Easter 2025 – Guide to Marketing on Shopify

Why Easter Matters for Shopify Clothing Stores

Easter sits right at the crossroads of winter’s end and spring’s beginning. Consumers are ready to shop—hard. The weather’s changing, people are planning spring break, family gatherings, weddings, and wardrobe upgrades.

And it’s not just about Sunday brunch looks. It’s about:

• Seasonal color shifts (hello lilac, sage, butter yellow)
• Gifting moments (especially moms, babies, and new arrivals)
• The psychological “new season, new self” trigger

So if you sell clothing, accessories, loungewear, kidswear, or even minimalist home goods—Easter is a prime moment for micro-drops, curated collections, and content-driven campaigns.

1. Design a Seasonal Homepage Refresh

Swap out your default visuals for something soft, sunlit, and spring-coded.

Must-Have Homepage Elements:

• Pastel banners: lilac, blush, buttercream, soft green
• Featured collection: “Easter Edit,” “Spring Forward,” or “Sunday Best”
• Highlight your lightweight knits, dresses, polos, and matching family fits
• Add a countdown bar: “Spring Styles End April 20” or “Ships by Easter If You Order in ___”

Theme Tip:

Use Shopify’s drag-and-drop sections to build a seasonal “Easter Spotlight” block—then hide it after the campaign ends. Rotate in lifestyle photography, pastel background images, and a featured bundle or hero product.

2. Build an Easter Collection Page (and Make It Shoppable ASAP)

Your customers don’t want to dig. Serve up a one-click curation.

How to Curate:

• Choose 6–12 products that feel light, springy, and easy to style
• Include pieces that work for dressing up or lounging at home
• Add filters like “Easter Brunch,” “Matching Family Sets,” “For Her,” and “Pastels”
• Sprinkle in soft color variants (sorbet tones convert well this season)

Pro Move:

Use Shopify product metafields or tags like easter-2025 so you can easily toggle the collection visibility without remaking it from scratch next year.

3. Launch a Limited-Time Easter Promo

Scarcity sells. Time sensitivity triggers clicks. Combine both.

Easter Offer Ideas:

• “The Bunny Bundle: Get Any 3 for 20% Off”
• “Spring Break Free Shipping: Ends April 20”
• “Easter Exclusive: Gift with Every Order Over $75”

Shopify Tools to Use:

• Combine discounts (new Shopify feature!)
• Auto-apply promo codes to Easter collection
• Add a countdown timer using apps like Hextom or Countdown Cart
• Use Shopify Flow to automatically tag Easter shoppers for future remarketing

4. Deploy Email + SMS Like a Fashion Mag Editor

One-size-fits-all email blasts? Nope. Segment like a pro.

Segments to Target:

• VIP customers (offer early access or bonus gift)
• Customers who bought spring items last year
• Subscribers who clicked on pastel-themed content
• New subscribers (tie into a welcome discount for the Easter edit)

Example Email Flow:

1. Launch Tease – Subject: “Something soft this way comes…”
2. Main Drop – “The Easter Edit Has Arrived 🐣”
3. Urgency Push – “Last Chance to Get It by Easter”
4. Post-Easter – “Didn’t Get What You Wanted? Treat Yourself Anyway”

Use Klaviyo or Shopify Email to build automation with confidence.

5. Gift Guides + Product Bundles

Easter is lowkey a gifting holiday. Lean in.

Gift Guide Structure:

• For Her: Luxe basics, loungewear, soft colors
• For Kids: Matching sets, bunny-printed tees, soft knits
• For Yourself: Affirmation-core, self-care drops, cozy add-ons

Bundle Tips:

• Use a bundling app to create Easter boxes or mix-and-match sets
• Offer gift wrap + handwritten note add-on
• Add “gift this item” callouts on PDPs

6. Use UGC and Micro-Influencers to Build the Easter Vibe

Nothing sells a seasonal look like someone wearing it on their feed.

Tactics That Work:

• Run an Instagram Reels contest: “Post your Easter Look, Tag Us, Win $100”
• DM your most stylish past customers and ask to repost their Easter outfit from last year
• Create a carousel ad from customer UGC for your Easter collection
• Partner with micro-influencers who have kids, brunch content, or aesthetic pastel grids

7. Mobile Optimization = Money

Most of your spring traffic = phone traffic. Don’t let your Easter shoppers bounce.

Mobile Must-Dos:

• Compress homepage images (keep quality, reduce load time)
• Make “Add to Cart” sticky on product pages
• Hide annoying pop-ups until exit intent
• Simplify menus and Easter collection nav

Tip: Test your entire funnel from phone > checkout and fix friction points before launch.

8. Retarget Like a Bunny on a Mission

Don’t let Easter browsers slip away. Remarket.

Meta & Shopify Pixel Tips:

• Track visits to Easter collection and add-to-carts
• Run retargeting ads with “Still eyeing that Easter look?” or “Get it by April 20”
• Use dynamic ads to show exact product viewers engaged with
• Create a warm audience list for Mother’s Day based on Easter shoppers

9. Bonus: Use Easter to Kick Off a Longer Spring Story

Make Easter the start—not the peak—of your spring push.

• Drop a mini-collection that transitions into late spring
• Use a storytelling arc: “Easter > Garden Party > Wedding Season > Mother’s Day”
• Repurpose Easter campaign blocks into soft spring evergreen content

Final Thought: Easter Is More Than a Day—It’s an Aesthetic

The best Shopify brands are winning by creating seasonal worlds, not just discounts. Easter gives you color, context, and urgency—without needing a major clearance event.

So use it. Style it. Build around it. Make your brand feel alive this season.

Need help writing Easter PDP copy, building out a Klaviyo flow, or designing a matching banner set? Say the word. Let’s make your Shopify site bloom.