How to Create Scarcity in Shopify

You can limit the number of products that are sold per day. This is good when you have a specific capacity or when you want to create scarcity on the product. You can limit the number of sales down to something an amount that’s very limited, like 10, or you can limit the number of products down to something much higher, like 100.

You can also improve your conversions by showing how many are left to be purchased on the day. This countdown timer can help build urgency on your website.

Product bundles are great when it comes to selling. They’re a way of selling more to your customers and improving the revenue by charging for the group of products. However, you don’t have to create bundles that last forever on your website. You can create limited edition bundles on your website that customers will want to buy.

These bundles can be promoted across Google, social media, email, and your blog with ease.

Finally, you can add a stock counter to your website. Several apps can help you with that, including Vitals and Sales Rocket. Stock levels are a great way to create scarcity and can be synchronized across sales channels.

One of the tactics you should never use is to lie about the number of stock you have of a product. You can state you’ll only sell 100 units per day, but don’t say you only have 100 units when you have 1000 in storage. This erodes the trust between you and your customers and will harm your brand because someone will find out.