Envy is a bright, playful multipurpose theme, but it is not the right fit for every store, and its adoption is modest compared with the themes that dominate our dataset. If you want more editorial depth, better large-catalog handling, or built-in conversion tools, there are stronger options. This guide covers why store owners look past Envy, what to weigh in an alternative, and how each pick below compares.

Key Takeaways
1
Envy suits small, characterful stores; the alternatives below scale further or convert harder.
2
Broadcast, Warehouse, and Empire are the most-used picks here, all proven at scale in our data.
3
Match the alternative to your reason for switching: editorial depth, catalog size, or marketing tools.
4
The picks below are ordered by how widely each theme is used across the Shopify stores in our data.

How Envy compares to our top alternative

Before the picks, here is Envy side by side with the most-used option on this list.

BroadcastBroadcast
EnvyEnvy
Share of stores in our dataset1.7%0.2%
Popularity rank#10
Price$420 USD$320 USD
Reception95% positive (280 reviews)91% positive (269 reviews)
DeveloperPresidioEight Themes
Avg apps on their stores7.46.9
Apps most used on their stores
  • Klaviyo 59.6%
  • Judge.me Product Reviews App 29.8%
  • Loox ‑ Product Reviews App 20.3%
  • Yotpo 14.5%
  • Countdown Timer 14%
  • Klaviyo 49.1%
  • Judge.me Product Reviews App 28.2%
  • Loox ‑ Product Reviews App 16%
  • Countdown Timer 14.1%
  • Rebuy Personalization Engine 12.9%
Common store typesSubscription, Multichannel & Marketplaces, Wholesale / B2BSubscription, Wholesale / B2B, Multichannel & Marketplaces

Why look past the Envy theme

Envy is capable, but store owners usually move on for one of three reasons. The first is scale: as a catalog grows past a few dozen products, Envy can feel light on filtering and search compared with catalog-first themes. The second is depth: brands that lean into content and storytelling often want more editorial sections than Envy provides. The third is conversion: some owners want built-in marketing tools rather than adding a stack of apps. Each alternative below answers one of those needs.

What to look for in an Envy alternative

Start with your reason for switching, then match the theme. For a bigger catalog, prioritise filtering, live search, and multi-column menus, which is where Warehouse and Empire lead. For a content-led brand, look for editorial layouts and long-form sections, the strength of Broadcast and Beyond. For an all-in-one setup, weigh built-in marketing tools against buying a theme plus separate apps, where Booster stands out. And always check speed and mobile performance, since both affect rankings and conversion.

How many stores still use Envy?

Envy was a bold, feature-packed theme in its day, and some stores still run it. The live data, though, shows it sitting in the long tail of theme usage. The trend below tracks its adoption across the Shopify stores in our dataset.

FebMarAprMayJunJul0.2%0.1%

Envy has held steady at about 0.1% of Shopify stores in our dataset over recent months.

The picture is a quiet, steady decline. Envy is not broken, but it is a legacy choice, and new stores rarely pick it. The features that once set it apart are now standard in modern themes, usually with cleaner code and better support.

What Envy does well, and where it falls short

Envy packed in a lot: multiple layouts, bold styling, and plenty of built-in sections. For a store that wants variety without buying several themes, that breadth still has appeal. The downside is age. The design language feels dated, heavy features can weigh on speed, and deep changes need code. If you value a modern, maintained base over sheer feature count, the alternatives below are the safer bet.

Our Picks: 6 Envy Shopify Theme Alternatives 2026