-review\/\">Sense<\/a> (free, beauty and wellness-leaning), or one of the themes from our <a href=\"https:\/\/shopthemedetector.com\/blog\/best-shopify-food-drink-restaurant-themes\/\">Shopify food, drink, and restaurant themes<\/a> roundup.<\/p>\n<p>If you specifically want a free Shopify theme, our <a href=\"https:\/\/shopthemedetector.com\/blog\/best-dawn-shopify-theme-alternatives\/\">Dawn alternatives guide<\/a> covers the other Shopify-developed free themes (Sense, Studio, Craft, Colorblock, Refresh, Spotlight, Crave, Origin, Publisher, Ride) and which fits which niche.<\/p>\n<p>For a free theme with a bolder, product-first look, see our <a href=\"https:\/\/shopthemedetector.com\/blog\/refresh-shopify-theme-review\/\">Refresh Shopify theme review<\/a>, or our <a href=\"https:\/\/shopthemedetector.com\/blog\/crave-shopify-theme-review\/\">Crave Shopify theme review<\/a> for a playful free theme built for food and drink.<\/p>\n<p>The apps Taste stores install point to the same small, food-focused setup. These are the ones most often detected alongside it in our data:<\/p>\n<div class=\"live-stats adoption-block\" data-kind=\"apps\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"adoption-chart\" viewBox=\"0 0 760 418\" role=\"img\" aria-label=\"Adoption chart\"><defs><linearGradient id=\"adoption-bar-fill\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"0\"><stop offset=\"0%\" stop-color=\"#8fbf68\"\/><stop offset=\"100%\" stop-color=\"#5e8e3e\"\/><\/linearGradient><\/defs><g class=\"adoption-row\" transform=\"translate(0,0)\"><title>Judge.me Product Reviews App: 37.7%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Judge.me Product Reviews App<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">37.7%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,42)\"><title>Klaviyo: 19.0%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Klaviyo<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"215.75828253379\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">19.0%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,84)\"><title>Recharge: 12.6%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Recharge<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"142.70447919428\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">12.6%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,126)\"><title>Loox \u2011 Product Reviews App: 12.0%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Loox \u2011 Product Reviews App<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"135.6713490591\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">12.0%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,168)\"><title>Shopify Inbox: 10.4%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Shopify Inbox<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"118.31539888683\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">10.4%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,210)\"><title>PageFly \u2726 AI Page Builder: 6.8%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">PageFly \u2726 AI Page Builder<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"76.570368407103\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">6.8%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,252)\"><title>Rebuy Personalization Engine: 6.8%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Rebuy Personalization Engine<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"76.570368407103\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">6.8%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,294)\"><title>Instafeed \u2011 Instagram Feed: 5.2%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Instafeed \u2011 Instagram Feed<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"59.100980652001\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">5.2%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,336)\"><title>Yotpo: 4.0%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Yotpo<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"45.26159554731\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">4.0%<\/text><\/g><g class=\"adoption-row\" transform=\"translate(0,378)\"><title>Omnisend Email Marketing & SMS: 4.0%<\/title><text x=\"0\" y=\"21\" class=\"adoption-label\" font-size=\"14\">Omnisend Email Marketing & SMS<\/text><rect x=\"246\" y=\"7\" width=\"428\" height=\"18\" rx=\"4\" fill=\"#f1f5f9\"\/><rect x=\"246\" y=\"7\" width=\"45.26159554731\" height=\"18\" rx=\"4\" fill=\"url(#adoption-bar-fill)\"\/><text x=\"690\" y=\"21\" class=\"adoption-value\" font-size=\"13\">4.0%<\/text><\/g><\/svg><\/p>\n<div class=\"adoption-table-wrap\">\n<table class=\"adoption-table\">\n<thead>\n<tr>\n<th>Rank<\/th>\n<th>App<\/th>\n<th>% of stores<\/th>\n<th>Category<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Judge.me Product Reviews App<\/td>\n<td>37.7%<\/td>\n<td>Product reviews<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Klaviyo<\/td>\n<td>19.0%<\/td>\n<td>Email Marketing<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Recharge<\/td>\n<td>12.6%<\/td>\n<td>Subscriptions<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Loox \u2011 Product Reviews App<\/td>\n<td>12.0%<\/td>\n<td>Product reviews<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Shopify Inbox<\/td>\n<td>10.4%<\/td>\n<td>Support - Other<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>PageFly \u2726 AI Page Builder<\/td>\n<td>6.8%<\/td>\n<td>Page builder<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Rebuy Personalization Engine<\/td>\n<td>6.8%<\/td>\n<td>Checkout - Other<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Instafeed \u2011 Instagram Feed<\/td>\n<td>5.2%<\/td>\n<td>Marketing - Other<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Yotpo<\/td>\n<td>4.0%<\/td>\n<td>Product reviews<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Omnisend Email Marketing & SMS<\/td>\n<td>4.0%<\/td>\n<td>Email Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Dataset\",\"name\":\"Shopify app adoption\",\"description\":\"Apps ranked by store adoption, based on 3.5 million Shopify stores.\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Shopify Theme Detector\",\"url\":\"https:\/\/shopthemedetector.com\/\"},\"dateModified\":\"2026-09-29T11:56:30+00:00\",\"variableMeasured\":\"app adoption (% of 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It is not a general-purpose theme, and the 54 percent Theme Store rating reflects that. If you\u2019re inside the target niche (food, drink, specialty consumables, small catalog, bold photography) Taste is a strong free option that saves you the cost of nutrition, ingredient, and FAQ apps. If you\u2019re outside it, Dawn or a paid theme will serve you better. For the broader Shopify theme picture, see our <a href=\"https:\/\/shopthemedetector.com\/blog\/shopify-theme-reviews-the-complete-guide\/\">complete Shopify theme review guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taste is one of Shopify\u2019s free in-house themes, aimed at food and drink brands plus specialty merchants who want bold typography and high-contrast layouts. 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