When you run an e-commerce business, there are several things you need to do to improve conversions. One of the most important aspects is building trust with audiences. There are many ways to complete this. The first is to add trust indicators on your website like SSL certificates, chat services, and membership to groups. Another is to use some of the product review Shopify apps that are available to you.<\/p>\n
Shopify reviews are important because they tell potential buyers what other customers have thought about the product they\u2019re viewing. About 84% of the customers prefer online reviews as compared to their own product descriptions.<\/p>\n
Customers are also more trusting of peer photos of products. This is because there are so many reported cases of brands cheating and using fake reviews. About 95% of customers expect brands are censor reviews or use fake reviews when there is just positive praise for the brand. Sending out review requests and showing them, regardless of rating, can be one way to build strong trust with audiences.<\/p>\n
A lot of product reviews on Shopify apps will display the opinions of past customers, and some of them will also collect information from the customers for you. The more reviews you have on products, the higher you can expect conversions to be, assuming that there is a general positive trend for your products.<\/p>\n
There are two main reasons why customer reviews act as a catalyst for sales. The first is proof of purpose, if people like a product, then it must be good, so shoppers trust that past customers have found satisfaction in the product. The second is that it is unbiased information. When you post content about a product, you\u2019re trying to sell it. When a customer posts information, they have no benefit from the review.<\/p>\n
In the past few years, there has been a trend of businesses using fake reviews to boost sales. Fake reviews are known to cost businesses approximately $152 billion a year.<\/p>\n
Some high-profile authors were found to be reviewing their own books in countless fictional names, a couple of these were on the New York Best Seller lists. This practice is very frowned upon and against many terms and conditions across selling platforms.<\/p>\n
Amazon, for instance, will remove your products if you are found to promote fake reviews. While you are free, technically, to use fake reviews on your own site, there are groups out there that look out for these fake reviews. Should you use fake reviews in the promotion of your products, you can be shamed on social media and traditional media, and this can cause issues you\u2019ll never recover from.<\/p>\n
If you\u2019re selling secondhand hand books, you could always import reviews.<\/p>\n
You also need to be careful of importing reviews. Some sites, like Amazon, will claim reviews as their own property. Using them on your website can mean legal action against your business.<\/p>\n
This is why you should be using one of the product review Shopify apps that are listed in this article. When you\u2019re starting out, you will have very few reviews. But these apps can help you generate more reviews and proudly display them to your website visitors. They can also import them from the correct websites to ensure you don\u2019t break copyright laws.<\/p>\n
When you run an e-commerce business, there are several things you need to do to improve conversions. One of the most important aspects is building trust with audiences. There are\u2026<\/p>\n","protected":false},"author":3,"featured_media":555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Are you looking to build trust with customers and sell more on Shopify? Then here are 13 of the best product review Shopify Apps to...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify-apps"},"acf":{"breadcrumbs":[{"postpage":[10386]}],"conclusion":"