Shoes are one of the largest categories in online retail, and footwear shoppers spend consistently year after year. That makes a Shopify shoe store a solid business when you get the basics right. This guide covers the choices that matter, from your business model to the theme and apps that footwear stores actually rely on.
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Footwear is broad, and a focused store is easier to market than a general one. Picking a niche also helps you rank for the exact searches your buyers use. Some directions that sell well:<\/p>\n
Many stores start with one focus, learn what sells, then expand into related styles.<\/p>\n
One of the first things to consider is what type of Shopify shoe store are you going to use? You could create a dropshipping store or you can sell your line of shoes. The problem with the latter is that this can be very costly. If you don\u2019t sell those products, you\u2019re also stuck with the inventory and this can be very costly.<\/p>\n
On the other hand, dropshipping has several benefits such as smaller startup costs and more. Numerous shoes are available on Shopify dropshipping and their quality can vary. But there are ways to pick reliable dropshipping or print on demand suppliers.<\/p>\n
When it comes to starting your Shopify shoe store, the process is very simple.<\/p>\n
You start by creating an account on Shopify. Then you connect your domain and add in vital information such as tax information, payment, delivery, etc.<\/p>\n
Then you can design your website. Most footwear stores start on a merchandising-forward theme rather than a plain one, since shoes sell on visuals. Our guide to shoe store themes<\/a> compares options that fit the category.<\/p>\n Once you\u2019re happy with the design, which can take just a couple of hours to complete, you can add products to your website. Dropshipping or print on demand is very simple because you can add the product using an app and import it.<\/p>\n When doing this, ensure that you are making small changes to the product titles, descriptions and more. This enables you to appear better in searches.<\/p>\n You might also want to get your own photos done of the products and run a few test runs.<\/p>\n Finally, you want to enhance your Shopify shoe store with additional features. This might include customization options, email marketing, popups, and product videos. A size chart is worth adding early, since fit questions drive most footwear returns.
\nFootwear stores lean on apps for reviews, sizing, and email. The chart below shows how many apps a typical shoe store runs, so you can plan your stack:
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Median: 6 apps \u00b7 25th\u201375th percentile: 3\u20139 apps \u00b7 max: 26 apps
Based on stores in this category in our dataset.<\/div><\/div>Apps installed<\/th> % of stores<\/th> <\/th><\/tr><\/thead> 1<\/td> 7.8%<\/td>