{"id":6062,"date":"2021-11-14T12:18:46","date_gmt":"2021-11-14T12:18:46","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=6062"},"modified":"2026-04-15T06:27:21","modified_gmt":"2026-04-15T06:27:21","slug":"how-to-use-price-perception-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/","title":{"rendered":"How to Use Price Perception on Shopify"},"content":{"rendered":"

Price perception is the gap between what a product actually costs and what a customer feels it\u2019s worth. On Shopify, you can use this gap to your advantage. Two stores can sell the same candle for $28 - one sells 50 a week, the other sells 5. The difference usually comes down to how the price is presented, not the price itself.<\/p>\n

This guide covers the specific pricing psychology tactics that work on Shopify stores and shows you exactly where to set them up in your Shopify admin.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Shopify\u2019s built-in \u201ccompare at price\u201d field lets you show crossed-out original prices next to sale prices - one of the strongest anchoring tools available.<\/div><\/div>
2<\/div>
Charm pricing ($29.99 vs $30) still works in ecommerce because customers read prices left to right and anchor on the first digit.<\/div><\/div>
3<\/div>
Free shipping thresholds (like \u201cFree shipping over $50\u201d) consistently increase average order value by 10-15% for most Shopify stores.<\/div><\/div>
4<\/div>
Your store\u2019s visual design - colors, typography, photography - shapes whether customers perceive your prices as cheap, fair, or premium.<\/div><\/div><\/div>\n

What Price Perception Actually Means for Your Store<\/h2>\n

Price perception isn\u2019t about whether your price is high or low in absolute terms. It\u2019s about whether the customer believes the price is fair for what they\u2019re getting. A $200 leather bag from a store with professional photography, clean design, and strong branding feels like a deal. The same bag at $200 from a cluttered store with blurry photos feels overpriced.<\/p>\n

Experiments have shown that price<\/a> perception is extremely influential. In one well-known study, people on a beach were asked if they\u2019d buy a beer. When told it came from a run-down corner store, they thought the price was too high. When told the exact same beer at the exact same price came from a nearby hotel, they were happy to pay. Nothing changed except the perceived source.<\/p>\n

Another classic example: a jewelry store accidentally doubled the price of turquoise pieces instead of cutting them by 50%. The items sold out immediately. At the lower price, customers ignored them. At the higher price, shoppers assumed the jewelry must be valuable and worth buying before it was gone.<\/p>\n

Both examples point to the same thing: customers don\u2019t evaluate price in isolation. They evaluate price relative to perceived value. And you control a huge number of the signals that shape that perception.<\/p>\n

Anchoring: Use Compare-at Prices to Set Expectations<\/h2>\n

Anchoring is the most reliable pricing psychology tactic, and Shopify makes it simple. The idea: show customers a higher \u201coriginal\u201d price next to the actual selling price. The original price becomes the anchor, and the selling price looks like a deal by comparison.<\/p>\n

On Shopify, every product has a \u201cCompare at price\u201d field. When you fill this in, Shopify automatically displays the original price with a strikethrough next to the current price. Most themes also show a \u201cSale\u201d badge or percentage-off label.<\/p>\n

How to set it up in Shopify<\/h3>\n
    \n
  1. Go to Products<\/strong> in your Shopify admin and open the product you want to edit.<\/li>\n
  2. In the Pricing<\/strong> section, enter your selling price in the \u201cPrice\u201d field.<\/li>\n
  3. Enter the higher original price in the \u201cCompare at price\u201d<\/strong> field.<\/li>\n
  4. Save the product. Your theme will automatically show the crossed-out price and the sale price.<\/li>\n<\/ol>\n

    A home goods store selling a cutting board for $34 can set the compare-at price to $45. Customers see \u201c$45\u201d crossed out with \u201c$34\u201d next to it and immediately feel like they\u2019re getting a good deal - even if $34 was always the intended price.<\/p>\n

    One important rule: the compare-at price needs to be believable. Setting a $10 phone case with a compare-at of $89 looks dishonest and damages trust. Keep the gap reasonable - 20-40% off the anchor is the sweet spot for most products.<\/p>\n

    Charm Pricing: Why $29.99 Outsells $30<\/h2>\n

    Charm pricing means ending your price with .99 or .95 instead of rounding up. It sounds trivial, but decades of retail data show it works. Customers read prices left to right and mentally anchor on the first digit. So $29.99 feels like \u201ctwenty-something\u201d while $30 feels like \u201cthirty.\u201d<\/p>\n

    A clothing store owner testing this on Shopify found that switching a t-shirt from $25 to $24.99 increased conversions by about 8% over a two-week period. The margin difference was a penny per shirt, but the volume increase more than made up for it.<\/p>\n

    Charm pricing works best for products under $100 where customers are more price-sensitive. For premium or luxury products, round numbers ($200, $500) actually perform better because they signal quality and simplicity. If your brand positioning is high-end, skip the .99 endings.<\/p>\n

    When to use round numbers instead<\/h3>\n
      \n
    • Luxury or premium-positioned products where you want to signal quality<\/li>\n
    • Gift items where a clean price looks better<\/li>\n
    • Subscription pricing where simplicity matters<\/li>\n
    • Products above $200 where the .99 makes less psychological difference<\/li>\n<\/ul>\n

      Bundling: Change the Price Comparison Entirely<\/h2>\n

      Bundling shifts the customer\u2019s mental math. Instead of evaluating one product against its price, they evaluate a group of products against a combined price - and the bundle almost always feels like a better deal.<\/p>\n

      A skincare brand on Shopify selling a cleanser ($18), toner ($16), and moisturizer ($22) individually can bundle all three for $48 instead of $56. The customer saves $8, but more importantly, they stop comparison-shopping each item individually. The bundle becomes its own product with its own value proposition.<\/p>\n

      Ways to set up bundles on Shopify<\/h3>\n
        \n
      • Create a new product listing<\/strong> for the bundle with its own images and description. Set the price below the sum of individual items.<\/li>\n
      • Use the compare-at price<\/strong> on the bundle to show the total individual cost crossed out next to the bundle price.<\/li>\n
      • Use a bundling app<\/strong> from the Shopify App Store if you want customers to build their own bundles or if you need automatic discount logic.<\/li>\n<\/ul>\n

        Bundles also increase average order value because customers who came in planning to buy one product end up buying three. That\u2019s good for your revenue and your shipping economics.<\/p>\n

        Free Shipping Thresholds: The Most Effective Nudge<\/h2>\n

        Setting a free shipping threshold is one of the simplest ways to influence how customers perceive the total cost of their order. Instead of seeing \u201cproduct price + shipping,\u201d they see a target to hit that removes shipping entirely.<\/p>\n

        If your average order value is $35, setting free shipping at $50 encourages customers to add one more item. Most Shopify store owners who implement this report a 10-15% increase in average order value.<\/p>\n

        How to set up a free shipping threshold on Shopify<\/h3>\n
          \n
        1. Go to Settings > Shipping and delivery<\/strong> in your Shopify admin.<\/li>\n
        2. Edit your shipping profile and add a rate with a minimum order price<\/strong> condition.<\/li>\n
        3. Set the rate to $0 for orders above your threshold.<\/li>\n
        4. Keep your standard shipping rate for orders below the threshold.<\/li>\n<\/ol>\n

          Display the threshold prominently on your site. Many Shopify themes support announcement bars at the top of the page - use one to show \u201cFree shipping on orders over $50\u201d so customers see it on every page.<\/p>\n

          Tiered Pricing: Reward Bigger Orders<\/h2>\n

          Tiered pricing gives customers a better per-unit price when they buy more. This works especially well for consumable products, supplies, or anything customers reorder regularly.<\/p>\n

          A coffee roaster on Shopify might price their beans at $16 for one bag, $28 for two bags, and $36 for three bags. Each tier represents a bigger discount, and customers buying three bags feel like they\u2019re getting a smart deal - while the store moves three times the volume per transaction.<\/p>\n

          On Shopify, you can implement tiered pricing a few ways:<\/p>\n

            \n
          • Volume discount apps<\/strong> - apps like Quantity Breaks let you set automatic per-unit discounts based on quantity.<\/li>\n
          • Variant-based pricing<\/strong> - create product variants like \u201c1 bag,\u201d \u201c2 bags,\u201d \u201c3 bags\u201d with decreasing per-unit prices.<\/li>\n
          • Automatic discounts<\/strong> - go to Discounts<\/strong> in your admin and create a discount that applies when a minimum quantity is met.<\/li>\n<\/ul>\n

            Social Proof on Pricing: Let Other Buyers Validate the Price<\/h2>\n

            When a customer is unsure whether a price is fair, they look at what other people did. Reviews, ratings, and \u201cX people bought this\u201d notifications all serve as social proof that the price is reasonable.<\/p>\n

            A product page showing 147 five-star reviews makes $49 feel fair. The same product with zero reviews at $49 makes a customer hesitate and wonder if it\u2019s worth it.<\/p>\n

            Social proof tools that affect price perception on Shopify<\/h3>\n
              \n
            • Product reviews<\/strong> - install a review app and actively collect reviews from buyers. Display them prominently on the product page, ideally near the price and add-to-cart button.<\/li>\n
            • Star ratings in search results<\/strong> - review apps that generate structured data markup make your star ratings visible in Google search results, building trust before the customer even reaches your site.<\/li>\n
            • \u201cBest seller\u201d and \u201cPopular\u201d badges<\/strong> - many Shopify themes let you add custom badges to product cards in collections. Tagging your top sellers tells browsers that other people have already validated the purchase.<\/li>\n
            • Customer photos<\/strong> - reviews with photos from real customers carry more weight than text-only reviews because they prove the product delivers.<\/li>\n
            • Stock indicators<\/strong> - showing \u201cOnly 3 left in stock\u201d adds urgency and signals that other people have been buying.<\/li>\n<\/ul>\n

              Visual Design: How Your Store\u2019s Look Shapes Price Perception<\/h2>\n

              Your store\u2019s visual design sends constant signals about your price tier. Customers form an impression about whether a store is \u201ccheap\u201d or \u201cpremium\u201d within seconds of landing on the page - before they even look at a single price tag.<\/p>\n

              Signals that communicate premium value<\/h3>\n
                \n
              • White or neutral backgrounds with plenty of whitespace<\/li>\n
              • High-resolution product photography with consistent lighting and styling<\/li>\n
              • Minimal, clean typography (one or two font families)<\/li>\n
              • Understated color palettes - blacks, whites, beiges, muted tones<\/li>\n
              • Professional lifestyle imagery showing the product in context<\/li>\n<\/ul>\n

                Signals that communicate budget value<\/h3>\n
                  \n
                • Bright, bold colors (reds, yellows, oranges)<\/li>\n
                • Large price callouts and discount badges<\/li>\n
                • Dense product grids showing many options at once<\/li>\n
                • Promotional banners and countdown timers<\/li>\n<\/ul>\n

                  Neither approach is wrong - it depends on your brand. A dollar store trying to look premium will confuse customers, just like a luxury brand covered in flashing sale banners will undermine trust. The key is consistency between your visual design and your pricing strategy.<\/p>\n

                  On Shopify, changing these visual signals is straightforward through the theme editor. Themes like Dawn (Shopify\u2019s default free theme) offer a clean, modern look out of the box. If you need more control, paid themes often include more layout options and style presets. You can adjust colors, fonts, spacing, and imagery from Online Store > Themes > Customize<\/strong> without touching any code.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Price perception is the gap between what a product actually costs and what a customer feels it\u2019s worth. On Shopify, you can use this gap to your advantage. Two stores\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-6062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[47218]}],"conclusion":"

                  Conclusion: How to Use Price Perception on Shopify<\/h2>\n

                  Price perception shapes buying decisions more than the actual number on the tag. Use Shopify's built-in tools \u2014 compare-at prices, free shipping thresholds, announcement bars \u2014 alongside smart tactics like charm pricing and bundling to make your prices feel right to your customers. Match your store's visual design to your pricing tier, and let reviews do the work of validating your prices for you.<\/p>","repeater":null,"filter":false,"attach_to_post":[4977],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Use Price Perception on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Price Perception on Shopify 2026\" \/>\n<meta property=\"og:description\" content=\"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopify Theme Detector\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-14T12:18:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T06:27:21+00:00\" \/>\n<meta name=\"author\" content=\"Avi Klein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\"},\"author\":{\"name\":\"Avi Klein\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/person\/92ad6961d93dc3870969e8cc0219d607\"},\"headline\":\"How to Use Price Perception on Shopify\",\"datePublished\":\"2021-11-14T12:18:46+00:00\",\"dateModified\":\"2026-04-15T06:27:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\"},\"wordCount\":1701,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#organization\"},\"articleSection\":[\"Shopify Store Set Up\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\",\"name\":\"How to Use Price Perception on Shopify 2026\",\"isPartOf\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#website\"},\"datePublished\":\"2021-11-14T12:18:46+00:00\",\"dateModified\":\"2026-04-15T06:27:21+00:00\",\"description\":\"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.\",\"breadcrumb\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Shopify Theme Detector\",\"item\":\"https:\/\/shopthemedetector.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to set up a Shopify store in 2026?\",\"item\":\"https:\/\/shopthemedetector.com\/blog\/how-to-set-up-a-shopify-store\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pricing, Discounts, Promotions Shopify Set Up\",\"item\":\"https:\/\/shopthemedetector.com\/blog\/pricing-discounts-promotions-shopify-set-up\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Use Price Perception on Shopify\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#website\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/\",\"name\":\"Shopify Theme Detector\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shopthemedetector.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shopthemedetector.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shopthemedetector.com\/#organization\",\"name\":\"Shopify Theme Detector\",\"alternateName\":\"Shopify Theme Detector\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png\",\"contentUrl\":\"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png\",\"width\":50,\"height\":48,\"caption\":\"Shopify Theme Detector\"},\"image\":{\"@id\":\"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shopthemedetector.com\/about\/#avi-klein\",\"name\":\"Avi Klein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g\",\"caption\":\"Avi Klein\"},\"description\":\"Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. 2 time Shopify top affiliate award (2022 + 2024). Read more about our approach to reviewing themes and apps.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kleinavi\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Price Perception on Shopify 2026","description":"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Price Perception on Shopify 2026","og_description":"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.","og_url":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/","og_site_name":"Shopify Theme Detector","article_published_time":"2021-11-14T12:18:46+00:00","article_modified_time":"2026-04-15T06:27:21+00:00","author":"Avi Klein","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#article","isPartOf":{"@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/"},"author":{"name":"Avi Klein","@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/person\/92ad6961d93dc3870969e8cc0219d607"},"headline":"How to Use Price Perception on Shopify","datePublished":"2021-11-14T12:18:46+00:00","dateModified":"2026-04-15T06:27:21+00:00","mainEntityOfPage":{"@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/"},"wordCount":1701,"commentCount":0,"publisher":{"@id":"https:\/\/shopthemedetector.com\/blog\/#organization"},"articleSection":["Shopify Store Set Up"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/","url":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/","name":"How to Use Price Perception on Shopify 2026","isPartOf":{"@id":"https:\/\/shopthemedetector.com\/blog\/#website"},"datePublished":"2021-11-14T12:18:46+00:00","dateModified":"2026-04-15T06:27:21+00:00","description":"Learn how to use price perception on Shopify to boost sales. Covers anchoring, charm pricing, bundling, free shipping thresholds, and where to set it all up.","breadcrumb":{"@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shopthemedetector.com\/blog\/how-to-use-price-perception-on-shopify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Shopify Theme Detector","item":"https:\/\/shopthemedetector.com"},{"@type":"ListItem","position":2,"name":"How to set up a Shopify store in 2026?","item":"https:\/\/shopthemedetector.com\/blog\/how-to-set-up-a-shopify-store\/"},{"@type":"ListItem","position":3,"name":"Pricing, Discounts, Promotions Shopify Set Up","item":"https:\/\/shopthemedetector.com\/blog\/pricing-discounts-promotions-shopify-set-up\/"},{"@type":"ListItem","position":4,"name":"How to Use Price Perception on Shopify"}]},{"@type":"WebSite","@id":"https:\/\/shopthemedetector.com\/blog\/#website","url":"https:\/\/shopthemedetector.com\/blog\/","name":"Shopify Theme Detector","description":"","publisher":{"@id":"https:\/\/shopthemedetector.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopthemedetector.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shopthemedetector.com\/#organization","name":"Shopify Theme Detector","alternateName":"Shopify Theme Detector","url":"https:\/\/shopthemedetector.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png","contentUrl":"https:\/\/shopthemedetector.com\/blog\/wp-content\/uploads\/2025\/12\/logo-9.png","width":50,"height":48,"caption":"Shopify Theme Detector"},"image":{"@id":"https:\/\/shopthemedetector.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shopthemedetector.com\/about\/#avi-klein","name":"Avi Klein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c3fb33cedacbce95ef5bf60552b567ae05acabeed214f17b5e77f7d301aae57?s=96&d=mm&r=g","caption":"Avi Klein"},"description":"Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. 2 time Shopify top affiliate award (2022 + 2024). Read more about our approach to reviewing themes and apps.","sameAs":["https:\/\/www.linkedin.com\/in\/kleinavi\/"]}]}},"_links":{"self":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/6062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/comments?post=6062"}],"version-history":[{"count":10,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/6062\/revisions"}],"predecessor-version":[{"id":48018,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/6062\/revisions\/48018"}],"acf:post":[{"embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/posts\/4977"}],"wp:attachment":[{"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/media?parent=6062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/categories?post=6062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopthemedetector.com\/blog\/wp-json\/wp\/v2\/tags?post=6062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}