{"id":5071,"date":"2021-07-02T17:20:08","date_gmt":"2021-07-02T17:20:08","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=5071"},"modified":"2025-12-30T09:40:02","modified_gmt":"2025-12-30T09:40:02","slug":"does-font-matter-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/does-font-matter-on-shopify\/","title":{"rendered":"Does Font Size Matter on Shopify?"},"content":{"rendered":"<p>There are numerous different ways that you can improve your website\u2019s conversion rate on Shopify. While looking at the design, speed and other aspects often take precedence and this can have a small impact on the success of a website. However, there are also some other aspects of the design that website owners don\u2019t often consider.<\/p>\n<p>One of those aspects is whether the size of the font matters. Adjusting font size, along with other visual elements like images and videos, can have a significant impact on user experience and conversions.<\/p>\n<div class=\"key-takeaways\"><div class=\"takeaways-title h2\">Key Takeaways<\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">1<\/div><div class=\"takeaway-text\">Smaller font sizes for product prices can create the perception of lower cost, potentially improving conversions.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">2<\/div><div class=\"takeaway-text\">Contrary to popular belief, showcasing prices in a big font is not always the most effective strategy.<\/div><\/div><div class=\"takeaway-item\"><div class=\"takeaway-number\">3<\/div><div class=\"takeaway-text\">Adjusting font size on Shopify involves steps like logging in, theme editing, and typology adjustments.<\/div><\/div><\/div>\n<h2 id=\"row1\">Smaller Size Makes Products Seem Less Expensive<\/h2>\n<p>Research has shown that when you have product prices in a smaller size, it can have an impact on improving conversions. This is because customers can think that the price is less when products are listed at a price in a smaller font.<\/p>\n<p>This is completely against the standard thought that people think of showcasing a price in big font. Therefore, it might completely reshape how you advertise on your website and with leaflets.<\/p>\n<p>Additionally, you can experiment with adjusting contrast, brightness, and white balance of product images to make them more appealing and potentially increase perceived value.<\/p>\n<h2 id=\"row2\">The Font Also Affects Size<\/h2>\n<p>Another study on whether font size matters on your website\u2019s conversion found that it depends on what the font is for the optimal size. For instance, Comic Sans required the pricing to be on size 14 whereas Arial should be on font size 12.<\/p>\n<p>It was also found that when a website had a font of Times New Roman or Arial, they were read faster by the consumer. The speed of the consumer reading might mean that you can improve the experience of the customer when you\u2019re providing them with long articles.<\/p>\n<h2 id=\"row3\">Changing Font Size on Shopify<\/h2>\n<p>To make this a difference on your website, you can make changes to your Shopify theme using the steps below.<\/p>\n<h3 id=\"row4\">Step 1 - Login<\/h3>\n<p>Log into your Shopify admin area using your credentials.<\/p>\n<h3 id=\"row5\">Step 2 - Shopify Theme Edit<\/h3>\n<p>Now you need to go to your \u2018Online Store\u2019 and then the \u2018Themes\u2019 tab. Find and click on the \u2018Customize theme\u2019 option. Within this area, you can find the \u2018themes option\u2019 that should be in the left-hand area of the popup.<\/p>\n<h3 id=\"row6\">Step 3 - Typology<\/h3>\n<p>Now you can see the \u2018Typology\u2019 tab. Enter this tab. There will be options for you to edit the font that is being used on your Shopify font. For instance, you can change the font, the page heading font, the link color, product text styles, colors for the prices or more. You\u2019re also able to change the font size by entering the size of the font you want.<\/p>\n<p>Once you\u2019ve done that, you can click on the \u2018Save\u2019 options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are numerous different ways that you can improve your website\u2019s conversion rate on Shopify. While looking at the design, speed and other aspects often take precedence and this can\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Exploring the impact of font size on Shopify stores. Does Font Size Matter on Shopify? Find out how it influences customer engagement...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-5071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-themes"},"acf":{"breadcrumbs":[{"postpage":[26524]}],"conclusion":"<h2>Conclusion: Does Font Size Matter on Shopify?<\/h2>\r\nYes. The font size does really matter if you want to build an attractive store. A smaller size can improve the conversions on your website, but it can also depend on what font you\u2019re using on your website. Some fonts might need to be slightly bigger than other fonts need to be. It's one of many customizations you can do.\r\n\r\nOverall, visual elements like font size, brand color, images, videos, and layout play a crucial role in creating a positive user experience and driving conversions on your Shopify store.\r\n\r\nAdditionally, you can experiment with adding GIFs or videos to product pages, cropping and adjusting the orientation of images, and optimizing your store setup for an engaging user experience. If you're not sure where to start or want some more information, try our design best practices guide.","repeater":null,"filter":false,"attach_to_post":[4470],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":false,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Font Size Matter on Shopify? 2026<\/title>\n<meta name=\"description\" content=\"Exploring the impact of font size on Shopify stores. Does Font Size Matter on Shopify? 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