{"id":8138,"date":"2022-03-15T08:20:49","date_gmt":"2022-03-15T08:20:49","guid":{"rendered":"https:\/\/shopthemedetector.com\/blog\/?p=8138"},"modified":"2026-03-30T11:41:29","modified_gmt":"2026-03-30T11:41:29","slug":"how-to-customize-abandoned-cart-email-on-shopify","status":"publish","type":"post","link":"https:\/\/shopthemedetector.com\/blog\/how-to-customize-abandoned-cart-email-on-shopify\/","title":{"rendered":"How to Customize Abandoned Cart Email on Shopify"},"content":{"rendered":"

Abandoned carts are one of the biggest reasons why you\u2019re missing out on revenue on your Shopify store. About 80% of the carts on your website will be abandoned by customers. This can be for numerous reasons including unexpected costs, low trust factors and the customer is just browsing.<\/p>\n

However, you can claim back 20% of abandoned carts just by implementing an abandoned cart email on your website and to do this you might want to learn how to customize abandoned cart email on Shopify.<\/p>\n

Key Takeaways<\/div>
1<\/div>
The first step involves logging into your Shopify website and accessing the admin settings.<\/div><\/div>
2<\/div>
Once in the admin settings, you need to locate and select the \u2018Notification Section\u2019.<\/div><\/div>
3<\/div>
In the Notification Section, you can find and customize the \u2018Abandoned Checkout Notification Email Template\u2019.<\/div><\/div><\/div>\n

How to Setup Abandoned Cart Email<\/h2>\n

There are numerous ways that you can set up the abandoned cart email on Shopify. You can use the inbuilt option that is included with your Shopify plan. This is free to use and can be a great way to get started.<\/p>\n

Or there is an option to use a third-party app like Smart Push Notifications. These apps are a great way to add more functionality to your website, but can sometimes be harder to establish.<\/p>\n

It is important to note that with Shopify, you normally have to send additional abandoned cart emails manually, after the first email, unless you use a third-party app. This can be rather ineffective as you can often miss the window of opportunity to reclaim the sale.<\/p>\n

The best results for an abandoned cart email is often one hour after the cart was abandoned. You can then send a second email twenty-four hours later and, finally, a third email 72 hours later. After this, the results for abandoned cart emails drops off significantly.<\/p>\n

Why Customize the Abandoned Cart Emails?<\/h2>\n

Whether you\u2019re using the inbuilt app within Shopify or a third-party app, then you will find that any template will not be perfect for your audience. You need to change colors, designs and offers to ensure that you have a design that is more aligned to their expectations from your brand.<\/p>\n

By making advanced customizations, you can improve conversions. Some of the best abandoned cart emails can help to recapture 20% of those who have abandoned a cart. And some of the best campaigns can earn more than $5-6 per email sent to customers. Learn about more abandoned cart actions you can take on the Shopify orders set up<\/a> post.<\/p>\n

How to Customize Abandoned Cart Email on Shopify<\/h2>\n

In this section, we look at how you can adjust the content and the look of the cart email to ensure that you\u2019re providing the best design for your customers.<\/p>\n

Step 1 - Log in<\/h3>\n

Log into your Shopify website.<\/p>\n

Step 2 - Admin<\/h3>\n

Now click on the \u2018Settings\u2019 option and then find and select the \u2018Notification Section\u2019.<\/p>\n

Step 3 - Customize<\/h3>\n

Now you can click on the option that reads \u2018Customize the Abandoned Checkout Notification Email Template\u2019. This will allow you to write in the text that you would like the customer to see. When you\u2019re done, you can click on the \u2018Save\u2019 option.<\/p>\n","protected":false},"excerpt":{"rendered":"

Abandoned carts are one of the biggest reasons why you\u2019re missing out on revenue on your Shopify store. About 80% of the carts on your website will be abandoned by\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"%%title%% %%page%% [year]","_yoast_wpseo_metadesc":"Boost Shopify sales with customized abandoned cart emails. Discover key strategies for effective recovery and customer re-engagement...","_yoast_wpseo_metatitle":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-8138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-shopify-store-set-up"},"acf":{"breadcrumbs":[{"postpage":[46955]}],"conclusion":"

Advanced Customization of Abandoned Cart Emails<\/h2>\r\n

Personalizing Email Content<\/h3>\r\nElevate your Shopify abandoned cart emails by infusing them with distinct and compelling content. Craft persuasive copy that resonates with your audience, and incorporate eye-catching product images.\r\n

Optimizing Email Timing<\/h3>\r\nExperiment with various intervals to pinpoint the optimal sending time that resonates with your target audience. By conducting testing, you can determine the cadence that yields the highest conversion rates and engagement.\r\n

Utilizing Third-Party Tools<\/h3>\r\nElevate the effectiveness of your email campaigns by integrating third-party tools into your arsenal. These tools offer a plethora of advanced features, including the creation of intricate multistep workflows.\r\n

Effective Strategies for Abandoned Cart Recovery<\/h2>\r\n

Segmentation and Targeting<\/h3>\r\nMaximize the impact of your abandoned cart email strategy by implementing audience segmentation. Craft tailored messages that resonate with individual customer behaviors and cart values.\r\n

Engaging Subject Lines<\/h3>\r\nBoost your email open rates by crafting compelling subject lines. Experiment with various styles, from curiosity-piquing questions to urgency-driven statements, in order to capture the attention of your customers.\r\n

Offering Incentives<\/h3>\r\nBolster your abandoned cart recovery efforts by incorporating enticing incentives within your emails. Whether it's offering exclusive discounts or the allure of free shipping, these incentives can act as powerful motivators.\r\n

Conclusion: How to Customize Abandoned Cart Email on Shopify<\/h2>\r\nAre you looking to learn how to customize abandoned cart email on Shopify? Then look at the steps above. Though, do consider using one of the abandoned cart email apps that can help you automate the whole process and can offer more intricate designs.\r\n\r\nTo further optimize your Shopify store, consider excluding your own IP address from Shopify stats to ensure accurate data analysis. Additionally, you may want to consider temporarily turning off abandoned cart emails to refine your email marketing strategy and improve customer engagement.","repeater":null,"filter":false,"attach_to_post":[567],"author_bio":false,"custom_author_bio":false,"author_bio_name":"","author_bio_info":"","_meta_excerpt_title":"","meta_excerpt":"","trust_signals":{"expert_reviewed":true,"items_tested":""},"key_statistics":null,"key_takeaways":{"takeaways_items":null},"required_subtopics":null,"context_block":{"context_heading":"","context_excerpt":"","context_content":""},"methodology":{"methodology_heading":"","methodology_content":""},"comparison_table":"","mid_content_cta":{"cta_text":"","cta_button_text":"","cta_link":""}},"yoast_head":"\nHow to Customize Abandoned Cart Email on Shopify 2026<\/title>\n<meta name=\"description\" content=\"Boost Shopify sales with customized abandoned cart emails. 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