If you’re looking to build a health and beauty Shopify store, then you need to think carefully. There are lots of businesses within this niche, and they perform differently depending on numerous different factors. So here are some of the key steps to make sure that you build a good store that can help your business grow.

Key Takeaways
1
Opt for a theme with fast loading times to prevent revenue loss, like Shoptimized and Booster.
2
Streamline your salon or community bookings and prevent unwanted visitors with appointment and geolocation apps.
3
Implement effective SEO, particularly local SEO, and gather customer reviews to enhance trust and drive online sales.

Step 1 - Choose a Good Theme

The first thing that you need to ensure is that you have a good theme. Like with traditional storefronts, how your website looks will help you convert on your website. But in addition to the physical appearance of your website, there is also the speed aspect.

Every second that it takes for your website to load, you will lose 7% of your website’s revenue. The average website on Shopify takes about 2.8 seconds to load. Therefore, some stores are losing just under 20% of their income.

There are themes available, like Shoptimized and Booster, that have loading times that are less than one second.

Step 2 - Appointment Settings

If you’re thinking about making appointments for your salon or in the community, then you can use appointment apps to help you take those bookings. You can also use these to take payments upfront.

This allows you to automate some of your business operations. You’ll have more time to spend on marketing or servicing customers.

Step 3 - Geolocation Apps

Another factor is to ensure that only those that you know can and are willing to buy from you are visiting your online store. For this, you can use tools like geolocation apps. These are apps that will find out where someone is browsing from, and settings can be made that can enable you to block them from areas where you can’t send products to.

Some apps can blacklist IP addresses and users based on past behaviors. This can help you maintain the traffic from those that you actually want there.

Step 4 - SEO

You also need to ensure that you have good SEO on your website. The SEO should be focused on your audience, so if you’re running a salon, then make sure that you have local SEO in mind. This might mean including your location in a few places of the text and Google Maps.

SEO helps you be found online and can support your traffic levels.

Step 5 - Add Reviews

Reviews of products that you sell, services that you offer, and more can be a useful way to build trust with your audience and grow your brand’s online sales. Several review apps can help you collect reviews from customers.

When 81% of customers are swayed by the opinion of other customers, this could be one of the most important steps that you have. A good review could be worth its weight in gold.