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How To Add Products To Facebook From Shopify
Last modified: November 17, 2022
Facebook is visited by most Americans at least once a day. It has become more than a social platform, it is now used for all sorts of manners including shopping. Adding products from your Shopify store to Facebook is easy and can be a useful step in growing your online business.
What Are The Advantages Of Selling On Facebook?
There are several advantages of selling on Facebook. For one, Facebook users are often very vocal. If they like a brand or product, they like to share it across their network. This can bring in more customers to your store, which in turn can lead to more sales.
You can also use your content on your website to create lots more content for your Facebook Business page. The more content that is created on Facebook, the more reach you will have, that will lead to higher revenues and more customers.
You can also use Facebook for customer service operations like as a basis for live chat.
How To Connect Your Shopify Account To Facebook
The first thing you will need to do is to connect your Shopify account with your Facebook account. Be sure that you have a Facebook business page. Terms and conditions on Facebook prevent you from selling on a regular account, that is for personal use only.
And by connecting your accounts together, you can get a better understanding of how users are interacting with products on your store. You can share events, optimize customer targeting and the delivery of the ads that can help grow your business.
Follow these steps to get started.
Step 1 – Settings
Login to your Shopify store using your user credentials and then go into your ‘Online Store’ tab. In there, find the option that is ‘Select Preferences’ and find the Facebook Pixel code section. From there you need to copy and paste your Facebook pixel ID.
Then you can click on ‘Save’.
This process will allow you to monitor your Facebook marketing results.
Step 2 – Connect Facebook And Shopify Accounts
Next you can add products to your Facebook account that are currently on your Shopify store. To do this, ensure that the products and collections that you want listed are visible on your Shopify store.
Then go to the ‘Sales Channels’ in the Shopify admin and click on the ‘+’ symbol next to it.
Find the option that says Facebook and click on the option that says ‘Learn more’ and click on that. Then click on the ‘Add channel’ channel. Then you need to click on the following options: ‘Facebook’ > ‘Get Started’ and then ‘Connect account’.
Step 3 - Verification
You need to allow Shopify to connect with your business’ Facebook page. Facebook will then verify your account information. Once your account has been verified, you can enable Facebook checkout through the Shopify admin.
This will complete the process. Your products should be listed on Facebook and customers can now order from there.
Final Word: How To Add Products To Facebook From Shopify
If your business has more than one catalog/Facebook pixel, you will have to specify which you would like Facebook to use. You should also try promoting certain products with your Facebook account on paid adverts. This can bring in targeted audiences to your store and improve revenues. Though it can be costly.
If you want an easier process, you can also use this app here. It is free to install and developed by Shopify.
How to Add Products to Facebook From Shopify
You can add products to Facebook manually. This is time-consuming and mistakes can happen. In addition, when making changes to your products, you will have to repeat the work every time. Instead, you might want to consider using an app that can connect your Shopify store with Facebook. There are many available and they can synchronize both platforms.