{"id":6113,"date":"2021-11-26T08:27:43","date_gmt":"2021-11-26T08:27:43","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=6113"},"modified":"2025-12-23T11:00:03","modified_gmt":"2025-12-23T11:00:03","slug":"how-to-create-an-events-business-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-create-an-events-business-on-shopify\/","title":{"rendered":"How to Create an Event Business on Shopify"},"content":{"rendered":"

Shopify isn\u2019t well known as a platform for service businesses, but nothing could be further from the truth. Shopify has everything you need to create a website for an events business, including many ways to earn revenue from your website.<\/p>\n

So what are the steps that you need to add the features for your website to become a selling platform for an events business? Here are some of the things that you need to consider.<\/p>\n

Key Takeaways<\/div>
1<\/div>
Choosing a theme like appointments, countdown timers, and email marketing is crucial for event businesses on Shopify.<\/div><\/div>
2<\/div>
Incorporating additional apps for ticketing and SEO enhances the functionality of your Shopify event website.<\/div><\/div>
3<\/div>
Designing your website with a portfolio, testimonials, and a booking page is key to facilitating event bookings.<\/div><\/div><\/div>\n

1. A Good Theme<\/h2>\n

The first thing you need to do is select the best theme for your website. There are lots of themes that are available, but you will want to have several features. This might include:<\/p>\n

\u2022 Appointments (to get customers to book tickets for events)<\/p>\n

\u2022 Countdown timer (for displaying when the next event will be held)<\/p>\n

\u2022 Portfolio (for showing past events)<\/p>\n

\u2022 Testimonials<\/p>\n

\u2022 Email marketing<\/p>\n

\u2022 Social media and digital marketing<\/p>\n

While there are apps that can allow you to do many of these features, there are also themes that include lots of them. For instance, Booster and Shoptimized enable you to have numerous features added to your website, such as the ones included above. This can save you money. Booster, for instance, allows you to save more than $3000 on app subscriptions.<\/p>\n

2. Add Additional Apps<\/h2>\n

When there are missing features you want, you might want to start adding additional apps to your website to ensure that you get everything you want. There are numerous ticketing apps that can help you sell event tickets. There are also SEO apps, like this one here, that can help you improve your rank on Google.<\/p>\n

3. Design Your Website<\/h2>\n

Now you can design your website with ease. There are page builders that can be used, but if you\u2019ve bought some themes, they come with everything you need. Be sure to include lots of images of past events that you\u2019ve hosted to showcase what attendees can expect from visiting you.<\/p>\n

Remember to also include your brand\u2019s colors and ensure these match the expected colors the audience will have. For instance, audiences looking at business events will probably expect you to have professional colors like blue, black and white. Those looking for kids events will have light blue, yellow, red, etc.<\/p>\n

4. Add Portfolio<\/h2>\n

Now you need to add a little social proof by adding images of your previous events. If you\u2019re just starting out, then you should look for images of events that you have experience working at. Doing this allows you to show proof that you can host events and customers will get an impression of your style.<\/p>\n

5. Add Testimonials<\/h2>\n

Now you can add testimonials from previous customers. This can be a great way for you to add more social proof to your website. Testimonials can have their own page and be spread across your website at the same time.<\/p>\n

6. Booking Page<\/h2>\n

Now you can add a booking page to your website. This is a great way for you to get customers to book tickets for your events, or for customers to book you to hold events for them. A booking page doesn\u2019t need to take any money, but it can. There are apps that can help you sell tickets if you would like.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shopify isn\u2019t well known as a platform for service businesses, but nothing could be further from the truth. Shopify has everything you need to create a website for an events\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Learn key steps to start an event business on Shopify. Discover how to succeed in event planning business and...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-6113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-seo-and-digital-marketing"},"acf":{"breadcrumbs":[{"postpage":[29974]}],"conclusion":"

Conclusion: How to Create an Event Business on Shopify<\/h2>\r\nCreating an events business on Shopify is really simple. You can use it to showcase past events that you\u2019ve hosted and sell tickets to your events. Remember to be sure to create urgency and scarcity to events by ensuring that you\u2019re only selling a set number of tickets.","repeater":null,"filter":false,"attach_to_post":[6406],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Create an Event Business on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Learn key steps to start an event business on Shopify. 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