{"id":5028,"date":"2021-06-13T15:48:00","date_gmt":"2021-06-13T15:48:00","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=5028"},"modified":"2025-12-23T10:48:34","modified_gmt":"2025-12-23T10:48:34","slug":"word-of-mouth-marketing-to-win-more-shopify-customers","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/","title":{"rendered":"How to Use Word of Mouth Marketing to Win More Shopify Customers"},"content":{"rendered":"

There is often one resource that is often missed off when it comes to gaining new customers on Shopify: your existing customers. These are the people who have experienced your products, liked your branding and enjoyed interacting with you. They\u2019re also the ones who can spread your brand name to others who they know personally. When 81% of consumers trust the opinions of their peers, there is a missed opportunity if you\u2019re not using word of mouth marketing, social media, and digital marketing.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Engage customers with memorable experiences to spark word of mouth promotion.<\/div><\/div>
2<\/div>
Showcase social proof and user-generated content to build trust and influence purchasing decisions.<\/div><\/div>
3<\/div>
Implement strategic referral programs and community building for sustained word of mouth marketing.<\/div><\/div><\/div>\n

What Is Word of Mouth Marketing?<\/h2>\n

Word of mouth marketing is when a customer you have sold to before speaks positively about you to another person. This other person is not a customer but then checks you out. They like what they see and because you\u2019ve sold to a friend and they had a good experience the customer buys from you.<\/p>\n

The cost of word of mouth marketing can be very low. In fact, it can be one of the cheapest options for selling on Shopify with no money being spent at all. However, sometimes you\u2019re going to have to give it a push to make the most of this excellent resource for your brand.<\/p>\n

There are numerous ways that you can improve word of mouth marketing. For instance, you can send your customers an email inviting them to do so. Or use a social sharing app that allows them to publish content on their social profiles advertising your brand with products they\u2019ve bought on your store.<\/p>\n

You can also reward customers. If you use loyalty points, you can use these as a way to gamify the process and improve returns. For instance, you could offer 100 loyalty points for every new family\/friend the customer brings to your store with an additional 100 points when they have five new friends\/family.<\/p>\n

Or you can give away a special gift when they do well. For instance, if a customer introduces a family\/friend that then spends over $100 on your store, they can get a free DVD, pen calendar, etc.<\/p>\n

There are so many options. And you can advertise your schemes on both your website, within sale notification emails and on social media. Therefore, you can improve your site\u2019s reach a lot within a very short period.<\/p>\n

Apps to Help<\/h2>\n

Numerous apps can help you make more of your word of mouth marketing for Shopify. Traffic Boost is one of the best options because it has been designed to help you sell to customers after purchase and encourage them to market your brand to their friends\/family.<\/p>\n

This can include coupons, thank you page information and more. You can also monitor successes with a detailed dashboard, ensuring an effective omnichannel approach.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is often one resource that is often missed off when it comes to gaining new customers on Shopify: your existing customers. These are the people who have experienced your\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Word of Mouth Marketing to Win More Shopify Customers [year]","_yoast_wpseo_metadesc":"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[12],"class_list":{"0":"post-5028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing","7":"tag-wpr"},"acf":{"breadcrumbs":[{"postpage":[29974]}],"conclusion":"

Enhancing Shopify Customer Engagement through Word of Mouth<\/h2>\r\n

Creating Buzzworthy Experiences<\/h3>\r\nTo elevate word of mouth marketing, focus on creating experiences that customers can't help but talk about.\r\n\r\nThis involves more than just offering quality products; it's about crafting memorable interactions at every touchpoint.\r\n\r\nWhether it's through exceptional customer service, engaging online content, or unique product features, make each interaction with your brand something worth sharing.\r\n

Leveraging Social Proof<\/h3>\r\nSocial proof is a powerful tool in word of mouth marketing. Encourage satisfied customers to share their experiences on social media and review platforms.\r\n\r\nThis not only amplifies your brand's reach but also builds trust with potential customers. Showcasing user-generated content, like customer reviews and testimonials, can significantly influence purchasing decisions.\r\n

Empowering Brand Advocates<\/h3>\r\nIdentify and nurture your brand advocates \u2013 customers who are not only loyal but are also enthusiastic about sharing their positive experiences with your brand.\r\n\r\nEngage with them regularly, appreciate their support, and consider offering incentives for referrals. Their genuine endorsements can be more influential than traditional advertising.\r\n

Strategic Approaches to Word of Mouth Marketing on Shopify<\/h2>\r\n

Referral Programs<\/h3>\r\nImplement a referral program that rewards customers for bringing in new business. This not only incentivizes word of mouth promotion but also helps in tracking and measuring its effectiveness.\r\n\r\nOffer discounts, loyalty points, or exclusive access to new products as rewards for successful referrals.\r\n

Community Building<\/h3>\r\nFoster a sense of community around your brand. This can be through social media groups, forums, or local events. Engage with your community regularly and provide them with value beyond just your products.\r\n\r\nA strong community not only supports each other but also becomes a breeding ground for organic word of mouth promotion.\r\n

Monitoring and Adapting<\/h3>\r\nContinuously monitor the impact of your word of mouth marketing efforts. Use analytics to track referrals, social media mentions, and customer feedback.\r\n\r\nAdapt your strategies based on what works best for your audience. Remember, the key to successful word of mouth marketing is being responsive and dynamic.\r\n

Conclusion: How to Use Word of Mouth Marketing to Win More Shopify Customers<\/h2>\r\nWord of mouth marketing allows you to take advantage of a resource that is often forgotten about by eCommerce owners; past customers. Use this strategy to not only retain customers but also build new audiences and make more sales on your Shopify store.","repeater":null,"filter":false,"attach_to_post":[3885],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nWord of Mouth Marketing to Win More Shopify Customers 2026<\/title>\n<meta name=\"description\" content=\"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word of Mouth Marketing to Win More Shopify Customers 2026\" \/>\n<meta property=\"og:description\" content=\"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopify Theme Detector\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-13T15:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T10:48:34+00:00\" \/>\n<meta name=\"author\" content=\"Avi Klein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\"},\"author\":{\"name\":\"Avi Klein\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/person\/92ad6961d93dc3870969e8cc0219d607\"},\"headline\":\"How to Use Word of Mouth Marketing to Win More Shopify Customers\",\"datePublished\":\"2021-06-13T15:48:00+00:00\",\"dateModified\":\"2025-12-23T10:48:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#organization\"},\"keywords\":[\"WPR\"],\"articleSection\":[\"Shopify SEO and Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\",\"name\":\"Word of Mouth Marketing to Win More Shopify Customers 2026\",\"isPartOf\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#website\"},\"datePublished\":\"2021-06-13T15:48:00+00:00\",\"dateModified\":\"2025-12-23T10:48:34+00:00\",\"description\":\"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...\",\"breadcrumb\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shopify Theme Detector\",\"item\":\"https:\/\/shopthemedetector.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to set up a Shopify store in 2026?\",\"item\":\"https:\/\/shopthemedetector.com\/blog\/how-to-set-up-a-shopify-store\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shopify Social Media and Digital Marketing Strategies\",\"item\":\"https:\/\/shopthemedetector.com\/blog\/shopify-social-media-and-digital-marketing-strategies\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Use Word of Mouth Marketing to Win More Shopify Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#website\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/\",\"name\":\"Shopify Theme Detector\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shopthemedetector.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shopthemedetector.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shopthemedetector.com\/#organization\",\"name\":\"Shopify Theme Detector\",\"alternateName\":\"Shopify Theme Detector\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png\",\"contentUrl\":\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png\",\"width\":50,\"height\":48,\"caption\":\"Shopify Theme Detector\"},\"image\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shopthemedetector.com\/about\/#avi-klein\",\"name\":\"Avi Klein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"caption\":\"Avi Klein\"},\"description\":\"Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. 2 time Shopify top affiliate award (2022 + 2024). Read more about our approach to reviewing themes and apps.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kleinavi\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Word of Mouth Marketing to Win More Shopify Customers 2026","description":"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/","og_locale":"en_US","og_type":"article","og_title":"Word of Mouth Marketing to Win More Shopify Customers 2026","og_description":"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...","og_url":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/","og_site_name":"Shopify Theme Detector","article_published_time":"2021-06-13T15:48:00+00:00","article_modified_time":"2025-12-23T10:48:34+00:00","author":"Avi Klein","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#article","isPartOf":{"@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/"},"author":{"name":"Avi Klein","@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/person\/92ad6961d93dc3870969e8cc0219d607"},"headline":"How to Use Word of Mouth Marketing to Win More Shopify Customers","datePublished":"2021-06-13T15:48:00+00:00","dateModified":"2025-12-23T10:48:34+00:00","mainEntityOfPage":{"@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/shopthemedetector.com\/blog\/#organization"},"keywords":["WPR"],"articleSection":["Shopify SEO and Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/","url":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/","name":"Word of Mouth Marketing to Win More Shopify Customers 2026","isPartOf":{"@id":"https:\/\/shopthemedetector.com\/blog\/#website"},"datePublished":"2021-06-13T15:48:00+00:00","dateModified":"2025-12-23T10:48:34+00:00","description":"Discover the secrets of using word of mouth marketing for your Shopify store's success. Learn how to turn customers into brand advocates...","breadcrumb":{"@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shopthemedetector.com\/blog\/word-of-mouth-marketing-to-win-more-shopify-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shopify Theme Detector","item":"https:\/\/shopthemedetector.com"},{"@type":"ListItem","position":2,"name":"How to set up a Shopify store in 2026?","item":"https:\/\/shopthemedetector.com\/blog\/how-to-set-up-a-shopify-store\/"},{"@type":"ListItem","position":3,"name":"Shopify Social Media and Digital Marketing Strategies","item":"https:\/\/shopthemedetector.com\/blog\/shopify-social-media-and-digital-marketing-strategies\/"},{"@type":"ListItem","position":4,"name":"How to Use Word of Mouth Marketing to Win More Shopify Customers"}]},{"@type":"WebSite","@id":"https:\/\/shopthemedetector.com\/blog\/#website","url":"https:\/\/shopthemedetector.com\/blog\/","name":"Shopify Theme Detector","description":"","publisher":{"@id":"https:\/\/shopthemedetector.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopthemedetector.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shopthemedetector.com\/#organization","name":"Shopify Theme Detector","alternateName":"Shopify Theme Detector","url":"https:\/\/shopthemedetector.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png","contentUrl":"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png","width":50,"height":48,"caption":"Shopify Theme Detector"},"image":{"@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shopthemedetector.com\/about\/#avi-klein","name":"Avi Klein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","caption":"Avi Klein"},"description":"Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. 2 time Shopify top affiliate award (2022 + 2024). Read more about our approach to reviewing themes and apps.","sameAs":["https:\/\/www.linkedin.com\/in\/kleinavi\/"]}]}},"_links":{"self":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/5028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/comments?post=5028"}],"version-history":[{"count":7,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/5028\/revisions"}],"predecessor-version":[{"id":39569,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/5028\/revisions\/39569"}],"acf:post":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/3885"}],"wp:attachment":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/media?parent=5028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/categories?post=5028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/tags?post=5028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}